The British multinational sees success because it never guesses about consumer needs and invests in targeted marketing.
The likes of Apple, Dunkin’ Donuts, Microsoft and T-Mobile have all used third-party brands in domain names as part of creative marketing campaigns. Stephen Jadie Coates of Coates IP explores the dos and don’ts of using a competitor’s mark in a domain name.
An exclusive WTR investigation reveals, for the first time, an estimated trademark portfolio of US president Donald Trump and his family. It finds applications in all four corners of the globe, with the activity described as “unprecedented”.
In our latest round-up, we look at Kanye West being denied a trademark for the term ‘Sunday Service’, adidas prevailing in Japan, the UK Intellectual Property Office notifying users of planned maintenance after Brexit, and much more.
Take two minutes to nominate the world's best in-house professionals and teams – and be in with a chance to win a free place at an upcoming WTR event.
While a relatively young brand, Uber faces the gamut of IP risks – from phishing to genericism. Rafa Gutierrez explains how he keeps the platform’s IP fully protected.
In our latest round-up, we look at the US and Singapore IP regimes being recognised in a new index, the most visible brand logo online, Netflix being accused of trademark dilution by Mossack Fonesca, and much more.
The departure of Tesco’s CEO signifies the retailer’s successful turnaround, but this is just the beginning as long-time players overhaul businesses to stay in the game.
Amazon has issued a strongly worded response to the American Apparel & Footwear Association’s call for a number of its non-US platforms to be included in the next Office of the US Trade Representative's Notorious Markets List.
The USPTO has received hundreds of letters in relation to its proposal to change various trademark fees. Many originate from the Trademark Watch Dawgs group, although one attorney claims that it is the result of an astroturfing campaign.
In response to a petition for rehearing, the US Court of Appeals for the Federal Circuit has vacated part of an earlier precedential decision noting the lack of preclusive effect of trademark decisions issued by the International Trade Commission.
WIPO has published World Intellectual Property Indicators 2019, charting the growth of global IP filing for 2018. WTR presents key takeaways from the trademark data.
In an exclusive guest post, IP expert Erik Pelton explains how the proposed fee increases being mooted by the US Patent and Trademark Office could have a severe impact for small businesses.
In our latest round-up, we look at Elon Musk’s IP pledge, the UKIPO unveiling a new campaign, Duke’s Mayonnaise claiming infringement, the origin of pharma names, and much more.
The US Court of Appeals for the 10th Circuit has found that the district court had erred in finding that there was no likelihood of confusion between the mark AFFLICTION for apparel and the mark VAPE AFFLICTION for vaping accessories.