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25 October 2019

Diageo puts brand building at the core of its business – and it works

The British multinational sees success because it never guesses about consumer needs and invests in targeted marketing.

24 October 2019

The rise of competitive advertising: risk and opportunity in domain names using competitors’ marks

The likes of Apple, Dunkin’ Donuts, Microsoft and T-Mobile have all used third-party brands in domain names as part of creative marketing campaigns. Stephen Jadie Coates of Coates IP explores the dos and don’ts of using a competitor’s mark in a domain name.

24 October 2019

The Trump Trademarks: the 'America first' president's truly global IP portfolio revealed

An exclusive WTR investigation reveals, for the first time, an estimated trademark portfolio of US president Donald Trump and his family. It finds applications in all four corners of the globe, with the activity described as “unprecedented”.

22 October 2019

Fake news trademark stunt, Chile extends all IP matters, and Lichtenstein joins TMview: news digest

In our latest round-up, we look at Kanye West being denied a trademark for the term ‘Sunday Service’, adidas prevailing in Japan, the UK Intellectual Property Office notifying users of planned maintenance after Brexit, and much more.

21 October 2019

Don’t miss your chance to win a free delegate place at an upcoming <em>WTR</em> event

Take two minutes to nominate the world's best in-house professionals and teams – and be in with a chance to win a free place at an upcoming WTR event.

21 October 2019

Crafting cross-company collaboration: exclusive interview with Uber’s Rafa Gutierrez 

While a relatively young brand, Uber faces the gamut of IP risks – from phishing to genericism. Rafa Gutierrez explains how he keeps the platform’s IP fully protected.

18 October 2019

Facebook brand value falls, Pringles and Prosecco battle, and Alibaba’s AACA member update: news digest

In our latest round-up, we look at the US and Singapore IP regimes being recognised in a new index, the most visible brand logo online, Netflix being accused of trademark dilution by Mossack Fonesca, and much more.

18 October 2019

A new dawn for grocery stores: how major brands are changing to counter low-cost rivals

The departure of Tesco’s CEO signifies the retailer’s successful turnaround, but this is just the beginning as long-time players overhaul businesses to stay in the game.

16 October 2019

Amazon hits back at AAFA notorious markets submission with rare public rebuttal

Amazon has issued a strongly worded response to the American Apparel & Footwear Association’s call for a number of its non-US platforms to be included in the next Office of the US Trade Representative's Notorious Markets List.

16 October 2019

USPTO fee rises: registry bombarded with letters from graphic designers and small business owners

The USPTO has received hundreds of letters in relation to its proposal to change various trademark fees. Many originate from the Trademark Watch Dawgs group, although one attorney claims that it is the result of an astroturfing campaign.

16 October 2019

Federal Circuit withdraws ruling on trademark preclusion of ITC determinations

In response to a petition for rehearing, the US Court of Appeals for the Federal Circuit has vacated part of an earlier precedential decision noting the lack of preclusive effect of trademark decisions issued by the International Trade Commission.

16 October 2019

Global trademark growth slowing as China continues to dominate – breaking down the WIPO Indicators 2019 report

WIPO has published World Intellectual Property Indicators 2019, charting the growth of global IP filing for 2018. WTR presents key takeaways from the trademark data.

14 October 2019

More justification needed: proposed USPTO trademark fee increases could hinder small businesses

In an exclusive guest post, IP expert Erik Pelton explains how the proposed fee increases being mooted by the US Patent and Trademark Office could have a severe impact for small businesses.

11 October 2019

Prince estate hits out at Trump, warning for IP event vendors, and Riot dispute: news digest

In our latest round-up, we look at Elon Musk’s IP pledge, the UKIPO unveiling a new campaign, Duke’s Mayonnaise claiming infringement, the origin of pharma names, and much more.

11 October 2019

Second user vaping company has no claim to AFFLICTION

The US Court of Appeals for the 10th Circuit has found that the district court had erred in finding that there was no likelihood of confusion between the mark AFFLICTION for apparel and the mark VAPE AFFLICTION for vaping accessories.