Search results

Selected filters:

Brand management
Insight

Article type

Topic

Sector

Regions

Year

364 results found for your search

Sort options
29 March 2017

Supporting innovation and growth for the global trademark community

In 2017, INTA remains focused on several key issues – chief among them anti-counterfeiting, internet governance, plain and highly standardised packaging restrictions and working to build and maintain strong and harmonised IP laws and regulations on a global scale.

29 March 2017

The future of a European brand owners’ association in a global IP community

In 2016 MARQUES, the European Association of Trademark Owners, celebrated the 30th anniversary of its first official conference. In this chapter, Gregor Versondert provides some highlights from this special conference and explains how MARQUES has achieved its objectives within the European and international IP framework.

29 March 2017

Trademark procedures and strategies: Venezuela

In Venezuela, exclusive trademark rights are granted only by registration according to the Industrial Property Law. However, the owners of unregistered trademarks may be able to prevent the registration of marks by filing an opposition to the application.

29 March 2017

Managing major projects in a trademark portfolio: creation, assignments and renewals

As responsibility for a company’s trademark portfolio is frequently placed in the hands of a small number of specialists who work to their limits on day-to-day issues, major projects such as creation, assignment and renewal often generate additional work that exceeds in-house capabilities.

29 March 2017

Trademark procedures and strategies: Japan

The Trademark Law and its related regulations govern the registration and protection of trademarks in Japan. The Examination Guidelines for Trademarks also play an important role in the examination of trademark applications at the Japan Patent Office (JPO). Revisions to the examination guidelines are underway and additional revisions (eg, guidelines on judging the similarities between trademarks) are currently under discussion.

01 March 2017

Brand creation and protection: a multifaceted approach

Practitioners from China, Germany and the United States discuss how to manage the brand lifecycle, exploring how counsel can ensure robust, innovative and effective creation and protection strategies

22 September 2010

United States

The drug naming process comprises three components: the chemical name for the molecular structure of a drug, its generic name and its brand name. The reason for having both a generic name and a brand name is because a generic name may be used by all who wish to refer to this substance, whereas a brand name is owned by the firm that markets that drug.

22 September 2010

Vietnam

Vietnam is one of the fastest-growing markets in the global healthcare industry. According to a 2009 report published by Business Monitoring International Ltd, there are approximately 57,000 pharmacies in Vietnam, equating to 6.6 outlets per 1,000 people – a high figure for a developing country.

22 September 2010

Thailand

A brand name is to medical tourism what a geographical indication is to agro-tourism. The Medical Tourism Association defines ‘medical tourism’ as when people who live in one country travel to another country to receive medical, dental or surgical care which is equal to or better than the care they would receive in their own country, more affordable and/or more readily available.

22 September 2010

France

Pharmaceutical products and, consequently, pharmaceutical trademarks are highly regulated in France. Both national and EU laws and regulations govern various aspects of the development and commercialisation of pharmaceuticals, including the intellectual property deriving therefrom.

22 September 2010

European Union

Similarities between products and services are a central concern of trademark strategies at various stages (eg, trademark availability searches, recitation of products and services in the application, trademark watches and, of course, administrative and legal proceedings).

22 September 2010

Israel

Before filing trademark applications, it is recommended that applicants conduct a clearance search to verify the availability of the proposed mark in Israel and assess the possible risk of trademark infringement. If the applicant wishes to search for common law marks in order to avoid other possible risks based on unregistered marks, this will involve an investigation of the actual products in the Israeli market and, in particular, a search of relevant websites and databases.

22 September 2010

Brazil

The Brazilian Patent and Trademark Office is responsible for granting trademark registrations in Brazil, in accordance with the Industrial Property Law (Law 9.279/96). The National Agency of Health Control controls the production and marketing of products and services in the health sector, including pharmaceutical drugs.

22 September 2010

The Pharmaceutical Trade Marks Group – defining an industry role

There is a considerable history behind the Pharmaceutical Trade Marks Group (PTMG) and some major traditions to be upheld. Reflecting the pace of change in the pharmaceutical trademark sector and the challenges facing trademark counsel, the PTMG cannot stand still, but needs to progress, learn, grow and develop. The PTMG has to manage change and rise to new challenges, while at the same time remaining true to its essential nature.