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28 February 2018

Mobile mayhem: brand protection in a changing environment

When shopping on their handheld devices, millennials are turning to mobile platforms that combine social interaction, entertainment and e-commerce. It is important to understand some of the challenges that this presents for a brand seeking to protect itself in this new age, and how the challenges might be met.

28 February 2018

Ongoing battle, focused defence – the changing brand protection landscape

The key thing to remember when it comes to brand protection is that it is not a static goal or aspiration. Rather, it is an ongoing endeavour that shifts and transforms according to changes in the business and the changing behaviour of scammers, infringers and cyber criminals.

08 November 2017

81% of consumers believe “branding on products matters”, as Canadian scepticism of plain packaging highlighted

New research has revealed that eight out of 10 Canadian consumers believe that “branding on products matters” because it provides information and distinguishes goods from one another.

01 July 2017

Pharmaceutical brands in the Americas: practical strategies for a fast-moving sector

Experts from Canada, the United States and Venezuela discuss cutting-edge strategies for the creation, protection and exploitation of brands in the pharmaceutical industry