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08 November 2017

81% of consumers believe “branding on products matters”, as Canadian scepticism of plain packaging highlighted

New research has revealed that eight out of 10 Canadian consumers believe that “branding on products matters” because it provides information and distinguishes goods from one another.

01 July 2017

Pharmaceutical brands in the Americas: practical strategies for a fast-moving sector

Experts from Canada, the United States and Venezuela discuss cutting-edge strategies for the creation, protection and exploitation of brands in the pharmaceutical industry