The fast-food powerhouse has turned to machine learning tech in a bid to personalise the brand experience - however, its rivals have demonstrated that personality is as powerful as technology.
Age-old brands prove yet again to be a key asset as streaming wars heat up, but Batman is bigger than the digital era.
Ivy League schools rely on their reputation to attract top-notch talent, so policing these brands is a critical undertaking.
In the first of a new series, we shed light on how this pharmaceutical giant's trademark holdings have contributed to its business strategy.
In our latest report, we delve into Canada’s trademark landscape. We examine how a major overhaul of its trademark laws may lead to a clogged up register, take a look at filing and litigation trends, and much more.
Despite being key litigation battlegrounds, counsel confidence in the court systems of China and the United States remains shaky.
Trademark counsel have had their say on the efficiency of customs authorities across the globe – with some of the largest importers of counterfeit goods giving cause for continued concern.
World Trademark Review examines the IP profile of Argentina, exploring the potential impact of the new emergency decree on trademark law, while providing a thorough breakdown on filings at the Argentine register.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
We survey the world’s leading market for brands: the United States. We take a look at the performance of the country’s trademark office and leading brands, and analyse key filing and litigation statistics.
In this week’s data report, we turn the spotlight on the sprawling pharmaceutical sector. We look at how the sector is being affected by political pressures, and identify the developments that are driving change.
The latest country data report focuses on Germany. We reveal the European powerhouse’s leading sectors and explain how the country’s robust brands have continued to surge in value.
In this week’s country data report we turn our attention to Russia, analysing key filing statistics and how its brands have fared against the backdrop of a troubled economy and increasingly tense political climate.
An expanded investigation by World Trademark Review can reveal nearly 2,000 more trademarks linked to entrepreneur and serial trademark filer Michael Gleissner. The total now spans over 4,400 marks across 38 jurisdictions worldwide.