Search results

Selected filters:

Brand management
Research

Article type

Topic

Sector

Regions

Year

100 results found for your search

Sort options
10 November 2017

Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis

We look at trademark trends in the insurance sector, which is undergoing an incipient transformation that could present significant risks and opportunities for brands.

03 November 2017

Russia’s trademark landscape buoyant despite economic and political woes: exclusive data analysis

In this week’s country data report we turn our attention to Russia, analysing key filing statistics and how its brands have fared against the backdrop of a troubled economy and increasingly tense political climate.

27 October 2017

Tobacco industry’s revolution – thriving brands, new products and shifting markets: exclusive data analysis

In this industry report, we shine a light on trends in the tobacco sector, reviewing the performance of the top brands in the field and analysing the broader trademark landscape in which they operate.

20 October 2017

Mexico shows robust filing figures, as services overtake goods for first time: exclusive data analysis

In World Trademark Review’s latest country data report, we take a look at Mexico and how brands fare in the country.

13 October 2017

As remarkable growth of sports industry continues, exclusive data analysis reveals the key trademark trends

From today, World Trademark Review will be producing a new series of industry-specific data reports. We start with a deep dive into sports and sporting goods.

06 October 2017

KIPO’s expenditure set to surpass income as filings drop reported: exclusive data analysis

In the first of a new series of country data reports from World Trademark Review, we identify the key trademark trends in the Korean market, consider where filing business is emanating from and highlight the performance of leading domestic brands.

05 October 2017

The Gleissner Files: investigation reveals massive scope of entrepreneur’s global trademark and domain portfolio

The vast domain name and trademark portfolio of entrepreneur Michael Gleissner can be revealed following an extensive investigation by World Trademark Review.

20 May 2017

Tencent, LG Electronics and Time Warner revealed as owners of the fastest-growing trademark portfolios

New research has revealed the top corporate trademark filers for 2016, with Chinese giant Tencent Holdings leading the way. The company is one of six Chinese powerhouses to make the top 50 list.

05 May 2017

Balancing online brand protection and budgetary pressures: an infographic

The 2017 Global Trademark Benchmarking Survey has revealed mixed fortunes for corporate trademark departments. While one-third reported budget increases over the past year, one-quarter have faced the harsh reality of reduced funding.

01 May 2017

Going all in

As law firms adapt to more sophisticated client demands and restructure their pricing options, many corporate trademark departments are being radically reorganised in a bid to control costs and bring more work home – but will the gamble pay off?

29 April 2016

The trademark resources rollercoaster

While corporate trademark counsel continue to struggle with budget cuts and freezes, their counterparts in private practice are reporting increased workloads, revenues and positivity. Although this may at first seem counterintuitive, it stems from the symbiotic relationship between the two

05 January 2015

Made to measure?

A key question that this year’s non-legal trademark services survey sought to answer is whether, in addition to value for money, users are receiving the tailored services they require

23 April 2014

When the sums don’t add up

While some trademark teams have finally seen budgets improve over the last year, for many the situation remains straitened. The challenge for them is clear: ensuring that reduced spend and new enforcement approaches do not lead to significantly increased risk

20 December 2013

Locating your virtual partners

WTR asks trademark counsel for feedback on the services they receive from online brand protection specialists and quizzes vendors on whether more can be done to help brand owners meet today’s online challenges

31 October 2013

Watching the watchers

WTR asks users to have their say on how the nonlegal trademark services industry is meeting their needs, and asks vendors to respond to user concerns and requests