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24 April 2019

How to effectively measure return on investment in online brand protection – upcoming webinar

On Thursday 2 May, WTR will be hosting a free-to-access webinar focused on measuring the return on investment of online brand protection. Crucially, the exploration will highlight why traditional approaches may not resonate with the C-suite.

23 April 2019

Turkey trademark uplift, INPI announces Africa IP adviser, and China counterfeit crackdown: news digest

In our latest edition, we look at INTA and the National Trade Foundation for Education partnering up to spread the anti-counterfeiting message, a study highlights how brands need to showcase their authenticity, and much more.

19 April 2019

Trump riffs on <em>Game of Thrones</em> (again), INTA gives back, and rise of heritage brands: news digest

In our latest round-up, we look at how a slew of fake Amazon reviews are boosting brands, the Martha Stewart brand selling, KIPO assisting in IP crime enforcement, EU judges getting darknet training, and much more.

18 April 2019

Latest free-to-view intelligence on protecting brands in the online environment now available

WTR has published the sixth edition of Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment. Available now, the free-to-view publication offers the latest guidance on brand management best practice.

16 April 2019

Trump rebrand advice, INTA to offer free trademark legal services, and P&G sells two brands: news digest

In our latest round-up, we look at the USPTO unveiling details of its World IP Day event, the IP Office of the Philippines seeking to amend the country’s IP code, a ranking of most relevant brands, and much more.

12 April 2019

Fake Tequila auction, ICANN to decide fate of ‘.amazon’, and EUIPO releases short movie: news digest

In our latest edition, we look at a Wine Label IP Directory being launched, AB InBev being sued by a clothing brand for trademark infringement, The PCT Network going global, and much more.

09 April 2019

IPONZ fee changes, Estonia new online trademark system, and Game of Thrones at INTA Annual Meeting: news digest

In our latest round-up, we look at Stella McCartney prevailing in a trademark dispute, Lego being named the United Kingdom’s favourite brand, the Mexican Industrial Property Office announcing a new electronic notification service, and much more.

08 April 2019

Speculation mounts over USPTO special cannabis unit as practitioners vent anger over examination delays (updated)

A number of US law firm practitioners have contacted WTR in recent days to highlight the apparent existence of, in the words of one attorney, “a ‘specialised’ group of examiners assigned to handle cannabidiol and cannabis-related trademark filings”.

05 April 2019

China data to TMview this year, Brazil moves closer to Madrid, and Beckham versus Inter Milan: news digest

In our latest round-up, we look at luxury brands focused on Chinese e-commerce platforms, IP Australia opening a public consultation on fees, Red Points receiving funding injection, and much more.

03 April 2019

 “You can’t sleep or you will fall behind”: exclusive look inside Alibaba’s fight against fakes

We sit down with Alibaba Group’s vice president and head of global intellectual property enforcement, Matthew Bassiur, to discuss Alibaba’s anti-counterfeiting activities and how it changed industry perception of its enforcement efforts.

02 April 2019

Cornish Pasty ranked most well-known UK GI product, as associations warn of Brexit risk

A new study has identified the most well-known geographical indication (GI) products in the United Kingdom, with GI association experts concurrently warning of the risks that Brexit poses.

02 April 2019

<em>WTR </em>Industry Awards: the 2019 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2019 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Audi, Groupon, John Deere, Netflix, Pfizer, Treasury Wine Estates and Under Armour.

02 April 2019

Sudan dissolves Appeal Committee, WIPO AI image search, and most admired Canadian brand: news digest

In our latest edition, we look at energy drink giant Monster issuing a statement as the VPX spat escalates, a Harry Potter trademark being rejected by the USPTO, a victory for Swatch, and much more.

29 March 2019

Change.org responds to The Independent Group new name, IPOS GI registry, and delays at IP Australia: news digest

In our latest round-up, we look at consumers being frustrated by “disjointed” brand experiences, an Oregon-based clothing retailer in a trademark fight against Under Armour, brands in an age of political division, and much more.

28 March 2019

Lessons in brand evolution: what will set the winners apart from the losers

This week Apple announced its foray into the credit card market, illustrating how iconic brands can pivot to expand into new offerings. This guest post explores the history of brand evolutions and predicts what the future of branding will look like.