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08 December 2016

Health insurance giant reveals why cybersecurity response planning is critical to retain brand value after hack

A legal representative from one of the largest health insurance companies in the United States has claimed that it is “no longer if, but when” a company will face a hacking incident. At INTA's Digital World Conference, Heather C Steinmeyer, managing associate general counsel at Anthem Inc, went on to reveal that responding to a cyber-breach effectively is the only way to ensure brand value is not significantly affected long term.

06 December 2016

Just one week remains to make nominations for the WTR Industry Awards 2017

The nominations window for the WTR Industry Awards 2017 closes on December 13. Act now to ensure that the leading in-house trademark departments, groups and individuals receive the recognition they deserve.

23 November 2016

Time running out to nominate the industry’s leading lights for the WTR Industry Awards 2017

World Trademark Review is currently seeking nominations for the WTR Industry Awards 2017 – and there is not long left to recommend the leading in-house trademark departments, groups and individuals for recognition.

09 November 2016

Going beyond the legal: get the inside track on strategic trademark management

World Trademark Review is pleased to announce that our event Managing the Trademark Asset Lifecycle is coming to Europe in 2017.

27 October 2016

With IP-focused cyber-attacks on the rise, incident response plans are critical: free webinar announced

New research suggests that IP cyber theft incidents are expected to rise over the next 12 months. Reflecting the need for law firm practitioners to implement cyber breach plans, and for in-house trademark counsel to evaluate – and require – the response planning of partners, we are pleased to announce a one-hour webinar designed to provide critical knowledge and guidance on this increasingly important issue.

17 October 2016

Nominations now open for the WTR Industry Awards 2017

The WTR Industry Awards honour leading in-house trademark departments, groups and individuals. Last year the awards ceremony, held in Orlando, was our biggest yet, celebrating a decade in corporate trademark excellence. Nominate now to ensure that the industry’s leading lights are recognised in next year’s awards scheme.

12 October 2016

Final speaker line-up finalised for next week’s Managing the Trademark Asset Lifecycle conference

With the event just one week away, World Trademark Review is pleased to present the session-by-session speaking faculty for Managing the Trademark Asset Lifecycle 2016. A handful of delegate places remain for next week’s high-level interactive conference, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands. Make sure you reserve your place now before it's too late.

12 September 2016

Two new free-to-view IP guides now available

World Trademark Review is pleased to announce the publication of the latest editions of Pharmaceutical Trademarks: A Global Guide and India: Managing the IP Lifecycle.

08 September 2016

“Local efforts” crucial to spurring trademark-backed financing worldwide, says IPOS director

In the latest issue of World Trademark Review, we took a deep-dive look at Singapore’s IP Financing Scheme and its implications for trademark owners. We interviewed Sharmaine Wu, director, IP management and markets, at IPOS, for the article. Some of her comments are included in the feature, but here is an extended transcript of the interview for blog readers.

01 September 2016

Brand owners’ call to arms against online fakes: new edition of World Trademark Review now available

In recent months we have reported closely on the outcry against Alibaba’s membership of the International Anti-counterfeiting Coalition, high-profile companies embroiled in public spats with marketplaces and in-fighting between platforms themselves. In the latest edition of World Trademark Review - now available online to subscribers - our cover story focuses on the rights protection mechanisms that some of the world’s biggest brands would like digital marketplaces to implement.

29 July 2016

Our most-read stories of 2016 so far – and we’re now on a summer break

The WTR Premium Daily email will be taking a summer break over August, with the full blog and Premium Daily email service for subscribers recommencing on Tuesday August 30. Meanwhile, here’s a look at the most popular articles and legal updates in the first seven months of 2016 on World Trademark Review.

25 July 2016

First brand value-linked financial indices launched; what it means for trademark counsel

Brand Finance and Solactive AG have announced the launch of two financial indices which offer investors exposure to companies deemed to have a strong brand value. While geared towards the investment market, the move could have a positive payback for trademark counsel further down the road.

15 June 2016

Get the inside track on brand monetisation and revenue strategies from some of the world's leading brands

World Trademark Review is pleased to announce the first speakers to be confirmed for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on October 6 2016. This interactive one-day event will explore critical issues surrounding brand licensing and extension strategies, providing attendees with a roadmap for revenue generation success.

25 May 2016

WTR Industry Award winners revealed at celebration of in-house excellence

Following last night's champagne reception and presentations at the Hilton Orlando Bonnet Creek, we can now reveal (for those who were not following the action on Twitter) the winners at this year’s WTR Industry Awards. Among those honoured were teams from American Red Cross, Enterprise Holdings, Grupo Bimbo, Moncler, Red Bull and Verizon Communications.

20 May 2016

World Trademark Review at INTA 2016: meet the team and grab some freebies

INTA’s Annual Meeting is nearly upon us, and the World Trademark Review team is in Orlando to cover all the goings on at the trademark world’s biggest event. Visit us in the exhibition hall at stand 1415-1417 to meet the team and pick up some of our latest publications.