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14 November 2011

Talks continue, but longstanding differences present obstacle to GI consensus

Next month WIPO member states and interested parties will discuss a new draft instrument for the protection of geographical indications (GIs) and appellations of origin. The proposals follow Antonio Campinos’ recent statement that OHIM would welcome the opportunity to oversee a non-agricultural register of GIs. However, the Europe v United States divide on GIs seems as wide as ever.

09 November 2011

The wait is over as Google+ unveils personalised brand pages

Last month, WTR pondered what Google had in store for brands wishing to have a presence on its Google+ social network, with some choosing not to wait and instead taking out individual user profiles on the site. The search engine giant has now announced the rollout of branded Google+ pages, which will now show up in Google’s search results.

08 November 2011

Brands take notice as YouTube challenges TV

YouTube has announced plans to launch 100 professional content channels, offering hundreds of hours of original programming each week. The move creates an opportunity for brands to extend their advertising reach, but will also require vigilance over the way trademarks are used.

07 November 2011

GAC warns ICANN over bottleneck in rush for new gTLDs

Concern is growing among the Governmental Advisory Committee (GAC) representatives advising ICANN that a predicted last minute goldrush on new gTLDs will leave the organisation with too little time to process them.

03 November 2011

Top 10 trademark news stories for October

Last month there was a clear winner in the race for October’s most-read story on the WTR website. Within hours of going live, analysis of the ECJ’s first substantive designs decision headed the list. However, it faced some strong competition.

02 November 2011

The competitive challenge for service providers

In the latest edition, now available online, WTR presents the findings of its exclusive research into the non-legal trademark services market. One challenge highlighted for providers is how to offer increased expertise and breadth of service, while keeping costs down and not stepping on the toes of law firms – themselves a key client.

01 November 2011

Nominations open for the WTR Industry Awards 2012

The nomination process for the 2012 WTR Industry Awards is now open, providing you with a unique opportunity to highlight the hard work and achievements of your peers, colleagues and clients.

31 October 2011

Details of independent brand valuation campaign emerge

WTR previously reported on the heated debate over brand valuation methods. Details are now emerging about how Brand Finance’s campaign for independent valuations will be structured – but will the lack of industry oversight prove an obstacle to progress?

28 October 2011

Concerns voiced over trademark clearinghouse processes at ICANN meeting

With the ICANN community meeting in Senegal, more details have emerged about the proposed Trademark Clearinghouse – with concerns over data integrity and language capability.

24 October 2011

Lessons in licensing: course of conduct might trump your trademark rights

A contract dispute between Dr Pepper Snapple and the Dr Pepper Bottling Company of Dublin, Texas, has been framed as a David v Goliath story, but behind this narrative lies a straightforward trademark licensing dispute - one that highlights the tension between a trademark owner’s right to control its mark through licensing and the parties’ course of dealing.

21 October 2011

The magic tree which could make Getty Images pine

A legal wrangle between the makers of the Magic Tree air freshener and photo bank Getty Images, which centres on the use of a trademark in photography offered by the image bank, could increase the policing burden for trademark owners.

19 October 2011

Debate over brand valuation methods hots up

Interbrand has unveiled its ‘Best Global Brands’ for 2011, with Apple this year’s top riser. However, the list has intensified the debate over brand valuation methods, with a campaign for independent valuations due to be launched next week.

11 October 2011

Plain packaging - a trademark concern for all?

Cigarette manufacturer Philip Morris International has come out fighting at the Australian government’s latest bid to remove branding from tobacco trademarks, warning other industries that their marks may be next.

10 October 2011

Appearing in the timeline: pointers for trademark owners

At Facebook’s annual f8 conference, Mark Zuckerberg unveiled plans for wide-ranging changes to the social network site, including the introduction of a timeline feature. Despite a lawsuit over the ‘timeline’ name, the new features will be rolled out imminently, with far-reaching implications for brands and trademark owners.

06 October 2011

The opportunities and dangers of augmenting your brand reality

It has been predicted that all smartphones will carry augmented reality (AR) applications by 2014. As AR essentially sees a merging of the real and virtual worlds, changing the way trademarks and brands are interacted with, the industry raises a number of questions in terms of intellectual property – for both developers and brand owners.