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21 February 2019

Why every trademark lawyer should spend time in-house: exclusive interview with Bacardi’s Anna Panka

While legal know-how is critical for law firm practitioners, an understanding of the corporate business environment should not be underestimated. That is the message conveyed by Anna Panka, senior counsel at Bacardi, in an exclusive interview with WTR.

20 February 2019

“We all need to embrace change, whether we like it or not”: exclusive interview with INTA CEO

WTR speaks with Etienne Sanz de Acedo about how INTA is evolving, as well as the need for trademark practitioners to embrace the new.

19 February 2019

Brands warned over reputational risks on rapidly growing social network MeWe

Research from WTR reveals that multiple major brands are being impersonated on new social network platform MeWe. For that reason, the website should be on the radars of all rights holders.

18 February 2019

Agencies and individuals to be targeted in proposed China crackdown on malicious applications

The CNIPA has revealed plans to curb malicious trademark applications, with both individuals and trademark agencies that file such applications in its sights. The plans have been characterised as “undoubtedly good news for trademark owners" by a leading legal expert in the country.

15 February 2019

Why the Toys “R” Us revival reveals the power of brands

This week, Toys “R” Us officially emerged as a new company. This development serves as an illustration of the power that resides in strong brands; even those that have gone through troubled times.

15 February 2019

Ireland’s strong domestic market and exports boost GDP, but are brands ready for Brexit?

We analyse the Irish trademark landscape to see if brands are prepared for the planned Brexit exit day in just over a month, and how this market has developed over the past decade.

14 February 2019

Anaqua announces new investment as private equity escalates IP sector focus

IP solutions provider Anaqua has announced that it is to receive a significant investment from European private equity firm Astorg – a move the company says will "accelerate Anaqua’s growth in the rapidly expanding IP management space".

14 February 2019

How Starbucks is protecting its brand in China – exclusive interview

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy.

11 February 2019

The evolution of Airbnb’s trademark strategy, and what it means for law firm collaborations

Alica Del Valle, lead counsel for IP, marketing, PR and content at Airbnb, expands on the Silicon Valley company’s fast-changing trademark strategy, what it demands from law firm partners and the creation and protection of its Chinese brand, Aibiying.

08 February 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry.

07 February 2019

Cost control starts with knowledge: insights into benchmarking fees and costs

When managing the brands of hundreds of companies, it can be frustrating that the actual costs of securing and protecting rights are effectively opaque. In such an environment, benchmarking comes into its own.

06 February 2019

Apple and Monster named "biggest trademark bullies" but take ranking with pinch of salt

In our latest opinion column, we examine a new list of the biggest “trademark bullies”, which may generate discussion but should be treated with caution.

05 February 2019

A trademark revolution in Myanmar: rights holders warned to prepare for new law

The trademark environment in Myanmar is on the verge of wholesale transformation following the signing into law of new legislation by the country’s president.

01 February 2019

Asahi’s acquisition of Fuller’s shows value of brands in overseas expansion

This Japanese company's purchase is only one of a number of deals in the industry, with key players bolstering their premium beer portfolios.

31 January 2019

How Novartis is building a consistent brand strategy across four business units

In an exclusive interview, Myrtha Hurtado Rivas from pharmaceutical giant Novartis reveals how changes to the company’s trademark strategy created more effective cross-unit cooperation.