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03 May 2019

“29 and counting” – Canada sets plain packaging date as dominoes continue to fall

The government of Canada has confirmed when new regulations for plain packaging on tobacco products will come into force, as the spread of plain packaging continues at an increasingly rapid pace.

03 May 2019

“Just be respectful” – why brands must wise up to indigenous IP rights

WTR analyses how indigenous cultures are protecting their intellectual property and speaks with an expert on how trademark practitioners must be more aware of this burgeoning field of rights.

02 May 2019

Gleissner companies owe 37% of all unpaid costs at UKIPO since 2018, research reveals

Research from WTR finds that entities related to serial trademark filer Michael Gleissner owe costs in nearly 30 separate UK legal cases, accounting for 37% of all unpaid costs at the UK Intellectual Property Office since the start of 2018. 

01 May 2019

Dissecting corporate trademark practice

This year’s Global Trademark Benchmarking Survey provides unique insight into how trademark practice operations are built and managed – uncovering corporate trademark strategies, revealing team budgets and exploring the interplay with internal stakeholders.

01 May 2019

Registration: tips on securing your mark in China

One of the most common issues faced when securing protection in China is the earlier registration of third-party rights, which are then cited against the later application. However, there are various tactics that can be adopted to overcome this hurdle.

01 May 2019

Considerations for smart soft IP due diligence from a litigator’s perspective

Many companies have learned the hard way that unidentified IP issues can cause serious trouble, whether immediately or even years after closing a transaction. A strategic approach to IP portfolio due diligence is thus critical to avoid future problems.

01 May 2019

Your partner in the field: maximising results from US Customs and Border Protection

From recordal to training, there are a number of steps that rights holders can take to enlist the help of US Customs and Border Protection in their anti-counterfeiting endeavours.

01 May 2019

Career development advice from the inside

In the first of a new series focused on career development, we present the corporate counsel view on effective networking and why it matters.

01 May 2019

The business development mindset – how to approach marketing

There are a host of opportunities that can be leveraged to raise the profile of your trademark practice and its partners. So which business development activities should you use to make money?

30 April 2019

Creating efficiencies in a data-dominated world: inside GSK’s cross-functional IP services division

Sophie Bodet, vice president of legal brand protection and IP services at GSK, tells WTR about how recent collaborations between the patent and brand teams have delivered tangible efficiencies to the wider business – evidencing the return on investment of internal cooperation.

30 April 2019

Becoming a brand ambassador: what does it actually mean?

There has been much talk in recent years about the evolving role of trademark counsel as practitioners are increasingly required to embrace a wider remit. We explore the driving forces behind this transition, the steps that in-house counsel can take to facilitate the change and what it means for corporate trademark departments.

29 April 2019

How brands can avoid backlashes and PR blunders during India’s election

As India’s Lok Sabha elections reach their apex, multiple international and domestic brands have made a stamp on the election with intriguing marketing campaigns. Local experts tell WTR about the opportunities and risks of this activity.

26 April 2019

Blow for Alibaba, good news for Amazon: USTR releases latest notorious markets list

The Office of the United States Trade Representative (USTR) has released its latest notorious markets list, with Alibaba’s Taobao platform included for the third consecutive year. 

26 April 2019

Nike ticking all the right boxes, as activewear industry sees growth in new-age brands

The sportswear industry has expanded to include a growing consumer base of casual gym-goers, which has presented an opportunity for budding businesses as well as big name brands.

25 April 2019

Many trademark offices are still trying to grasp service brands: exclusive interview with American Airlines’ Donald Broadfield

Donald Broadfield, chief IP and data counsel at American Airlines, explains how he seeks to overcome the challenges of protecting the company’s service brands, and emphasises the importance of crafting contracts that prevent IP disputes with commercial partners.