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12 July 2019

PepsiCo teams goes defensive to protect brand

The trademark team operating in Latin America is faced with a unique set of challenges – being prepared is the best defence against the high level of infringement it faces.

11 July 2019

Strong internal communications, flexibility and diversity make for a winning team at MetLife

Juggling global operations spread out among affiliates can be a daunting task but open communication, company-wide interaction and knowledge sharing allows these trademark professionals to manage an impactful and efficient portfolio.  

10 July 2019

Amazon expands Transparency scheme as spotlight falls on anti-counterfeiting efforts

Amazon announces expansion of Transparency, its product serialisation service that “prevents counterfeits at scale”. It comes after a US court decision which considered Amazon as the “seller” in a third-party marketplace transaction.

10 July 2019

How the Mars trademark team is knuckling down on efficiency in transition to e-commerce

The in-house team at food giant Mars continuously adapts its approach to tackle the range of prosecution and enforcement challenges it faces. Although the department is decentralised, strong internal communication keeps the brand’s IP strategy robust and consistent.

10 July 2019

Trump criticises left-leaning brand boycotts; how trademark practitioners should prepare

US President Donald Trump took to Twitter yesterday to criticise left-leaning brand boycotts and warned that “two can play that game”. With the threat of brand boycotts on the rise, we look at how trademark counsel should prepare.

10 July 2019

Intel director of trademarks reveals the key ingredients for successful brand protection

Christopher George, director of trademarks and brands at Technology and Consumer Electronics Team of the Year Intel, has spoken to WTR about the difficulties his team faces when tasked with protecting the brands of so-called ‘ingredient’ tech components, rather than final products.  

09 July 2019

Trademark group behind <em>Game of Thrones </em>scoops North America Team of the Year

The WTR North America Team of the Year Award was presented to the team handling HBO’s trademark legal needs, including the TV phenomenon Game of Thrones. Trademark head Judy McCool offers insights into protecting brands connected to the biggest show on Earth.

09 July 2019

Last year was big for the Toyota brand: could 2019 be even bigger?

Toyota has taken big strides in the last year, with a 17% increase in brand value in 2018 alone. Managing counsel Theresa Conduah discusses the trademark implications of this busy 12 months.

07 July 2019

Monzo doubles value; fintech companies maturing to further disrupt the market

Digital banking giant Monzo announced last month it will be launching in the United States. While this is a significant move for the fledgling company, its trademark portfolio shows it is still well in the start-up phase.

05 July 2019

Daniel Wellington keeps a minimalistic portfolio to focus on a bulletproof enforcement strategy

With its origins in Instagram, Swedish watch company Daniel Wellington is no stranger to online counterfeit issues. The IP team’s core activity lies in enforcement, working both offline and online to purge fake goods.

04 July 2019

E-sports open up a whole new frontier for the Caesars Entertainment trademark team

WTR sits down with John Wilson, senior vice president and chief counsel of intellectual property and commercial at Caesars Entertainment, to discuss how the fourth-largest gaming company in the world is broadening its horizons.

04 July 2019

Zoetis trademark team triumphs in a year of major acquisitions

Zoetis’ Jane Ungaro shares her trademark strategy and methodology after a record-breaking year for acquisitions to reveal how Zoetis pipped Pfizer and Specsavers to WTR's Healthcare and Life Sciences Team of the Year.

04 July 2019

Protecting GIs in the modern age: takeaways from WIPO’s Worldwide Symposium on Geographical Indications

In an exclusive guest post, António Corte-Real from Simões Garcia Corte-Real & Associados reveals some of the key takeaways from WIPO’s recent geographical indications event. 

02 July 2019

“Greatly beneficial” – IP provisions of EU-Vietnam free trade agreement praised by experts

The landmark EU-Vietnam Trade Agreement has been officially signed. Talking to WTR, IP practitioners claim that the agreement will lead to significant changes to the trademark, design and GI system in Vietnam.

01 July 2019

<em>Game of Thrones</em> and collegial respect: In-House Leader of the Year Judy McCool reveals what makes her tick

In an exclusive interview, Judy McCool – senior vice president, legal affairs at Home Box Office – reveals why sharing expertise, empowering others and embracing change are the cornerstones of effective leadership.