We take a deep-dive into the brand backlash against Dolce & Gabbana in China, after an advertising campaign was deemed racist and insensitive.
A recent survey on the “world’s largest replica discussion board” has revealed insights into the demographics, habits and brand affinity of those who regularly buy fake fashion goods.
New research has named Netflix as the world's ‘simplest’ brand, with the company leapfrogging Aldi, Google and Lidl to take top spot.
The historical ‘us versus them’ mentality between marketing and legal departments is not an inevitability – with the right approach, the relationship can be productive and mutually beneficial.
As the Office of the US Trade Representative looks towards its upcoming notorious markets list, Alibaba releases new statistics detailing brand protection practices and results on its platforms.
The CEO of Alfilo Brands sits down with WTR to reveal the strategies being employed by major cultural institutions, such as museums and art galleries, as they seek to tap into China’s vast consumer market.
Both Coca-Cola and musician Jimmy Buffett have been linked with marijuana brand partnerships over the past week. Such deals pose significant trademark difficulties, but there may be workaround strategies available.
Fashion giant Burberry announced today that it will stop the practice of “destroying unsaleable products” with immediate effect. Could the move lead to other brands in the luxury sector to cease the practice of product destruction?
We speak to Daniel McKinnon, head of global brand protection at New Balance, about his approach to trademark enforcement, “paltry” damages awarded in China, the problems of “parasite brands”, and much more.
An online outcry has erupted due to reports that Burberry destroyed almost £30 million worth of finished goods over the past year in a bid to protect itself from counterfeiting.
In the first of a new regular opinion column, the onward march of plain packaging is examined. In the face of seemingly unstoppable momentum, now is the time to consider whether brands will remain on the sidelines or make their voices heard.
Insight into how the coffee chain giant manages and enforces its rights across the globe.
Alibaba has revealed data showing a 42% decline in notice-and-takedown requests and faster processing of takedowns. While the results are positive, an expert urges Alibaba to develop an API to allow third-party takedowns.
Alibaba Group has confirmed that membership to its Anti-Counterfeiting Alliance has climbed to over 100 brands. Exclusive survey data reveals the Chinese retail giant is still a challenge for rights holders – but respondents claim Amazon is “less and less willing to help brand owners”.
The German Patent and Trademark Office has held that the trademark BLACK FRIDAY was descriptive and must therefore be kept free for use by competitors.