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26 November 2018

Dolce & Gabbana backlash in China: a reputational, financial and political perfect storm

We take a deep-dive into the brand backlash against Dolce & Gabbana in China, after an advertising campaign was deemed racist and insensitive.

23 November 2018

Supreme and Adidas most counterfeited fashion brands; Taobao remains go-to platform for fakes

A recent survey on the “world’s largest replica discussion board” has revealed insights into the demographics, habits and brand affinity of those who regularly buy fake fashion goods.

19 November 2018

Netflix tops simplicity ranking as ease of use identified as driver of brand value  

New research has named Netflix as the world's ‘simplest’ brand, with the company leapfrogging Aldi, Google and Lidl to take top spot.

26 October 2018

A perfect match? How marketing and legal can create a productive partnership

The historical ‘us versus them’ mentality between marketing and legal departments is not an inevitability – with the right approach, the relationship can be productive and mutually beneficial.

04 October 2018

Alibaba points to anti-counterfeiting success as USTR prepares new notorious markets list

As the Office of the US Trade Representative looks towards its upcoming notorious markets list, Alibaba releases new statistics detailing brand protection practices and results on its platforms.

26 September 2018

 “People are pushing back against copycats” – lessons from the Chinese licensing front line

The CEO of Alfilo Brands sits down with WTR to reveal the strategies being employed by major cultural institutions, such as museums and art galleries, as they seek to tap into China’s vast consumer market.

19 September 2018

Creative trademark strategies are essential for brands venturing into newly-legalised US marijuana markets

Both Coca-Cola and musician Jimmy Buffett have been linked with marijuana brand partnerships over the past week. Such deals pose significant trademark difficulties, but there may be workaround strategies available. 

06 September 2018

<strong>Burberry scraps anti-counterfeiting product destruction; will more brands follow suit?</strong>

Fashion giant Burberry announced today that it will stop the practice of “destroying unsaleable products” with immediate effect. Could the move lead to other brands in the luxury sector to cease the practice of product destruction?

16 August 2018

“What I saw in China 8 years ago, I am now seeing in Brazil”: insights from New Balance’s brand protection lead

We speak to Daniel McKinnon, head of global brand protection at New Balance, about his approach to trademark enforcement, “paltry” damages awarded in China, the problems of “parasite brands”, and much more.

20 July 2018

Burberry under fire over ‘anti-counterfeiting’ product destruction; will other brands face scrutiny?

An online outcry has erupted due to reports that Burberry destroyed almost £30 million worth of finished goods over the past year in a bid to protect itself from counterfeiting.

10 July 2018

Time for non-tobacco brands to take the threat of plain packaging more seriously

In the first of a new regular opinion column, the onward march of plain packaging is examined. In the face of seemingly unstoppable momentum, now is the time to consider whether brands will remain on the sidelines or make their voices heard.

14 June 2018

“We rely on a quilt of rights”: inside Starbucks’ trademark strategy

Insight into how the coffee chain giant manages and enforces its rights across the globe.

22 May 2018

Alibaba boasts “significant progress” in IP protection efforts; development of API urged to allow third-party takedowns

​​​​​​​Alibaba has revealed data showing a 42% decline in notice-and-takedown requests and faster processing of takedowns. While the results are positive, an expert urges Alibaba to develop an API to allow third-party takedowns.

10 May 2018

As Alibaba’s Anti-counterfeiting Alliance grows, is Amazon now the primary battleground in the war against fakes?

Alibaba Group has confirmed that membership to its Anti-Counterfeiting Alliance has climbed to over 100 brands. Exclusive survey data reveals the Chinese retail giant is still a challenge for rights holders – but respondents claim Amazon is “less and less willing to help brand owners”.

27 April 2018

New hope for 'Black Friday' offers in Germany?

The German Patent and Trademark Office has held that the trademark BLACK FRIDAY was descriptive and must therefore be kept free for use by competitors.