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04 January 2019

Trolls on the rise, Brexit disruption and China’s domination: data trends of 2018

Having just rung in the new year, it is the perfect time to look at the trends which have characterised the trademark landscape in 2018, and discuss what is to come in 2019.

13 December 2018

“Sometimes you need a firm that will shoot from the hip”: insights from 7-Eleven’s Allison McDade

In an exclusive interview, Allison McDade shared her approach to tackling imitation convenience stores in Asia and explained the challenges stemming from the company’s expansion.

30 November 2018

Retail sector booms, spurred by massive growth in China’s consumer market: exclusive data analysis

World Trademark Review takes an in-depth, data-led look into the retail sector, examines the growth of e-commerce, analyses how the top brands in retail have performed this past year, and much more.

30 November 2018

“An encouraging evolution of the laws in China” – exclusive interview with NBCUniversal’s Monique Cheng Joe

WTR speaks with Monique Cheng Joe, head of brands and content at NBCUniversal, about the significant challenges of managing intellectual property for a global media and entertainment conglomerate.

29 November 2018

European Union and United States announce record-breaking counterfeits crackdown; do domain seizures actually train infringers?

This week, both Europol and ICE reported record-breaking numbers in regard to takedowns of domain names selling counterfeit products. One expert tells us that infringers have found an easy solution to this temporary obstacle.

26 November 2018

Dolce & Gabbana backlash in China: a reputational, financial and political perfect storm

We take a deep-dive into the brand backlash against Dolce & Gabbana in China, after an advertising campaign was deemed racist and insensitive.

23 November 2018

Supreme and Adidas most counterfeited fashion brands; Taobao remains go-to platform for fakes

A recent survey on the “world’s largest replica discussion board” has revealed insights into the demographics, habits and brand affinity of those who regularly buy fake fashion goods.

19 November 2018

Netflix tops simplicity ranking as ease of use identified as driver of brand value  

New research has named Netflix as the world's ‘simplest’ brand, with the company leapfrogging Aldi, Google and Lidl to take top spot.

26 October 2018

A perfect match? How marketing and legal can create a productive partnership

The historical ‘us versus them’ mentality between marketing and legal departments is not an inevitability – with the right approach, the relationship can be productive and mutually beneficial.

04 October 2018

Alibaba points to anti-counterfeiting success as USTR prepares new notorious markets list

As the Office of the US Trade Representative looks towards its upcoming notorious markets list, Alibaba releases new statistics detailing brand protection practices and results on its platforms.

26 September 2018

 “People are pushing back against copycats” – lessons from the Chinese licensing front line

The CEO of Alfilo Brands sits down with WTR to reveal the strategies being employed by major cultural institutions, such as museums and art galleries, as they seek to tap into China’s vast consumer market.

19 September 2018

Creative trademark strategies are essential for brands venturing into newly-legalised US marijuana markets

Both Coca-Cola and musician Jimmy Buffett have been linked with marijuana brand partnerships over the past week. Such deals pose significant trademark difficulties, but there may be workaround strategies available. 

06 September 2018

<strong>Burberry scraps anti-counterfeiting product destruction; will more brands follow suit?</strong>

Fashion giant Burberry announced today that it will stop the practice of “destroying unsaleable products” with immediate effect. Could the move lead to other brands in the luxury sector to cease the practice of product destruction?

16 August 2018

“What I saw in China 8 years ago, I am now seeing in Brazil”: insights from New Balance’s brand protection lead

We speak to Daniel McKinnon, head of global brand protection at New Balance, about his approach to trademark enforcement, “paltry” damages awarded in China, the problems of “parasite brands”, and much more.

20 July 2018

Burberry under fire over ‘anti-counterfeiting’ product destruction; will other brands face scrutiny?

An online outcry has erupted due to reports that Burberry destroyed almost £30 million worth of finished goods over the past year in a bid to protect itself from counterfeiting.