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31 May 2019

Natura attempts to further consolidate Brazilian cosmetic market with a bid for Avon

In this week’s exclusive data analysis, we explore how Natura’s keen understanding of its consumer base, combined with previous acquisitions, has it poised to take on international expansion.

17 May 2019

P&G’s new start-up mindset will reinforce its position in the market  

Direct-to-consumer brands have proved to be a problem for the American consumer goods behemoth Procter & Gamble, but a new customer-centric strategy combined with data resources could help the company regain lost ground.

16 May 2019

Alibaba issues IP protection report; expands on future plans in exclusive interview

Alibaba has released its IP Protection Annual Report, revealing that it provided 1,624 IP-related leads to law enforcement in 2018. Speaking to WTR, Alibaba Group's Matthew Bassiur reveals some of the company's ambitious future brand protection plans.

10 May 2019

Morocco’s stable ecosystem is an opportunity for brands, particularly those in cosmetics and pharmaceuticals

Morocco is set to become an increasingly important jurisdiction, acting as an access point for both European and African businesses to expand abroad. The government’s international outlook means this emerging market could be the new frontier for growing brands.

05 April 2019

How South Africa’s predicted economic upswing will create opportunities for brands and their advisors

The country is seeing increased interest from international entities - particularly from the US; this will likely grow in scale as not only the South African economy develops, but as other emerging markets on the African continent grow. 

03 April 2019

“Enough is enough” – content creators vow to work with USPTO to fight back against trademark bullies

In an exclusive interview, the founder of a rapidly-growing group of content creators speaks about challenging “trademark bullies” and “frivolous applications” through evidence-gathering, protest letters and cancellation actions. 

29 March 2019

Data analysis reveals that top 50 US applicants have significantly decreased filings over past decade

While the volume of applications filed at the USPTO has steadily increased in recent years, the top 50 US applicants are filing fewer trademark applications each year, with a significant decrease visible over a 10-year period. So what is going on?

15 March 2019

What Turkey’s domestic economic difficulties mean for brands and their advisers 

Political and economic circumstances have made it difficult for domestic brands to build value, which could prove to be a setback for future growth. However, this could also create opportunities for law firm practitioners.

06 March 2019

Instagram influencers: research finds few seek trademark protection as fake sponsorships revealed as brand risk

As rights holders increasingly work with social media influencers, we take a look at whether these online celebrities are seeking trademark protection and the opportunities and risks for brands.

22 February 2019

How much bigger can the brand behemoths grow?

This year’s Brand Finance Global 500 ranking saw large companies in key sectors continue their upward brand value trajectory. For many, this is a cause for concern.

20 February 2019

“We all need to embrace change, whether we like it or not”: exclusive interview with INTA CEO

WTR speaks with Etienne Sanz de Acedo about how INTA is evolving, as well as the need for trademark practitioners to embrace the new.

15 February 2019

Why the Toys “R” Us revival reveals the power of brands

This week, Toys “R” Us officially emerged as a new company. This development serves as an illustration of the power that resides in strong brands; even those that have gone through troubled times.

14 February 2019

How Starbucks is protecting its brand in China – exclusive interview

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy.

29 January 2019

The Gleissner Files 2019: brand owners warned as IP office reveals staggering number of trademark applications

A major investigation by WTR can reveal that entrepreneur and serial trademark filer Michael Gleissner has stepped up his IP activity in recent months, with over 100 applications filed so far this year.

25 January 2019

Toy industry shows positive brand growth as companies adapt to reach untapped markets

The toy industry has weathered shifts in the market better than traditional retailers, with brands expanding globally and entering the entertainment space.