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15 July 2019

Reports of law firm phishing attacks serve as reminder of never-ending threat

Recent reports have put a spotlight on phishing directed at law firms and solicitors. While not a new phenomenon, the coverage highlights a significant problem that is not going away, and one that firms must be quick to tackle.

13 July 2019

Huawei seeks to weather political storm and extend brand success story

The Chinese tech giant has penetrated the global market and withstood international political pressure, so what has made its brand so resilient?  

12 July 2019

Women’s World Cup success reveals major opportunity for canny brands

The final of the FIFA Women’s World Cup was held in France on Sunday 7 July, capping off the most popular tournament in the sport’s history. As women’s football goes from strength to strength, how can brands take advantage of this burgeoning marketing potential?

12 July 2019

Ukraine regulates organic food production and labelling

The law regulating organic food production and labelling will enter into force in Ukraine on 2 August 2019. Trademark owners should be cautious when using the word ‘organic’ in product names and trademarks.

12 July 2019

FWD VIEW mark sent back to hearing officer

A recent decision of the appointed person serves as a reminder that, while there is a desire for procedural economy in trademark proceedings, taking such measures, if not done correctly, can cause significant delays.  

12 July 2019

PepsiCo teams goes defensive to protect brand

The trademark team operating in Latin America is faced with a unique set of challenges – being prepared is the best defence against the high level of infringement it faces.

11 July 2019

US trademark litigation levels on course to hit four-year high

The latest data from Lex Machina reveals that 2,289 trademark litigation actions were filed in the United States in the first half of 2019, up 12% year-on-year. If current trends continue, it will represent a four-year high.

11 July 2019

BRIONI case: qualitative circumstances must be considered to determine whether registration was acquired by “other illegitimate means” under Article 44.1

In a case involving Italian menswear brand Brioni, China’s Trademark Review and Adjudication Board has held the determination of whether a registration has been acquired by "other illegitimate means" must be based on both qualitative and quantitative considerations.

11 July 2019

Strong internal communications, flexibility and diversity make for a winning team at MetLife

Juggling global operations spread out among affiliates can be a daunting task but open communication, company-wide interaction and knowledge sharing allows these trademark professionals to manage an impactful and efficient portfolio.  

11 July 2019

Changes to Thailand's trademark registration practices - what mark owners need to know

Minor and sometimes undisclosed changes in the practice of Thailand's Trademark Office have recently been revealed. These changes should be closely monitored as they can have a substantial effect on applicants and the trademark registration process generally.

10 July 2019

Petition against use of ‘Bharat’ in Bollywood film title dismissed

The Delhi High Court has dismissed a writ petition seeking a stay on the release of Bollywood film Bharat under the Emblems and Names (Prevention of Improper Use) Act.

10 July 2019

Amazon expands Transparency scheme as spotlight falls on anti-counterfeiting efforts

Amazon announces expansion of Transparency, its product serialisation service that “prevents counterfeits at scale”. It comes after a US court decision which considered Amazon as the “seller” in a third-party marketplace transaction.

10 July 2019

How the Mars trademark team is knuckling down on efficiency in transition to e-commerce

The in-house team at food giant Mars continuously adapts its approach to tackle the range of prosecution and enforcement challenges it faces. Although the department is decentralised, strong internal communication keeps the brand’s IP strategy robust and consistent.

10 July 2019

Highest court ends judicial dispute involving Saône-et-Loire department

The Cour de Cassation – the highest French court – has confirmed the Versailles Court of Appeal decision ordering the transfer of three domain names infringing the trademark of the French department of Saône-et-Loire.  

10 July 2019

Trump criticises left-leaning brand boycotts; how trademark practitioners should prepare

US President Donald Trump took to Twitter yesterday to criticise left-leaning brand boycotts and warned that “two can play that game”. With the threat of brand boycotts on the rise, we look at how trademark counsel should prepare.