Retail

Computing and software companies driving positive growth in latest WTR Brand Elite results

Companies that invest in their brands and are supported by leading trademark teams have maintained their positive momentum in the latest WTR Brand Elite, registering their sixth month of stock value growth.

Computing and software companies driving positive growth in latest <em>WTR</em> Brand Elite results
Super Mario at 35: brand lessons from Nintendo’s iconic mascot
21 Sep 2020

Super Mario at 35: brand lessons from Nintendo’s iconic mascot

As Nintendo’s famous mascot Mario celebrates its 35th anniversary, WTR looks at what brands can learn from the mustachioed hero.

<em>WTR</em> needs your help to identify the leading in-house trademark teams and individuals<em>  </em>
21 Sep 2020

WTR needs your help to identify the leading in-house trademark teams and individuals 

The nominations window for the WTR Industry Awards 2021 and next edition of WTR 300: The World’s Leading Corporate Trademark Professionals is currently open. Act now to ensure that the important work undertaken by corporate trademark professionals receives the recognition that it deserves.

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19 Sep 2020

From the WTR archive: brand management tips from award-winning trademark teams

This week we opened the nominations window for the WTR Industry Awards. For our latest delve into WTR’s unrivalled archive of trademark content, we present a selection of insights and takeaways from past Industry Award winners. Read more

18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers. Read more

11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

10 Sep 2020

WTR 300 and Industry Awards 2021 nomination window now open

WTR is now seeking nominations for the WTR Industry Awards 2021 and next edition of WTR 300: The World’s Leading Corporate Trademark Professionals.  Read more

News

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4 Sep 2020

Queen Elizabeth II prevails in trademark dispute; Big Mac versus Big Jack; Kraft Heinz licensing – news digest

In our latest round-up, we look at a warning to act on counterfeit goods before it’s too late, Lord & Taylor filing for bankruptcy, IP Australia updating its trademark classifications, and much more. Read more

6 Aug 2020

The full version of the 2020 WTR 300 is now available

WTR is pleased to announce the publication of the enhanced version of the 2020 WTR 300: The World’s Leading Corporate Trademark Professionals list, providing insight into the achievements and career paths of these industry leaders. Read more

30 Jul 2020

Manchester United crowned champions of trademarks Premier League; Messi tops player ranking

New research conducted by WTR can once again reveal that Manchester United has the biggest trademark portfolio of any global football club by a wide margin. Read more

27 Jul 2020

Dyson, Jack Daniels, Walmart and more join expert roster for WTR Connect

WTR can now reveal more speakers to our upcoming WTR Connect event, including experts from Amazon, ASOS, Dyson, Gilead, Jack Daniels, SuperDry and Walmart. Read more

Analysis

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2 Sep 2020

WIPO’s Global Innovation Index breaks new ground as brand value included for first time

This year's index is the first in 13 years to consider brand value, an important inclusion that will strengthen the argument for the importance of brands to national innovation. Read more

28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

26 Aug 2020

Corsearch acquires TrademarkNow as M&A trend shows no sign of stopping

The deal is the latest in a series of high-profile M&As in the trademark services sector and comes hot on the heels of the recent announcement that Clarivate is to merge with CPA Global. Read more

21 Aug 2020

Gymshark: a brand that ticks all the boxes (including trademark strategy)

The UK fitness company has solidified its market presence among the greats with a winning social media strategy, deep commitment to consumers and a forward-thinking approach to trademark protection. Read more

Research

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31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process. Read more

26 Jun 2020

Kraft Heinz finally sees a positive quarter, but innovation and licensing key to maintaining momentum

The company has struggled as consumers increasingly opt for healthier products. Now it is seeking new ways to monetise its iconic brands while simultaneously implementing a transformation strategy. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

1 Jul 2017

China: How Michael Jordan transformed publicity rights in China

Much progress has been made in recent years when it comes to protecting name and image rights, and to fighting against bad-faith registrations in China Read more

27 Feb 2015

Inside track: Alibaba

No Chinese company attracted greater international attention last year than Alibaba Group, thanks to its record-smashing listing on the NYSE. <em>World Trademark Review</em> sat down with Karen Law in Hong Kong to discuss the brands, the float and the ongoing fight against fakes

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