Action points for trademark service providers

  • Identify opportunities to invest in technology, where you can develop unique or enhanced services.
  • Find new ways of analysing data, or new datasets that are now under-exploited, and identify whether they have any commercial value.
  • Study how trademarks are used in practice in business, particularly in e-commerce and the Internet of Things (IoT), and develop tools that reflect changing uses.
  • Build tools that address trademark issues in emerging business models, such as 3D printing, the IoT and e-commerce.
  • Rethink your market and relationships. Which ones are crucial to your business and which can be sacrificed in the interest of long-term growth?

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