Contents

• The Future of Trademark Service Providers
• Introduction: technology and its challenges
• Marketing is a popular theme in conversations about applying AI
• Seven AI tools for trademarks
• The IP industry accepts AI will be the way forward
• Image recognition is incredibly difficult
• The value is in the data analysis
• Add value in how you package the data
• Tendency towards mergers and acquisitions
• Happy coexistence
• Competition with Microsoft and Google
• Conclusion: a huge opportunity for first movers
• Action points for trademark service providers
• 10 unanswered questions