Contents

• The Future of Trademark Law Practices
• Introduction: trademark practice will have to change
• Clients are changing: value for money, not personal relationships
• No country can be ignored now
• Many basic tasks can be de-lawyered
• Can data predict the outcomes of applications?
• Big improvements to be made in tackling counterfeiters
• We’re not lawyers, we’re vendors
• The existential threat: the idea of ‘similar’ may change
• How to make money in the future
• Conclusion: trademark work cannot continue to be done in the same way
• Action points for trademark practitioners
• 10 unanswered questions