Contents

• The Future of In-house Trademark Departments
• Introduction: the changing role of trademark counsel
• Trademark departments are getting smaller
• Eight opportunities for automation
• Trademark lawyers need to be brand lawyers
• Intellectual property has a much higher profile
• Technology is getting more sophisticated
• Data: the biggest challenge
• Lawyer or programmer?
• Practitioners must understand and support the business
• Invest time and effort with external providers
• Conclusion: the office of the future
• Action points for in-house trademark counsel
• 10 unanswered questions