10 unanswered questions

  • How will the consumer relationship with brands be changed by AI and automation?
  • Will business trends (eg, the sharing economy) change perceptions of brands?
  • Will the increase in administrative procedures available in Europe reduce litigation in court?
  • How far will IP offices automate the prosecution process?
  • Which routine services will most easily be automated with AI tools?
  • Who will invest in AI – in-house departments, law firms, others or combinations thereof?
  • How will the overcrowding of certain classes be dealt with?
  • Will efforts taken by internet service providers to tackle counterfeiting prove sincere and bear fruit?
  • How will counterfeiters fight back, taking advantage of GDPR and similar data protection laws?
  • As new markets emerge, will IP offices and courts be able to meet demand?

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