WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

The world is changing at a rapid pace. Partly due to unprecedented global events – foremost of which was, of course, the covid-19 pandemic – the status quo has shifted more in the past three years than at any other time in recent history. With technological innovations also on a precipice of change and the step-up from Web 2.0 to Web 3.0 set to transform our digital lives, the years ahead are set to look very different.


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