Executive summary

  1. France’s cosmetic powerhouse L’Oréal boasts the largest European and US trademark portfolios.
  2. Despite high overall filing levels from China, most of the top 50 owners of US portfolios in 2020 were domestic.
  3. While the top brand owners in China have sizeable portfolios, their filing activity tends to be sporadic.
  4. The Europe Trademark 50 ranking is heavily weighted towards European and US brands, although this set filed 15% fewer trademarks in 2020 than 2019.
  5. With corporate teams under increasing budgetary pressure, the need to build cross-enterprise alliances in order to protect portfolios is greater than ever.

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