United States of America

ECTA 2020 postponed; Stone Brewing case update; another Chinese perspective on coronavirus – news digest

In our latest round-up, we look at counterfeit Rolex watches being seized in Philadelphia, WIPO giving an update on World IP Day, preparing for a trademark filing flurry linked to Harry and Meghan, and much more.

ECTA 2020 postponed; Stone Brewing case update; another Chinese perspective on coronavirus – news digest
Twitter: the land of risk and opportunity
27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands

The CARES Act and the USPTO: assessing the potential impact of the act’s provisions
27 Mar 2020

The CARES Act and the USPTO: assessing the potential impact of the act’s provisions

The US Coronavirus Aid, Relief and Economic Security Act, due to be considered by the House of Representatives, contains a number of provisions related to the powers of the USPTO director.


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30 Mar 2020

US Post-grant Firm of the Year: Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

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25 Mar 2020

Jones Day at the top of a shuffled pack in new Acritas US Law Firm Brand Index

Jones Day has maintained its position for the fourth year in a row. Below the number one spot, however, the 2020 Acritas US Law Firm Brand Index reveals a changing landscape. Read more

24 Mar 2020

Internet sales lead to personal jurisdiction, despite no physical presence

In Curry v Revolution, the US Court of Appeals for the Seventh Circuit has concluded that the plaintiff had made a prima facie showing that the defendants, who had no physical presence in the forum state, were subject to personal jurisdiction based on sales through an interactive website. Read more

23 Mar 2020

Lower risk applications, increased refusals and a boost for infringers: the potential impact of AI on trademarks

The USPTO has published submissions on the possible impact of AI on trademarks and other forms of IP – scrutiny of which provides insight into how the trademark community expects AI to change legal and office practice. Read more


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20 Mar 2020

Uber versus Uber; INTA goes virtual; spike in counterfeits – news digest

In our latest round-up, we look at Roger Federer buying the RF logo from Nike, how IP work could ‘slow dramatically’ due to Covid-19, new international registration fees for Zambia, and much more. Read more

17 Mar 2020

US Supreme Court postpones sessions; Gibson and Heritage guitar spat; domain name coronavirus response – news digest

In our latest round-up, we look at counterfeit coronavirus test kits, Canada squeezing in the US-Mexico-Canada Agreement before the suspension of parliament, Dubai destroying nearly 50,000 fake goods, and much more. Read more

17 Mar 2020

Brand management for a B2B company with a fan base: exclusive interview with Salesforce’s trademark team

Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio. Read more

17 Mar 2020

Trademark procedures and strategies: United States

Trademarks that are used in interstate commerce, or foreign commerce that affects commerce in the United States, are eligible for federal and state registration. However, these requirements have been construed very broadly. Read more

Brand management

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13 Mar 2020

Coronavirus phishing warning; USPTO responds to WIPO election; Microsoft sued in Azure dispute – news digest

In our latest edition, we look at lawyers decrying ‘dumb’ and ‘gross’ coronavirus vaccine trademarks, the UK police seizing over £7 million in suspected fake goods, and much more. Read more

10 Mar 2020

INTA postpones 2020 New York Conference; Gleissner defeated again; Redskins retired – news digest

In our latest round-up,  we look at the impact of the coronavirus on global trademark filing activity, an anti-Semitism letter sparking an IP row, INTA rolling out its Women’s LeadershIP initiative, and much more. Read more

9 Mar 2020

Budget planning, diversity, ROI, social media criticism – trademark management and enforcement takeaways from industry experts

Takeaways from the latest WTR events, including tips on budget management, proving return on investment on enforcement spend, responding to reputational crisis and facilitating diversity and inclusion in the trademark industry. Read more

6 Mar 2020

How Microsoft’s calculated efforts at forging emotional connections have reinforced its brand strength

The company re-evaluated its brand strategy years ago, and since then has been consistently working to refine its image. Read more

Enforcement and Litigation

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11 Mar 2020

Researchers find that dark web remains problematic channel for brand fraud and counterfeit goods

A new study on the prevalence of illicit sales on the dark web has revealed that the shutdown of darknet marketplaces has “had positive marketing consequences” for buyers of illegal products, including counterfeit goods. Read more

6 Mar 2020

Daren Tang and US react to WIPO win; Cypriot Halloumi victorious; Virginia is non-lactose milk intolerant – news digest

In our latest roundup, we look at a Chinese event promising to keep to its June date, Brooks Brothers continued trademark spat, Hugo Boss’s reply to Hugo Boss, and much more. Read more

6 Mar 2020

How the SHOP SAFE Act might change the e-commerce counterfeiting liability landscape

A new act introduced in the US House of Representatives this week aims to make e-commerce sites more liable for counterfeit products traded by third parties on their platforms. Read more

5 Mar 2020

Five key steps for trial advocacy in US trademark disputes

Whether before lay jurors or a single judge, plaintiffs and defendants should take these essential actions when navigating the courtroom process in infringement cases. Read more


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13 Mar 2020

"The most sensible decision": INTA moves 2020 Annual Meeting to November as coronavirus emergency intensifies

As the coronavirus pandemic grips the world, INTA has announced that its 2020 Annual Meeting will now be combined with its Leadership Meeting and take place in November – with an exact date and venue to be confirmed soon. Read more

3 Mar 2020

US House fakes bill; MARQUES Spring Meeting cancelled; rise of counterfeits on TikTok – news digest

In our latest round-up, we look at the IP Office of New Zealand warnings of fraudulent invoices, a Chinese government news outlet pushing back against anti-IP sentiment, African Intellectual Property Organisation meeting the prime minister of Mauritania, and much more. Read more

28 Feb 2020

Best response to a trademark invoice scam; new UK IP minister; crackdown on coronavirus applications – news digest

In our latest round-up, we look at how there has been a significant trademark filings drop from China to the US, how UK politicians continue to use major brands on social media, and much more. Read more

21 Feb 2020

ICANN cancels Mexico meeting; Coronavirus trademarks; UpCounsel returns – news digest

In our latest edition, we look at Canada enacting plain packaging, the acquisition of Forever 21, serial trademark filer Michael Gleissner still owing significant costs at the UKIPO, and much more. Read more

Law Firms

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20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

4 Mar 2020

Inside a law firm cannabis IP practice group

IP law firm McDonnell Boehnen Hulbert & Berghoff recently launched a cannabis practice group. WTR sat down with the practice’s chairs to explore why now, and the challenges of counselling companies in that industry. Read more

3 Mar 2020

Why Intel is demanding more from its external law firms

The new Intel Rule demands above-average diversity from outside counsel and could pave the way for other major companies to follow suit. Read more

20 Feb 2020

Full speaking faculty revealed (and last few delegate places remaining) for Chicago trademark events

WTR will soon be hosting its latest events, Managing Trademark Assets USA and Brand Protection Online, in Chicago. The full speaking faculty can now be revealed. Read more

IP Offices

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13 Mar 2020

Class 9 applications skyrocket due to expansion – and domination – of the tech industry

Data analysis shows that software is the most popular product, and gaming companies are some of the top applicants within the industry. Read more

10 Mar 2020

Trump’s EU trademark revocations provide another lesson on evidence of use

Three of US President Donald Trump’s EU trademarks have been partially revoked by the EUIPO. At the centre of the failed defence against the cancellation action is the evidence submitted. Read more

2 Mar 2020

Inside USPTO operations: exclusive interview with Meryl Hershkowitz

On her penultimate day in the position, WTR sat down with acting USPTO Trademark Commissioner Meryl Hershkowitz to get an update on trademark operations at the office. Read more

17 Feb 2020

USPTO revises controversial new email requirement, but scepticism remains

The USPTO has issued a revision to its new examination guide in an effort to address user concerns over the applicant email address requirement. However, concerns remain that the email requirement is unclear and ultimately “redundant”. Read more


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27 Feb 2020

Rise of virtual reality and voice shopping – why trademark practitioners must adapt to new technologies

A host of recent studies have identified the increasing use of new technology, including virtual reality and voice search, to interact with brands. The latest data is an essential reminder that brand owners must innovate their trademark practice. Read more

27 Feb 2020

How intellectual property transformed the e-sports industry: interview with Fnatic’s Andrew Cooke

In a conversation with WTR, Andrew Cooke, general counsel of e-sports team Fnatic, reveals that an entire generation of e-sports athletes are waking up to the power of their IP as brands race to catch up with this rapidly evolving consumer market. Read more

4 Feb 2020

Super Bowl counterfeit crackdown; BTS trademark blocked; Pelton scammer stunt – news digest

In our latest edition, we look at the Cyprus government re-securing a HALLOUMI trademark, another call for unhealthy food plain packaging, the UKIPO’s Cardiff office closing, and much more. Read more

27 Jan 2020

Do better or face the consequences: Homeland Security sends counterfeits warning to e-commerce platforms

The Department of Homeland Security has issued its long-awaited report into fake goods. The report offers a range of best practices that e-commerce platforms should implement – and threatens action should they fail to do so. Read more

Portfolio Management

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28 Feb 2020

Fake news war erodes perception of media brands as US election cycle begins

The “fake news” war has weakened trust in media brands, and recovering could be an uphill battle. Read more

27 Feb 2020

Most TikTok influencers at risk of brand infringement; urged to consider trademark protection

TikTok has become a global phenomenon over the past 12 months, but research from WTR reveals that the vast majority of the platform's most popular content creators have taken no steps to protect their brand assets. Read more

20 Feb 2020

Mike Bloomberg and Pete Buttigieg take clear lead in Democratic primaries trademark race

When it comes to the brand protection of the current Democratic presidential challengers, Mike Bloomberg is ahead of the rest of the field – with Bernie Sanders facing the highest level of unauthorised third-party trademark activity. Read more

10 Feb 2020

USPTO urged to halt applicant email requirement following revolt by trademark attorneys

USPTO faces backlash from users following an announcement that trademark applicants and registrants will need to provide an email address that will be publicly viewable, with a group of attorneys penning a letter urging a rethink. Read more

Trademark law

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11 Feb 2020

USPTO protest letter passes 80 signatories; KIPO face mask warning; Inter Milan scores win – news digest

In our latest round-up, we look at the Benelux IP Office adding its trademark image data to the EUIPO’s TMview platform, Greece being identified as a transit point for counterfeit cosmetics, and much more. Read more

6 Feb 2020

EU countries criticised for diverging IP policies in latest US Chamber of Commerce IP Index

The index appraises the global IP environment, with the US regime regarded as the gold standard, providing insight into the fracture lines that exist between EU and US policy, as well as current sentiment towards China’s trade efforts. Read more

16 Jan 2020

How the amicus briefs could sway the US Supreme Court in anticipated ‘booking.com’ ruling

Three amicus curiae briefs have been delivered to the US Supreme Court ahead of its long-anticipated ruling in USPTO v Booking.com. WTR spoke to two experts to see how these briefs may influence the United States' highest court. Read more

8 Jan 2020

The risk factor in religious marks: a study of four major jurisdictions

An Indian court recently ruled that God's name was registrable as a trademark. We spoke to experts across four key jurisdictions about the different risks brands should be aware of before registering a religious name as a mark. Read more

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