Region: Switzerland

Nestlé scours for attractive brands to keep itself on top of the market

The Swiss multinational has an arsenal of iconic brands and local favourites, which it keeps up to date by adding and dropping businesses in line with evolving consumer tastes.

29 March 2021

Federal Administrative Court considers similarity of foodstuff and restaurant services in ZARA case

The Swiss Federal Administrative Court has refused to find a similarity between pasta products and catering services, holding that this would over-stretch the specialty principle.

23 March 2021

Why a multifaceted approach is key to protecting jewellery designs in Switzerland

Protecting jewellery designs is as crucial as it is tricky. Brand owners looking to secure their unique creations should devise a strategy with regard to routes to copyright, design and 3D trademark protection.

18 February 2021

Swissness – recent developments in the protection of the ‘Swiss’ brand

Following a recent evaluation of the Swissness legislation, which came into force four years ago, the Federal Council has noted that there is no need to revise the legislation, but there is still a need for action and enforcement - particularly abroad.

21 January 2021

Preventing trademark degeneration in Switzerland

Even the most well-protected trademarks can degenerate and become free. IP owners must be proactive in ensuring that their marks do not go down this route.

14 January 2021

Water brands sale and Starbucks deal add to Nestlé’s winning record

José Checa, general counsel brand and marketing properties at Nestlé, reveals the role that his team played in some of the company’s biggest successes of late.

21 December 2020

Trademarks during covid: exclusive insights from Federation of the Swiss Watch Industry and Jelly Belly Candy Company

WTR presents insights on how the events of 2020 shaped the trademark practice of in-house counsel at the Federation of the Swiss Watch Industry and the Jelly Belly Candy Company.

16 December 2020

UMBRA SHEER held to be descriptive for Class 3 goods

This decision of the Swiss Federal Administrative Court highlights that English is commonly understood in Switzerland and that only lesser-used words will be deemed not to be known by the public.

20 November 2020

Daren Tang starts at WIPO; Clarivate completes CPA Global acquisition; LVMH sues Tiffany – news digest

In our latest round-up, we look at William Hill accepting a $3.7 billion bid from Caesars Entertainment, Louis Vuitton being named the most-seized brand in South Korea, Antifa being largely absent on global trademark registers, and much more.

02 October 2020

Dr Dre trademark divorce battle; Louisville counterfeit seizure; WIPO’s Gurry looks to the future – news digest

In our latest round-up, we look at a UK drinks firm being sued by Sazerac Brands, an AI-based start-up launching a new online brand protection offering, how filings are holding steady during the pandemic, and much more.

22 September 2020

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