Region: Sweden


Featured in World Trademark Review Yearbook 2021/2022

Establishment through use of a mark will give the same protection as if the mark is registered; however, the bar is set high for demonstrating establishment through use.

29 July 2021

Proposed amendments: a wider protection for GIs and clearer rules regarding the registration of trademarks and company names in bad faith

Proposed amendments to the Swedish Trademarks Act aim to bring it into line with the CJEU’s latest case law on bad faith, and to provide enhanced protection to geographical indications and designations of origin.

24 June 2021

Court finds no infringement in VinnGroup v Vinnergi

This decision of the Swedish Patent and Market Court highlights the difficulties faced by plaintiffs claiming to benefit from enhanced protection due to the existence of a family of marks.

02 June 2021

“It is a balancing act – cost versus risk”: exclusive insight on managing the H&M portfolio

Legal counsel and H&M veteran Björn Norberg reveals how IP protection has changed at the Swedish high-street giant over the past 20 years.

01 June 2021

Procedures and strategies for anti-counterfeiting: Sweden

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2021

Swedish IP legislation is based largely on European and international regulations and provisions, as well as international treaties on IP rights.

11 May 2021

Clubhouse spat as $1 billion social network labelled a “bully” over app takedowns

The owner of the registered trademark CLUBHOUSE has accused the rapidly-growing social network app Clubhouse – which has garnered fans including Elon Musk – of spuriously seeking the removal of his app from marketplaces.

09 February 2021

Crocs 3D mark revoked after 12 years as infringement claim backfires

This decision of the Swedish Patent and Market Court of Appeal highlights the high threshold for establishing distinctiveness for a shape mark, as well as the importance of supporting evidence.

27 January 2021

E-BOKS v EBOX: a trademark setback that e-Boks didn’t sign up for

Following a victory at the Swedish Patent and Market Court, electronic signature provider e-Boks was dealt a blow when the appeal court found that there was no likelihood of confusion between E-BOKS and EBOX.

20 January 2021


Featured in Trademark Litigation: A Global Guide 2021

Swedish trademarks are governed by the Trademarks Act (2010:1877), which was updated on 1 January 2019 to implement EU Directive 2015/2436.

08 January 2021

Stricter penalties introduced for most serious IP infringement cases

Stricter penalties for the most serious cases of IP infringement have entered into force in Sweden, increasing the range of punishment to imprisonment for a maximum of six years.

20 November 2020

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