Brand Lionel Messi: the IP implications of the footballer’s FC Barcelona departure

WTR reveals that Messi owns the most trademark registrations of any football player, so his next move will be a commercial boon for whatever club manages to secure his services.

Brand Lionel Messi: the IP implications of the footballer’s FC Barcelona departure
One in five consumers would boycott brand after mistaken counterfeit purchase, report finds
29 Jun 2021

One in five consumers would boycott brand after mistaken counterfeit purchase, report finds

A new report on counterfeiting in the beauty and personal care industry reveals some worrying statistics on consumer awareness of fake goods online, highlighting the dangers to both customer safety and brand reputation.

FC Barcelona and Man Utd are brand champions – the football clubs and players with the largest trademark portfolios revealed
18 May 2021

FC Barcelona and Man Utd are brand champions – the football clubs and players with the largest trademark portfolios revealed

Exclusive research from WTR can reveal that Manchester United has the largest football brand portfolio in the world, with Lionel Messi boasting the most significant number of registrations for a single player.


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31 Aug 2021

Valencia Court of Appeal sentences defendant for manufacturing and offering counterfeit handbags

The court sentenced the defendant to three years’ imprisonment and a fine, taking into account that the latter was a repeat offender and due to the large volume of goods seized. Read more

29 Jul 2021

Supreme Court confirms that use of third-party trademarks for smell-alike perfumes is unlawful

The Supreme Court has dismissed the appeal filed by smell-alike perfume company Equivalenza over claims of trademark infringement. The court, referring to L’Oréal v Bellure, held that Equivalenza took advantage of the reputation of perfumes of well-known brands. Read more

29 Jul 2021


Distinctive signs are principally governed by the Trademark Act (17/2001), which was partially modified by Royal Decree-Law 23/2018 in order to incorporate EU Directive 2015/2436, and it is complemented by Royal Decree 687/2002, which was also modified by Royal Decree 306/2019 in order to adapt to the Trademark Act as amended. Read more

6 May 2021

Catalonia High Court of Justice confirms lack of likelihood of confusion between DYNAMIC SANTIVERI and DYNAMIN trademarks

Pharmaceutical company Laboratorios ERN has failed to prevent the registration of the mark DYNAMIC SANTIVERI in Class 5 based on its earlier mark DYNAMIN, which also covered Class 5 goods. Read more


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30 Apr 2021

Court of Appeal declares nullity of acquittal due to incorrect interpretation of IP crime

In a case involving the sale of fake garments at a fair, the Madrid Court of Appeal has found that the Trial Court had wrongly qualified the offence as a misdemeanour against intellectual property - rather than as a criminal offence. Read more

23 Apr 2021

Chile to allow non-traditional trademarks; Spanish government pledges IP commitment; GRILLOUMI dispute – news digest

In our latest round-up, we look at Chinese officials obtaining registered trademarks for the entire South China Sea, Dubai Customs recycling 134,000 counterfeit items, and much more. Read more

22 Oct 2020

Vehicle workshop owner convicted for placing labels bearing BOSCH mark on machinery

The Court of Appeal of Castellón has confirmed the criminal conviction of a vehicle workshop owner for a crime against industrial property, consisting of a six-month prison sentence. Read more

12 Aug 2020

Supreme Court dismisses cassation appeal against criminal conviction in case involving import of counterfeit adidas shoes

In a case involving the import for commercial purposes of counterfeit shoes bearing brands and designs owned by adidas, the Spanish Supreme Court has dismissed a cassation appeal against a judgment imposing an 18-month prison sentence on the defendants. Read more

Brand management

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19 Apr 2021

European Super League: a competition based on brand, not on-field success

Analysis from WTR finds that the clubs set to be involved in the European Super League are leading holders of brand value and trademark registrations – even if, in some cases, they have had little trophy success in recent years. Read more

29 Sep 2020

Brands less important to consumers demanding social improvements, report reveals

Brandwatch has released the results of a survey of consumer perception on brand purpose in the light of the coronavirus pandemic. Read more

30 Jul 2020

Manchester United crowned champions of trademarks Premier League; Messi tops player ranking

New research conducted by WTR can once again reveal that Manchester United has the biggest trademark portfolio of any global football club by a wide margin. Read more

6 Apr 2020

Brand creation and protection: out with the old

Trademark experts from across the globe offer critical insight into brand creation best practice and guidance on pitfalls to avoid. Read more

Enforcement and Litigation

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22 Apr 2021

Barcelona Court of Appeal confirms that Tommy Hilfiger’s use of ‘TH’ sign is legitimate

Fashion company Tommy Hilfiger has achieved mixed results before the Barcelona Court of Appeal in the dispute over the use of the acronym ‘TH’. Read more

4 Feb 2021

Madrid Court of Appeal confirms sentence for commercialisation of products infringing musical groups’ trademarks

The Madrid Court of Appeal has upheld a trial court decision in which the defendants were sentenced to nine months’ imprisonment and ordered to pay a fine for illegally reproducing marks of musical groups, including those of Iron Maiden. Read more

3 Nov 2020

EU-wide preliminary injunction granted against issuance of conformity certificates for face masks under infringing sign

The court found that the defendant’s use of the mark TUV WORLD not only took advantage of the reputation of the well-known trademark TÜV, but may also have damaged that reputation in the context of covid-19. Read more

29 Jul 2020

Barcelona Court of Appeal recognises well-known status of DINOSAURUS mark and declares use of GALLESAUROS infringing

The Barcelona Court of Appeal has held that the commercialisation of dinosaur-shaped biscuits under the sign GALLESAUROS constituted infringement of the well-known DINOSAURUS mark. Read more


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29 Jul 2019

The top filers and a vision for the future: inside EUIPO operations

Less than a year into Christian Archambeau’s tenure as executive director, the EUIPO is laying the groundwork for future expansion. World Trademark Review’s annual focus on the office assesses current operations, reveals the most proactive filers and explores how the agency is taking a global view of trademarks. Read more

27 Feb 2019

IP offices of EU, Chile, Singapore and Spain named most innovative in the world

In exclusive research from WTR, the EUIPO has been ranked as the most innovative IP office in the world for the third year in a row. Closely behind are the registries of Chile, Singapore and Spain. Read more

2 Nov 2018

Trademarks take centre stage at IP statistics conference

In this exclusive guest insight, CompuMark’s Robert Reading shares his takeaways – and why trademarks are taking a more prominent role in the analysis of IP analytics. Read more

10 Sep 2018

Trademark procedures and strategies: Spain

At an international level, the Trademark Act has adapted Spanish law to the general legal framework established within the international community. Read more

Law Firms

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28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

12 Mar 2020

The most prolific trademark attorney firms in Europe revealed

Data analysis reveals that, amongst representatives, Isabelle Bertaux ranks as the number one trademark filer in the EU, with Novagraaf and Arpe completing the top 3. Read more

27 Mar 2018

BARCELONA collective mark rejected, battle for Prudential name and Philippines fakes crackdown: news round-up

In our latest round-up, we look at the Philippines government pledging to crackdown on counterfeit goods, a national IP office’s anti-fakes video featuring a naked man atop a tortoise, and much more. Read more

7 Jul 2016

Barcelona and Neymar top football trademark rankings; high-flying Leicester need to shore up their defence

Research conducted by <i>World Trademark Review</i> reveals the leading trademark filers in the football world, with FC Barcelona, AC Milan and Manchester United topping the list. It also demonstrates that Leicester City – a team that shocked the football fraternity by winning the Premier League title two months ago – do not yet have a trademark portfolio that matches its newfound success; although a club spokesperson tells us that it has plans to change that.

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IP Offices

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27 Apr 2020

Measures adopted in the area of intellectual property due to covid-19 pandemic

In Spain, the rapid spread of covid-19 has led to the adoption of various measures in the judicial and administrative areas. This update highlights the measures of interest for IP owners and practitioners. Read more

6 Apr 2018

Trademark offices prepare for the future as users give poor performance grades

The performance levels of the Chinese, Brazilian and Indian trademark offices have clear room for improvement but change could be afoot. Read more

19 Jan 2016

Use of ‘Champagne’ in bar name infringes protected ‘Champagne’ designation of origin

The Granada Court of Appeal has upheld a lower-court decision finding that the owner of the Café Jazz La Champagnería had infringed the ‘Champagne’ designation of origin (Appeal 307/2015, October 28 2015).

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18 Feb 2020

Micro-influencers, Twitch brand challenges, and an IP marathon – INTA 2020 Europe day one observations

This week, the INTA is hosting its annual European Conference in Madrid, Spain. WTR is on the ground and we present key learnings and insights from the first day of the event. Read more

30 Oct 2014

Court rules on use of third-party trademarks as AdWords

The Barcelona Commercial Court Number 2 has dismissed Fotoprix’s trademark infringement and unfair competition action against Vistaprint, and upheld Vistaprint’s counterclaim for a declaration of partial invalidity and partial cancellation of Fotoprix’s FOTOLIBRO mark. Among other things, the court referred to the ECJ’s decision in <I>Google France</I> to decide whether Vistaprint’s use of Fotoprix’s marks as AdWords amounted to infringement.

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21 Mar 2014

'.es' domain names on the up, the registry responsible for domain name registrations in Spain, has announced that a total of 1,696,538 ‘.es’ domain names were registered at the end of 2013, representing an increase of 5.1% compared to the number of registered domain names at the end of 2012. In contrast, there were recorded negative growth rates in many other domain name extensions in the same period.

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23 Mar 2011

New precautionary measures against online infringement introduced

Following an eventful parliamentary procedure, the Sustainable Economy Act (Law 2/2011) came into force on March 7 2011. Among other things, the act introduces a preliminary injunction procedure aimed at removing content from websites in relation to activities that infringe IP rights.

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Portfolio Management

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17 Mar 2020

Trademark procedures and strategies: Spain

Distinctive signs are principally governed by the Trademark Act (17/2001), which has been partially modified by Royal Decree-Law 23/2018 in order to incorporate EU Directive 2015/2436, and it is complemented by Royal Decree 687/2002. Read more

21 Feb 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels. Read more

14 Nov 2019

Protecting and enforcing design rights: Spain

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23 Jul 2019

Supreme Court recognises Modelo’s right to register and use CONTINENTE mark

In a case involving multinational retailer Carrefour, the Spanish Supreme Court has confirmed that under no circumstances can a trademark that is no longer used on the market seek protection. Read more

Trademark law

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8 Jan 2019

Protecting and enforcing design rights: Spain

The legal framework relating to industrial designs in Spain is circumscribed, as far as national legislation is concerned, to Law 20/2003 on the Legal Protection of Industrial Designs (7 July 2003) and the Regulation for the Implementation of Law 20/2003 on the Legal Protection of Industrial Designs, approved by Royal Decree 1937/2004 (7 September 2004). Read more

12 Nov 2018

Preliminary draft Trademark Act: invalidity and cancellation proceedings

Following the approval of a preliminary draft law partially amending the Spanish Trademark Act in order to incorporate Directive 2015/2436, various consulting bodies have given their opinions on the draft text, highlighting certain aspects which they believed could be improved. Read more

17 Jul 2018

Court of Appeal upholds criminal sentence for import of counterfeit t-shirts bearing registered trademarks

The Court of Appeal of Zaragoza in Spain has upheld a judgment of the Trial Court in which the latter had sentenced the defendants for importing thousands of counterfeit t-shirts from China.

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23 May 2018

Barcelona Court of Appeal upholds criminal sentence for sale of counterfeit shoes

The Barcelona Court of Appeal has upheld a condemnatory judgment sentencing an online seller of counterfeit shoes for committing a crime under Article 274 of the Criminal Code.

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