Companies that invest in their brands and are supported by leading trademark teams have maintained their positive momentum in the latest WTR Brand Elite, registering their sixth month of stock value growth.
The Swedish music streaming service has been given greater access to users who are practicing social distancing. While this time is critical for building brand intimacy, the company cannot lose focus on long-term innovation.
With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash. Read more
WTR has published the sixth edition of Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment. Available now, the free-to-view publication offers the latest guidance on brand management best practice. Read more
Released today, the third edition of theWTR 300: The World’s Leading Corporate Trademark Professionals identifies the individuals deemed to be the leading lights of the corporate trademark world. Read more
The latest issue of WTR magazine has gone live online today, and subscribers will note a major number of changes to the magazine and new types of content, all designed to maximise the value of their subscription. Read more
For the 11th year in a row, trademark practitioners are invited to participate in our annual Global Trademark Benchmarking Survey to let us know how practice is evolving to counter new threats and embrace new opportunities. Read more
When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists. Read more
In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant. Read more
Big Tech has dipped its toes into the industry, posing a risk to traditional manufacturers. We take a deep dive into one of the market’s biggest players, Nintendo, to understand how its brands have helped the company sustain its success. Read more