Region: Oceania

Nauru opens trademark office; Facebook plans new name; Tencent named China’s most valuable brand – news digest

In our latest round-up, we look at the Brazilian IPO introducing GI stamps, the SUN JAM trademark case being settled in Zimbabwe, and much more.

22 October 2021

“A quantum leap forward for Fiji brand protection” – praise for first new Trademarks Act in 90 years

The Pacific nation of Fiji has a new Trademarks Act that is set to replace its nearly century-old trademarks act and “has the potential to be amongst the best in the world for a country of its size”.

06 September 2021

Amazon, Apple and Facebook teams top the list as world’s leading corporate trademark professionals revealed

Released today, the fifth edition of WTR 300: The World’s Leading Corporate Trademark Professionals identifies the individuals deemed to be the leading lights of the corporate trademark world.

24 May 2021

Computing and software companies driving positive growth in latest WTR Brand Elite results

Companies that invest in their brands and are supported by leading trademark teams have maintained their positive momentum in the latest WTR Brand Elite, registering their sixth month of stock value growth.

24 September 2020

What the Virgin Media and O2 deal tells us about the branding struggles of telecom providers

The industry’s major players do a poor job of building consumer loyalty, and there is the constant risk of smaller, more flexible companies disrupting the market.

15 May 2020

Spotify has proven itself to be an essential service during the lockdown, but mustn’t lose focus

The Swedish music streaming service has been given greater access to users who are practicing social distancing. While this time is critical for building brand intimacy, the company cannot lose focus on long-term innovation.

01 May 2020

Zoom adapts to the highs and lows of mainstream success

The video-conferencing app is now a staple of daily communication, and its trademark holdings reflect how unexpected this success was.

17 April 2020

Brand creation and protection: out with the old

Trademark experts from across the globe offer critical insight into brand creation best practice and guidance on pitfalls to avoid.

06 April 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020

WTR Industry Awards 2020: the shortlist revealed

The WTR Industry Awards 2020 honour leading trademark teams and individuals across a range of sectors. Here we unveil the shortlist.

06 April 2020

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