Oceania

Can anything stop Amazon?

The brand is on a roll with a show-stopping 2019, but the future is not without challenges.

Can anything stop Amazon?
24 Jan 2020

Brand Tracker: the filing trends of the world’s most valuable brands  

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant.

27 Sep 2019

INTA’s Brands Manifesto, Liverpool trademark blow, fighting scammers: news digest 

In our latest news digest, we look at INTA’s release of a Brands Manifesto, the Paraguay IP Office conducting another counterfeit crackdown, fee changes in New Zealand, and much more.

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28 Jun 2019

Inside Facebook’s trademark portfolio as company reacts to criticism and boosts value

The tech giant has managed to withstand the negative impact of criticism over its handling of users’ data and policing of content. The future, though, will bring new challenges. Read more

11 Jun 2019

The top trademark hotspots and stories of 2019 so far: a data deep-dive

As we near the halfway point of the year, the WTR platform has had just over 163,000 users. Analysis of the data reveals the regions and cities that are hotspots for interest in trademarks. Read more

16 May 2019

From Apple to Zwilling: the world’s leading corporate trademark professionals revealed

Released today, the third edition of the WTR 300: The World’s Leading Corporate Trademark Professionals identifies the individuals deemed to be the leading lights of the corporate trademark world.  Read more

1 May 2019

Welcome to your new-look WTR magazine

The latest issue of WTR magazine has gone live online today, and subscribers will note a major number of changes to the magazine and new types of content, all designed to maximise the value of their subscription. Read more

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Anti-counterfeiting

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18 Apr 2019

Latest free-to-view intelligence on protecting brands in the online environment now available

WTR has published the sixth edition of Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment. Available now, the free-to-view publication offers the latest guidance on brand management best practice. Read more

Brand management

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11 Apr 2019

Video game industry may face digital overhaul, but Nintendo can always call upon Mario

Big Tech has dipped its toes into the industry, posing a risk to traditional manufacturers. We take a deep dive into one of the market’s biggest players, Nintendo, to understand how its brands have helped the company sustain its success. Read more

2 Apr 2019

WTR Industry Awards: the 2019 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2019 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Audi, Groupon, John Deere, Netflix, Pfizer, Treasury Wine Estates and Under Armour. Read more

21 Mar 2019

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists. Read more

8 Mar 2019

From the old to the new: inside Mondelēz’s evolving brand portfolio strategy

The snack giant has traditionally focused on existing famous brands; however, the healthy living trend now presents both challenges and opportunity. Read more

Law firms

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5 Mar 2019

Absolute last chance to have your say on the state of the trademark industry

Trademark practitioners have one more day to participate in WTR’s annual Global Trademark Benchmarking Survey. With just hours left, do not miss out. Read more

21 Feb 2019

Trademark opportunities and threats: have your say on the state of the industry

Our annual research is designed to give counsel – both in-house and in private practice – the opportunity to share their successes, challenges and concerns from the past 12 months. Read more

13 Feb 2019

Not long left to let us know the challenges affecting your trademark practice

For the 11th year in a row, trademark practitioners are invited to participate in our annual Global Trademark Benchmarking Survey to let us know how practice is evolving to counter new threats and embrace new opportunities. Read more

IP offices

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20 Feb 2019

“We all need to embrace change, whether we like it or not”: exclusive interview with INTA CEO

WTR speaks with Etienne Sanz de Acedo about how INTA is evolving, as well as the need for trademark practitioners to embrace the new. Read more

Portfolio management

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11 Apr 2019

Video game industry may face digital overhaul, but Nintendo can always call upon Mario

Big Tech has dipped its toes into the industry, posing a risk to traditional manufacturers. We take a deep dive into one of the market’s biggest players, Nintendo, to understand how its brands have helped the company sustain its success. Read more

21 Mar 2019

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists. Read more

8 Mar 2019

From the old to the new: inside Mondelēz’s evolving brand portfolio strategy

The snack giant has traditionally focused on existing famous brands; however, the healthy living trend now presents both challenges and opportunity. Read more

1 Mar 2019

How branding could be a golden opportunity for mining companies 

In an exclusive data analysis, we look at how mining companies have yet to appreciate the value of brand strength in an era of growing expectations around corporate social responsibility. Read more

Find an expert

Joan Kupersmith Larkin
Partner
Los Angeles CA, United States
Seyfarth Shaw LLP