Region: North America

What brands need to know about the soon-to-be-launched ‘.kids’ TLD

The new ‘.kids’ TLD is due to launch this week. Ahead of its sunrise period, WTR explores the opportunities and potential risks for brands interested in using the domain.

08 August 2022

Elon Musk v Twitter is a reminder that all brands must prepare for being targeted by passionate fan bases

The high profile legal dispute is a reminder that all brands must prepare for the fallout of being targeted by a person with a massive fan base that will passionately defend their idol.

06 August 2022

A customer-centric focus: the core of’s brand protection strategy’s customer-centric approach earns the IP department the title of 2022 WTR Software and Online Services Team of the Year.

04 August 2022

Aligning with the business: an inside look at Meta’s rebrand strategy

Meta's associate general counsel Scott Minden reveals the ingredients for a successful rebrand following the trademark department being named WTR's Technology and Consumer Electronics Team of the Year.

04 August 2022

NBCUniversal recognises teamwork in managing increasing brands

NBCUniversal’s Mei-lan Stark looks back on a successful year for the brand protection department and reveals the secrets to the team's achievements.

03 August 2022

Acquisitions, rebrands, NFTs – how PepsiCo’s trademark team prevailed in a year of change

The PepsiCo trademark department’s successes during such a busy year saw it awarded Food, Beverages and Tobacco Team of the Year at the 2022 WTR Industry Awards.

03 August 2022

How Target's trademark team supported the rise of multiple billion-dollar brands

Following the success in revitalising its private label brands, Target’s trademark department was awarded Retail Team of the Year at this year’s WTR Industry Awards.

03 August 2022

No winners here: a case can have no prevailing party

In a matter of first impression, the US Court of Appeals for the 11th Circuit has considered whether legal cases can end in a tie or whether a prevailing party must be named.

02 August 2022

Vidal expands on USPTO pendency; Bugatti reveals new identity; Gen-Z brand trust insights – news digest

In our latest round-up, we look at a massive rise in cloned websites in the UK, Europol seizing over 1,000 tonnes of fake pesticides, and much more.

29 July 2022

How Marriott International’s trademark team helped the company navigate choppy waters

A year after an unprecedently difficult period for the global hotels sector, the Marriott International team took home the Travel and Leisure Team of the Year at the WTR Industry Awards.

29 July 2022

Unlock unlimited access to all WTR content