North America

Womble Bond Dickinson US shares best practices for workplace inclusion

Womble Bond Dickinson (US) LLP’s Sarah Keefe and WBD Pride affinity group co-chairs Tara Cho and Kevin Hall share a number of best practices for building an inclusive work environment in an effort to make the legal profession a more equitable place for all.

Womble Bond Dickinson US shares best practices for workplace inclusion
“The lawful use requirement must go” – academic calls for USPTO to abolish policy
15 Jun 2021

“The lawful use requirement must go” – academic calls for USPTO to abolish policy

A groundbreaking new paper claims that the USPTO has “no mandate” to cancel or refuse trademark protection through its lawful use requirement, with the author calling for INTA to take up the cause.

South Korea reports record trademark applications; Selfridges for sale; Right Guard under new ownership – news digest
15 Jun 2021

South Korea reports record trademark applications; Selfridges for sale; Right Guard under new ownership – news digest

In our latest round-up, we look at OpSec Security introducing a new integrated authentication label, the Portuguese IP office launching an anti-counterfeiting site for kids, and much more.


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14 Jun 2021

“The Second Circuit got it right”: FTC decision reversed in trademark agreements dispute

The Second Circuit has reversed a Federal Trade Commission (FTC) decision which held that a series of trademark agreements between online contact lens company 1-800 Contacts and its competitors focusing on keyword advertising restrained competition. Read more

11 Jun 2021

Crocs calls out Skechers; LegalZoom gears up for initial public offering; SurveyMonkey rebrands as Momentive – news digest

In our latest round-up, we look at INTA updating its anti-counterfeiting best practices, the American Apparel & Footwear Association joining a campaign against illegal trade, Amazon and HanesBrands teaming up, and much more. Read more

10 Jun 2021

Concern voiced as low-cost filer Trademark Terminal launches new platforms

Recently-launched low-cost trademark filing offerings ‘Trademark Kingdom’ and ‘Trademark Nations’ appear to be linked to controversial platform Trademark Terminal, WTR can reveal. Read more

10 Jun 2021

Character brands, mascots and cancel culture: a step-by-step guide to creating, policing, licensing and retirement

The Long Read: Over the past 18 months a number of brands have retired controversial mascots and characters. BakerHostetler’s Robert (“Red”) BG Horowitz runs through the key considerations brand owners should bear in mind if mascots are to stay current, as well as best practice for how to shelve them while retaining control. Read more


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8 Jun 2021

INTA seeks brand stories; IACC and National IPR Center partnership; new GIs in Pakistan – news digest

In our latest round-up, we look at China’s 2021 International Trademark Brand Festival being announced, the top Indian brands showing record brand value growth, Bed Bath & Beyond launching more private brands, and much more. Read more

4 Jun 2021

Tesla overtakes Apple in trademark furore; Madrid Protocol passed in Jamaica; GOOD YEAR well known in India – news digest

In our latest round-up, we look at the explosive increase in trademark applications in Chile, the appointment of a new president at the Licensing Executives Society International, and much more. Read more

3 Jun 2021

Mass counterfeit litigation continues steep upward curve, but overall US trademark case filings slump to 10-year low

While trademark litigation filings at US federal district court level hit a 10-year low in 2020, mass counterfeiting cases have continued to spike. Read more

2 Jun 2021

“The opposition is well funded and active”: inside the Buy Safe America Coalition’s INFORM Consumers advocacy work

Buy Safe America Coalition spokesperson Michael Hanson expands on the lobbying battle currently underway in DC over the INFORM Consumers Act. Read more

Brand management

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9 Jun 2021

Communication, CSR and canny digital presence help Corona retain title of ‘most valuable beer brand’

The newly published Brand Finance Alcoholic Drinks 2021 report reveals that the total value of the world’s top 50 most valuable beer brands has declined by 16%, from $94.9 billion to $80.2 billion, over the past year. Read more

4 Jun 2021

Recent media tie-ups reveal value of IP in the streaming wars

Amazon will take on MGM’s portfolio, while WarnerMedia will be combined with Discovery. Both stand to gain the rights to famous content and brands. Read more

2 Jun 2021

Emerging threats and trends in online brand protection; share your insights

WTR is asking readers to share their experience of the online brand protection environment in the past 12 months, in an effort to identify how practice is evolving in response to emerging threats. Read more

28 May 2021

Hendrick’s defeats Lidl in lookalike gin dispute; INTA reveals Annual Meeting plans; Etihad launches sonic brand – news digest

In our latest round-up, we look at the EUIPO replacing email attachments with links, a stinky tofu restaurant trademark invalidated for satirising a football team, and much more. Read more

Enforcement and Litigation

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9 Jun 2021

US district court deals Snyder’s “serious blow” in latest PRETZEL CRISPS ruling

The Western District of North Carolina has drawn a hard line in the ongoing saga over the genericness of the PRETZEL CRISPS trademark, stating that no amount of commercial success would justify monopolising the common name of the product. Read more

8 Jun 2021

Call for reform as trademark survey formats criticised for suppressing crucial information

A new study criticises widely-used methodology used on trademark survey evidence, claiming it is prone to showing only “weakly-held mistaken beliefs”, and suggests changes to “reveal the true extent of consumer uncertainty”. Read more

3 Jun 2021

Initial confusion? Relax, the Eighth Circuit has your number

In a dispute involving the marks SELECT COMFORT and SLEEP NUMBER for air mattresses, the US Court of Appeals for the Eighth Circuit has addressed a novel issue regarding when confusion must occur for it to be actionable. Read more

1 Jun 2021

Chia cryptocurrency trademark spat; BTS and McDonald’s collaborate; Gap and Walmart team up – news digest

In our latest round-up, we look at a report revealing that most consumers have "little faith" in brands, the China National IP Administration finding that Chinese firms have submitted "irregular" IP applications, and much more. Read more


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5 Jun 2021

Someone needs to step up to tackle spurious trademark filing platforms, but who will take the initiative?

In our latest Saturday opinion column, we reflect on the rise of low-cost trademark filing websites and what can be done to tackle those that offer terrible service or, in some instances, are set up to scam users. Read more

3 Jun 2021

USPTO disciplinary order brings hope of imminent crackdown on violations of attorney signature rules

The USPTO’s Office of Enrollment and Discipline (OED) has issued a scathing decision against a US registered attorney who allowed his signature to be used by a Chinese entity on thousands of trademark applications. Read more

27 May 2021

Revealed: how controversial low-cost online trademark platforms dominate paid Google search results

An exclusive WTR investigation has found that paid advertising on trademark-related Google search queries regularly feature notorious or allegedly fraudulent low-cost trademark agencies. Read more

25 May 2021

Thailand IP office responds to passport data; USPTO seeks TPAC nominations; Anaqua and Aurora North team up – news digest

In our latest round-up, we look at a study that finds brands with feminine names may be more appealing, the Latvian IP Office making trademark images available in TMview, and much more. Read more

Law Firms

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2 Jun 2021

“Good intentions have not been effective”: change comes from bold leadership, says Ballard Spahr chief diversity officer

Chief diversity officer Virginia Essandoh reveals how US firm Ballard Spahr has remained at the forefront of LGBTQIA+ equality in law firms and why leaders need to take concrete steps to address wider inequities in the industry. Read more

21 May 2021

Chilean Senate approves Madrid Protocol; UKIPO publishes new corporate plan; Anaqua acquires Actio IP – news digest

In our latest round-up, we look at Alt Legal partnering with Clarivate, a brand incubator landing $70 million in funding, the USPTO announcing new covid-19 pilots, and much more. Read more

19 May 2021

“The message from the top is clear”: Nixon Peabody D&I director on importance of open communication

Diversity and inclusion director Rekha Chiruvolu reveals why a concise mission statement with a clear message from leadership is vital to creating a truly inclusive organisation. Read more

18 May 2021

USPTO announces proposed new rules; Clubhouse trademark infringement suit; Atari sues Pixels – news digest

In our latest round-up, we look at Ralph Lauren agreeing to sell the Club Monaco brand, General Mills picking up the Tyson Foods pet food business, the ICANN board signing off on its finances and much more. Read more

IP Offices

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17 May 2021

“Money flushed down the toilet” – customers decry low-cost agency Trademark Plus

Concerns are growing over the operations of long-running low-cost IP agency Trademark Plus, with experts telling WTR that the USPTO should investigate potentially problematic trademark entities. Read more

14 May 2021

Qatar Airways decries; Donuts launches anti-phishing tool; INTA to hold free legal clinic – news digest

In our latest round-up, we look at brands risking a boycott for poor ad placement, new plans for the Victoria’s Secret brand, and much more. Read more

11 May 2021

“A step in the right direction” – USPTO to begin testing ID verification, with experts voicing praise and concerns

USPTO to begin a pilot programme for a proposed new verification system on its online trademark platform, WTR learns, with experts warning of hurdles that need to be overcome. Read more

11 May 2021

THE BIG LIE trademark; Gap sells Intermix brand; scammers' preferred TLDs – news digest

In our latest round-up, we look at disgust over reports of counterfeit covid-19 medicine in India, Verizon divesting its media division, ICANN unveiling new courses, and much more. Read more


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22 May 2021

Facebook releases new enforcement data as legislators ramp up pressure over platform liability

In our latest Saturday opinion column, we scrutinise Facebook’s latest Intellectual Property Transparency Report, which was published the day before legislators reintroduced the SHOP SAFE Act. Read more

21 May 2021

SHOP SAFE Act reintroduced in bid to mandate anti-counterfeiting best practices for online platforms

The legislation seeks to establish, in certain circumstances, online marketplace liability for the sale of counterfeit goods on their platforms. Read more

12 May 2021

Brainbase launches new suite of trademark portfolio products in US, eyes international expansion

WTR sat down with Gautam Godse, senior vice president of product, to get the inside track on the offerings. Read more

11 May 2021

“We want to be the GoDaddy for trademarks”: Heirlume expands on filing platform’s future plans

Julie MacDonell, CEO of Heirlume, expands on the platform’s mission and plans to offer SMEs a service that will make the trademark application process as simple as buying a domain name. Read more

Portfolio Management

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28 May 2021

Target goes all in on private labels and reaps the rewards

The US retailer’s in-house brands are major money makers, which means trademark protection is the number one priority. Read more

21 May 2021

How China’s political disputes with trade partners impacted trademark filings, both at home and abroad

China is, and has been, embroiled in many disputes on the world stage, which has had knock-on effects on brand owners. Read more

19 May 2021

Reverse confusion suit not ironclad, but SmartSync lives on

In this dispute between Ironhawk - the owner of the SMARTSYNC mark - and Dropbox over the latter’s use of the name Smart Sync, Ironhawk focused primarily on its reverse confusion theory of infringement. Read more

15 May 2021

The brand ecosystem is finite, so it is time data providers start thinking bigger

In our latest Saturday opinion column we consider the potential for data providers to tweak their platforms to target those in the investment and finance space. Read more

Trademark law

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11 May 2021

Procedures and strategies for anti-counterfeiting: Canada

In 2020, for the second consecutive year, there was a significant increase in the number of detained shipments by the Canada Border Services Agency (Customs), including several containers of counterfeit merchandise destined for global distribution. Read more

11 May 2021

Procedures and strategies for anti-counterfeiting: United States

The Lanham Act provides civil remedies for trademark infringement and counterfeiting, while the Trademark Counterfeiting Act criminalises certain violations of the Lanham Act’s anti-counterfeiting provisions, making these offences federal crimes. Read more

6 May 2021

Functionality in the European Union and the United States: converging worlds or diverging approaches?

The Long Read: The two key markets show no sign of reaching a consensus when it comes to assessing this vital aspect of trademark protection. Thankfully, Baker McKenzie’s Vlotina Liakatou, Dyan House and Karen Hays have set out a focused checklist for brand owners looking to protect their intangibles in both regions. Read more

5 May 2021

European Commission launches non-agricultural GIs consultation as United States voices concern over extending protection

The European Commission is running a public consultation on creating a system for the EU-wide protection of geographical indications for non-agricultural products. Read more

Find an expert

Sabin Tigu
Rotterdam, Netherlands