Region: Netherlands

Specialist Chapter: Benelux Sees Surge in Post-Pandemic Trademark Filings

Featured in The Trademark Prosecution Review 2024

Trademark and design filings in the Benelux remained strong throughout the pandemic years, making it more crucial than ever to have a robust understanding of the unified trademark law and how to enforce rights.

27 October 2023

Louboutin v Amazon does not apply to ordinary online marketplaces, says district court

This is the first case in the Netherlands in which the claimant relied on the recent CJEU decision in Louboutin v Amazon.

19 September 2023

Supreme Court explains Van Doren/Lifestyle criterion in Converse judgment

The Supreme Court has confirmed that the burden of proving the exhaustion of trademark rights was not reversed only because the trademark owner made use of an exclusive distribution system.

16 February 2023

“Proud heritage, bright future” – what the Benelux IP Office has planned for 2023 and beyond

In an exclusive guest post, the deputy director general of the Benelux Office for Intellectual Property, Hugues Derème, reveals some of the upcoming initiatives the office has planned.

01 December 2022

Benelux: Trademark procedures and strategies

Featured in World Trademark Review Yearbook 2022/2023

The Benelux Convention on Intellectual Property does not provide for protection of unregistered trademarks, the only exception being the protection of well-known marks as prescribed by the Paris Convention. When no registration exists, no trademark rights can be invoked. Timely registration is therefore of the essence.

21 October 2022

The in-house trademark department of 2027: preparing for an innovative future

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Pieter van den Bulck – until recently the global director of intellectual property at AB InBev  – shares the innovations that he sees as key for corporate trademark departments in the years ahead

27 September 2022

Amsterdam Court of Appeal overturns sticker decision in dispute involving famous satirical TV show

Following the Court of Appeal’s decision, the Jiskefet Encyclopedie - a book about a famous TV show that was written and published without the consent of the show’s producers - can again be sold in bookshops without a sticker or insert.

26 September 2022

Counterfeit hotspots in the Benelux region that brand owners must be aware of

Featured in Physical marketplace counterfeit hotspots

In a new edition from our long-running series on physical marketplaces that reportedly engage in the trade of counterfeit goods, we head to the Benelux area.

05 September 2022

“Different from other firms”: AB InBev in-house counsel departs to found Stobbs Netherlands

In an interview with WTR, Pieter van den Bulck shares his excitement at the “daring move” to jump to an outside counsel role.

22 July 2022

A “spectacular outcome” for H&M as Dutch Supreme Court rules in decades-long dispute with adidas

The Dutch Supreme Court has rejected an appeal by adidas, ending a decades-long dispute with H&M Hennes & Mauritz over its use of a two-stripe mark.

11 October 2021

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