Region: Mexico

Acquisitions, partnerships and trademark fights: Grupo Bimbo’s year in focus

2022 was a busy year for WTR’s Latin America Team of the Year.

15 August 2023

Mexico: Declarations of Use, How to Avoid Losing Trademark Rights

Featured in Americas Trademark Prosecution Review 2023

Declarations of use were introduced as an effective legislative initiative to clear up trademark registrations that were not being used and blocking registration of new marks. However, the lack of harmonisation between Mexican law and the Madrid Protocol puts international trademark holders at risk of losing their rights.

30 June 2023

Register Tracker Latin America: January-April 2023

Featured in Trademark register tracker

Inbound filings at the Mexican and Brazilian trademark offices rose at the start of 2023, despite declining elsewhere in Latin America, WTR analysis uncovers.

19 June 2023

Tackling bad-faith trademarks in Mexico: what you need to know

Mexico's federal IP law has provided a new definition for bad faith and – crucially – the legal basis to enforce against it.

20 April 2023

Mexican lawyers voice concern over government’s IP focus, as new IP office head gets to work

IP lawyers have expressed their concern after meeting with the new director of the Mexican Institute of Industrial Property, José Sánchez Pérez, to learn about his priorities.

25 January 2023

Mexico: Trademark procedures and strategies

Featured in World Trademark Review Yearbook 2022/2023

Registration and enforcement of trademark rights in Mexico is regulated by a framework of local laws, regulations, treaties and precedents on specific legal loopholes or procedural matters. Prosecution of applications, protection and maintenance of trademark registrations, as well as dispute procedures, are administered in accordance with the Mexican Federal Law for the Protection of Industrial Property (the IP Law), which entered into effect on 5 November 2020.

21 October 2022

Mercado Libre joins forces with Mexico IP office as e-commerce platforms step up collaborative efforts

Mercado Libre and the Mexican Institute of Industrial Property have signed a collaboration agreement that could inspire more digital marketplaces to partner with IP authorities.

26 August 2022

Managing household brands: the secrets to Industrias AIEn’s success

Mexico’s Industrias AIEn reveals what it takes to become the 2022 WTR Latin America Team of the Year.

26 July 2022

Mexico: supporting and educating Customs can be key for brand owners

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2022

Customs authorities comprise thousands of people trying to do their jobs within the confines (and shortcomings) of the relevant legislation. Customs officials have to deal with a limited mandate, scarce resources and the ever-growing risk of being the target of violence.

15 April 2022

Sixteen key questions answered about Mexico’s cannabis brands landscape

Gloria Niembro and Arturo Revilla of Chevez Ruiz Zamarripa tackle the most pressing issues about cannabis-product trademarks in Mexico, a market set to go stratospheric if a new law allowing recreational use is passed

24 February 2022