Region: Latin America & Caribbean

Mercado Libre joins forces with Mexico IP office as e-commerce platforms step up collaborative efforts

Mercado Libre and the Mexican Institute of Industrial Property have signed a collaboration agreement that could inspire more digital marketplaces to partner with IP authorities.

26 August 2022

HUAWEI’s marks protected before the Peruvian Trademark Office

HUAWEI has successfully defended its marks in Peru after the Trademark Office found the YAWI marks to be confusingly similar.

24 August 2022

New resolution on coexistence of trademarks within the same business group

National Trademark Office of Colombia issues resolution, permitting the coexisting registration of similar trademarks for commercially related products or services, in the name of companies belonging to the same business group

23 August 2022

Mercado Libre teams up with Tommy Hilfiger in first-ever joint action against counterfeit sellers

Mercado Libre has hit the next stage in its anti-counterfeiting mission by teaming up with Tommy Hilfiger to file a joint legal action.

12 August 2022

How the challenging brand protection environment is affecting law firm trademark departments

With numerous socioeconomic challenges and rising workloads expected over the next 12 months, a wary approach is being adopted by most in the law firm industry.

11 August 2022

SENADI refuses to register mark in Class 41 on the ground that it would affect Netflix’s rights

SENADI considered that there was a likelihood of confusion or association between the mark CHOLOFLIX and Netflix Inc’s earlier mark NETFLIX, which both covered Class 41 services.

11 August 2022

It’s official! GATORADE marks are the first to be declared notorious

The general director of ONAPI has confirmed that the word mark GATORADE and the ‘G and lightning bolt’ logo are notorious trademarks for goods in Class 32.

03 August 2022

Maradona enters the metaverse: a lesson for brands seeking a fresh start

After a rocky start to the year, the Maradona brand is seeking new opportunities in the NFT space – with advice for brands considering the same.

01 August 2022

Chanel, Coca-Cola and Mercado Libre feature in Legal Updates from the Americas that you may have missed

We complete our latest series of Legal Updates that you may have missed with takeaways from recent decisions in Argentina, Canada, Colombia, Peru and the United States.

28 July 2022

Managing household brands: the secrets to Industrias AIEn’s success

Mexico’s Industrias AIEn reveals what it takes to become the 2022 WTR Latin America Team of the Year.

26 July 2022

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