Latin America & Caribbean

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier

Amazon has once again been named "the world’s most valuable brand", with its brand valued at over $200 billion in the latest Brand Finance Global 500 report. It is not good news for all though, with a brand value slowdown suggesting that troubled times could lie ahead.

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier
22 Jan 2020

Marillyn Hewson named world’s best brand guardian, but ranking remains dominated by men

The CEO of Lockheed Martin, Marillyn Hewson, has been named the “world’s best brand guardian” in a new report from Brand Finance. However, she is one of just four women in the top 100 ranking, highlighting a stark gender disparity.

17 Jan 2020

KIPO urges idol IP protection, Extinction Rebellion brand headache, and CCFN praises US-China deal: news digest 

In our latest round-up, we look at a Love Island star being reprimanded due to an Instagram post, the theme for World IP Day 2020, the Chilean IP office being praised for a reduction in the gender gap, and much more.

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16 Jan 2020

Participate in the 2020 Global Benchmarking Survey to be in with your chance to win a place at a WTR event

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey. All participants will be entered into a draw to win one of five free places at an upcoming WTR event. Read more

16 Jan 2020

IP Office overturns problematic lower-instance decision on recognition of English-language terms

In a victory for US media company Discovery Communications LLC, the Ecuadorian IP Office has overturned its prior finding that the English terms ‘animal’ and ‘planet’ would not be easily understood by the general Ecuadorian public.   Read more

14 Jan 2020

“We will overcome this painful moment” – Chilean IP office recovers after protesters attack headquarters

The Intellectual Property Office of Chile (INAPI) has re-opened to customers after its headquarters suffered devastating damage from protesters. We talk with the registry's national director on its ongoing recovery efforts. Read more

14 Jan 2020

Supreme Court provides guidance on assessment of evidence in trademark cancellation action

In a cancellation action involving the mark MI COPILOTO, the Chilean Supreme Court has considered whether uncertified copies could be admitted as evidence of a trademark’s reputation. Read more

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Anti-counterfeiting

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2 Jan 2020

Twenty counterfeiting hotspots to be aware of in Latin America

Although Asia is often seen as the centre of global counterfeiting activity, sales of fake goods are rising across Latin America. We present 20 markets in the region that are particularly problematic for brand owners. Read more

18 Dec 2019

New Copyright Bill in South Africa, changes to the Lanham Act and merger of Kenyan authorities: 2020 predictions for the Americas, Europe and Africa

Reflecting on an eventful year, WTR asked experts around the world for their top takeaways from 2019 and their expectations for the next 12 months. With recent decisions likely to have a significant effect, we take a closer look at the Americas, Europe and Africa. Read more

18 Dec 2019

IP rights holders take note: Peruvian Customs Office updates customs recordal procedure for IP rights

The Peruvian Customs Office has updated the customs recordal procedure to speed up the process and make it more efficient. The new procedure will be implemented for 2020 renewals, which must be filed within the first 30 working days of the year. Read more

5 Dec 2019

A glimpse into the future: the brand protection trends set to shape 2020

Next week, WTR will be hosting a free-to-access webinar, which will explore the trends that are expected to affect the e-commerce and IP landscape in 2020 and identify the key emerging online platforms that are set to disrupt the brand protection space. Read more

Brand management

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9 Jan 2020

Increase in ‘blending’ trademarks predicted as companies seek brand edge

A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”. Read more

23 Dec 2019

Fast-moving change for FMCG industry: how to protect and enforce your IP rights

Changes in consumer preference and behaviour have transformed the fast-moving consumer goods industry. IP rights are fundamental to the success strategy of any consumer goods company, enabling brand owners to protect their brands and consumers from imitations. Read more

6 Dec 2019

Final few days to nominate the industry’s leading lights for recognition in the WTR 300

The nominations window for the WTR Industry Awards 2020 and next edition of WTR 300 closes on Monday, so don't miss out on having your say. Read more

22 Nov 2019

INTA award winners, Brexit Party cease-and-desist, and Chile IPO deadline extensions: news digest

In our latest edition, we look at the EUIPO approving the Strategic Plan 2025, Nominet releasing its Criminality Report, WIPO kicking off a new case law publication series, and much more. Read more

Enforcement and litigation

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16 Jan 2020

IP Office overturns problematic lower-instance decision on recognition of English-language terms

In a victory for US media company Discovery Communications LLC, the Ecuadorian IP Office has overturned its prior finding that the English terms ‘animal’ and ‘planet’ would not be easily understood by the general Ecuadorian public.   Read more

14 Jan 2020

Supreme Court provides guidance on assessment of evidence in trademark cancellation action

In a cancellation action involving the mark MI COPILOTO, the Chilean Supreme Court has considered whether uncertified copies could be admitted as evidence of a trademark’s reputation. Read more

9 Jan 2020

Over 3,000 units of fake spirits and alcoholic beverages seized before end-of-year festivities

On 10 December 2019 the Peruvian National Police, through its IP crime division, seized over 3,000 bottles of suspected counterfeit spirits and alcoholic beverages. Read more

7 Jan 2020

Have your say on critical trademark industry trends and emerging brand protection challenges

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry and tracks the latest trends. Read more

Goverment/policy

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6 Dec 2019

Providence Island black crab protected as denomination of origin

The black crab of the Island of Providence has been granted protection as a denomination of origin by a decision of the Superintendence of Industry and Commerce. It is the first time that a product of the Colombian archipelago of San Andrés, Providence and Santa Catalina has received such protection.  Read more

22 Oct 2019

Fake news trademark stunt, Chile extends all IP matters, and Lichtenstein joins TMview: news digest

In our latest round-up, we look at Kanye West being denied a trademark for the term ‘Sunday Service’, adidas prevailing in Japan, the UK Intellectual Property Office notifying users of planned maintenance after Brexit, and much more. Read more

22 Oct 2019

Are major brands stealing expressions of folklore in Mexico?

News outlets have focused on the use of expressions of folklore by fashion brands. In this guest post, a local expert argues that, with companies currently operating on the right side of the law, protecting these expressions against misuse belongs to the state. Read more

16 Oct 2019

Global trademark growth slowing as China continues to dominate – breaking down the WIPO Indicators 2019 report

WIPO has published World Intellectual Property Indicators 2019, charting the growth of global IP filing for 2018. WTR presents key takeaways from the trademark data. Read more

Law firms

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31 Dec 2019

What the future holds for law firms: how traditional models are evolving

As client demands change, so too are law firm models. From virtual practices to digital packages and subscription services, the options are myriad. But which will stand the test of time and which best suit client needs?  Read more

22 Nov 2019

Nominate now to recognise the trademark industry’s leading lights

There is not long left to nominate the best trademark professionals in the world for recognition at the WTR Industry Awards 2020 and the next edition of WTR 300: The World’s Leading Corporate Trademark Professionals. Read more

21 Oct 2019

Don’t miss your chance to win a free delegate place at an upcoming WTR event

Take two minutes to nominate the world's best in-house professionals and teams – and be in with a chance to win a free place at an upcoming WTR event. Read more

1 Oct 2019

New editions of WTR and Pharmaceutical Trademarks: A Global Guide now available

The Autumn 2019 edition of WTR, revealing the top filers at key registries across Asia, and the eighth edition of Pharmaceutical Trademarks: A Global Guide are now published.  Read more

IP offices

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16 Dec 2019

Coincidence or corruption? Trump lawyer responds to accusation White House held off Argentina tariffs for trademark reasons

We look at the claim from nonpartisan watchdog Citizens for Responsibility and Ethics in Washington that recent trademark activity in Argentina is proof that “President Trump is for sale”.  Read more

15 Nov 2019

New INPI resolutions on trademark applications and nullity/cancellation actions – what you need to know

Argentina’s National Institute of Industrial Property has passed two new resolutions that will have a significant impact on trademark owners and practitioners. Read more

1 Nov 2019

Good news for trademarks owners: trademark office may now issue declarations of notoriety 

The Costa Rican trademark office’s Administrative Guideline DPI-0003-2019, which details the procedure for obtaining a declaration of notoriety of a mark, was recently published in the Official Gazette. Read more

30 Oct 2019

Study on trademark intensity in Latin America leads to call for policymakers to build on encouraging results

A joint study from INTA and ASIPI has compared trademark-intensive industry activity across 10 countries in Latin America and the Caribbean. The findings are promising but highlight the room for growth, with INTA’s CEO calling on policymakers to now accelerate efforts. Read more

Online

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3 Jan 2020

Amazon TLDs set for delegation after seven-year battle

Despite years of opposition from South American countries, ICANN has now signed the Registry Agreements and Specification 13 Amendments for the e-commerce giant's '.brand' applications. '.amazon' and its Chinese and Japanese equivalent strings may be delegated imminently. Read more

13 Nov 2019

Lagging behind? Trademark issues revealed as substantial risk for esports industry

A major new survey finds IP and licensing are the most significant legal issues facing the esports industry. The findings reveal an opportunity for law firms across the world in the fledgling esports space. Read more

29 Oct 2019

Venezuela’s National Telecommunications Commission publishes first official domain name regulation

The National Telecommunications Commission has issued the Administrative Regulation for the National Plan for ‘.ve’ Domain Names, the first national regulation on domain names in Venezuela. Read more

28 Oct 2019

INDECOPI publishes draft guide for influencers

Due to the development of social media advertising in recent years, the Peruvian National Institute for the Defence of Competition and Intellectual Property has published a draft guide for influencers. Read more

Portfolio management

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9 Jan 2020

Increase in ‘blending’ trademarks predicted as companies seek brand edge

A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”. Read more

23 Dec 2019

Fast-moving change for FMCG industry: how to protect and enforce your IP rights

Changes in consumer preference and behaviour have transformed the fast-moving consumer goods industry. IP rights are fundamental to the success strategy of any consumer goods company, enabling brand owners to protect their brands and consumers from imitations. Read more

25 Nov 2019

SoulCycle obtains registration of SOUL mark on appeal

The general director of the Industrial Property Office has reversed a decision of the Trademark Office refusing to register SoulCycle’s trademark SOUL in Class 41 based on the earlier figurative trademark SOUL CAFÉ, also in Class 41. Read more

5 Nov 2019

TREBOL case: notoriety as a defence in non-use cancellation actions

Peru’s Administrative Court of Appeals has dismissed an action for the cancellation of the mark TREBOL in Class 1 due to non-use, as the owner had demonstrated that the mark was a variation of the well-known figurative trademark TREBOL in Class 11.   Read more

Trademark law

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2 Jan 2020

From billboards to influencers: navigating new advertising rules across the Americas

Trademark experts offer insight into the advertising regimes in their respective jurisdictions and, crucially, how brands can avoid falling foul of the law. Read more

2 Jan 2020

Around the world in 18 predictions

As a new decade dawns, World Trademark Review asks practitioners around the world for their top takeaways from 2019 and their predictions for the year ahead. Read more

17 Dec 2019

Scotch Whisky GI protection in Cambodia, Cuba joins TMview, and Frozen 2 lawsuit: news digest 

In our latest round-up, we look at the Chinese Supreme Court ordering Muji to pay $89,000, US Customs cracking down on fake handbags, the EUIPO inviting comments on its trademark evidence project, and much more. Read more

11 Dec 2019

USMCA given green light; significant GI changes now a step closer to reality

The Canadian, Mexican and US governments have signed an amended version of the USMCA, meaning that ratification is a significant step closer – with the deal highlighting what IP concessions the Trump Administration will expect in future trade deals. Read more

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