Latin America & Caribbean

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands

Twitter: the land of risk and opportunity
While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine
25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections.

Mexico joining the Hague System; a game changer for international design protection?
19 Mar 2020

Mexico joining the Hague System; a game changer for international design protection?

Earlier this month, Mexico deposited its instrument of accession to the Hague Agreement at WIPO. The move is significant in WIPO’s aim to create a global system for the protection of industrial designs.


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26 Mar 2020

Seizure of counterfeit rolling bearings highlights importance of buying goods from authorised sales points

In 2018 the National Customs Office seized an in-transit container of counterfeit rolling bearings in Uruguay. This case, which is still ongoing, is significant due to the type of product involved. Read more

26 Mar 2020

All WTR Covid-19 coverage is free to view

WTR is putting all its coverage relating to Covid-19 and the coronavirus in front of our paywall, making it free to view. This applies to all future stories as well as to our back catalogue of pieces. Read more

23 Mar 2020

Covid-19 extraordinary measures: IP prosecution and enforcement actions suspended

Following an emergency decree published on 15 March 2020, the terms of all ongoing administrative procedures has been suspended for 30 business days in Peru. This has a direct impact on all procedures pending at the Trademark Office. Read more

16 Mar 2020

How INAPI is tackling gender misrepresentation in intellectual property

The Chilean National Institute of Industrial Property has introduced several ambitious initiatives to improve gender equality in the field. Director General Loreto Bresky outlines the most groundbreaking of these. Read more


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21 Feb 2020

ICANN cancels Mexico meeting; Coronavirus trademarks; UpCounsel returns – news digest

In our latest edition, we look at Canada enacting plain packaging, the acquisition of Forever 21, serial trademark filer Michael Gleissner still owing significant costs at the UKIPO, and much more. Read more

7 Feb 2020

Can anything stop Amazon?

The brand is on a roll with a show-stopping 2019, but the future is not without challenges. Read more

27 Jan 2020

INDECOPI publishes new draft legislation on IP rights enforcement

The INDECOPI has published a document outlining its proposals to strengthen the enforcement of IP rights in Peru. Although the proposed changes constitute a positive step forward, they fail to address some important issues. Read more

17 Jan 2020

KIPO urges idol IP protection, Extinction Rebellion brand headache, and CCFN praises US-China deal: news digest

In our latest round-up, we look at a Love Island star being reprimanded due to an Instagram post, the theme for World IP Day 2020, the Chilean IP office being praised for a reduction in the gender gap, and much more. Read more

Brand management

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12 Feb 2020

Less than a week left to contribute to major trademark industry survey

There is not long left to participate in WTR’s annual Global Trademark Benchmarking Survey; all participants to the short survey will be entered into a draw to win one of five free places at their choice of an upcoming WTR event. Read more

10 Feb 2020

Searching industrial designs: how AI is changing the game

In this guest post, Dr Robert Stutz, partner at Beutler Künzi Stutz, explores how AI technology is powering new ways to search industrial designs faster, more effectively, and at a lower cost. Read more

5 Feb 2020

Time is running out to contribute to major trademark industry survey

There is not long left to participate in WTR’s annual Global Trademark Benchmarking Survey. All participants in the short survey will be entered into a draw to win one of five free places at their choice of WTR event. Read more

30 Jan 2020

Global IP Awards 2020 winners revealed at celebration of IP excellence

The winners of the second Global IP Awards, which recognise law and attorney firm excellence in the fields of trademark and patent work, have been announced at a gala dinner in London. Read more

Enforcement and Litigation

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9 Mar 2020

Trademark representing geographical landmark refused registration

The National Trademark Office of Colombia has refused to register a mark consisting of the name and graphical representation of a Colombian geographical landmark in Classes 35, 36, 39 and 41 on the ground of descriptiveness. Read more

3 Feb 2020

Corona beer or Coronavirus? How a brand should handle potentially damaging mix-ups

While there is cause for alarm in many industries whenever a potential new pandemic arrives, one company has found itself in the spotlight for a different reason following the coronavirus outbreak – the Corona beer brand. Read more

24 Jan 2020

Court of Appeals refers to "fruits" of trademark infringement in landmark decision

Referring for the first time to the profits - or “fruits” – obtained by the defendant, Argentina’s Federal Civil and Commercial Court of Appeals has imposed the highest-ever amount of damages in a trademark infringement case. Read more

16 Jan 2020

IP Office overturns problematic lower-instance decision on recognition of English-language terms

In a victory for US media company Discovery Communications LLC, the Ecuadorian IP Office has overturned its prior finding that the English terms ‘animal’ and ‘planet’ would not be easily understood by the general Ecuadorian public. Read more


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20 Feb 2020

WIPO director general elections: exclusive interview with Peru candidate Ivo Gagliuffi Piercechi

WTR interviews Peru's candidate for the director general election at WIPO. Ivo Gagliuffi Piercechi currently leads his country’s IP office, Indecopi, one of the most innovative in South America and has similarly big plans for WIPO. Read more

18 Feb 2020

WIPO director general elections: Colombian nominee Marco M Alemán exclusive interview

We speak to Colombia's candidate for the WIPO director general position, Marco M Alemán, who explains how his expertise and intimate understanding of WIPO’s inherently multilateral ethos make him the ideal candidate for the job. Read more

13 Feb 2020

Inside the WIPO director general candidate interviews – exclusive guest post

Last week, behind closed doors, interviews took place with the eight candidates for the WIPO director general position. In this exclusive guest post, Dr Sarasija Padmanabhan provides observations from diplomatic sources that attended. Read more

10 Feb 2020

IP prosecution fee change sparks concern among US rights holders

New regulations that will directly affect Venezuelan trademark prosecutions look set to clash with a US executive order as to how US entities can transact with the Venezuelan government. Read more

Law Firms

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12 Mar 2020

Law firms respond to coronavirus emergency as situation worsens

In our latest opinion column, we look at how law firms are – and should be – responding to the novel coronavirus epidemic. Read more

29 Jan 2020

What are the trends shaping the future of the trademark industry?

There is not long left to participate in WTR’s annual Global Trademark Benchmarking Survey, which aims to discover the way trademark practice is evolving to new opportunities and threats. Read more

16 Jan 2020

Participate in the 2020 Global Benchmarking Survey to be in with your chance to win a place at a WTR event

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey. All participants will be entered into a draw to win one of five free places at an upcoming WTR event. Read more

7 Jan 2020

Have your say on critical trademark industry trends and emerging brand protection challenges

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry and tracks the latest trends. Read more

IP Offices

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21 Feb 2020

Good news for trademark owners as official fees for renewals are reduced

Reduced fees for the renewal of trademarks in Peru, as well as an online channel for renewal applications, will come into force on 22 February 2020. Read more

14 Feb 2020

Andean Court of Justice interpretations on cancellation actions: mere respite or permanent solution?

The Andean Court of Justice has issued prejudicial opinions stating that the courts of the Andean Community countries should take a more liberal approach when considering what amounts to use of a mark within the context of a cancellation action. Read more

14 Jan 2020

“We will overcome this painful moment” – Chilean IP office recovers after protesters attack headquarters

The Intellectual Property Office of Chile (INAPI) has re-opened to customers after its headquarters suffered devastating damage from protesters. We talk with the registry's national director on its ongoing recovery efforts. Read more

2 Jan 2020

Around the world in 18 predictions

As a new decade dawns, World Trademark Review asks practitioners around the world for their top takeaways from 2019 and their predictions for the year ahead. Read more


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3 Jan 2020

Amazon TLDs set for delegation after seven-year battle

Despite years of opposition from South American countries, ICANN has now signed the Registry Agreements and Specification 13 Amendments for the e-commerce giant's '.brand' applications. '.amazon' and its Chinese and Japanese equivalent strings may be delegated imminently. Read more

2 Jan 2020

From billboards to influencers: navigating new advertising rules across the Americas

Trademark experts offer insight into the advertising regimes in their respective jurisdictions and, crucially, how brands can avoid falling foul of the law. Read more

13 Nov 2019

Lagging behind? Trademark issues revealed as substantial risk for esports industry

A major new survey finds IP and licensing are the most significant legal issues facing the esports industry. The findings reveal an opportunity for law firms across the world in the fledgling esports space. Read more

29 Oct 2019

Venezuela’s National Telecommunications Commission publishes first official domain name regulation

The National Telecommunications Commission has issued the Administrative Regulation for the National Plan for ‘.ve’ Domain Names, the first national regulation on domain names in Venezuela. Read more

Portfolio Management

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25 Feb 2020

Venezuela to use Nice Classification exclusively

In a significant development for trademark applicants and owners, as of 10 February 2020 trademarks applications in Venezuela must use only the International Classification of Goods and Services established by the Nice Agreement. Read more

24 Jan 2020

Brand Tracker: the filing trends of the world’s most valuable brands

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant. Read more

14 Jan 2020

Supreme Court provides guidance on assessment of evidence in trademark cancellation action

In a cancellation action involving the mark MI COPILOTO, the Chilean Supreme Court has considered whether uncertified copies could be admitted as evidence of a trademark’s reputation. Read more

9 Jan 2020

Increase in ‘blending’ trademarks predicted as companies seek brand edge

A new research paper has scrutinised the strategy of blending words into brand names, concluding that such a strategy could increase because “the supply of effective trademark is not inexhaustible”. Read more

Trademark law

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17 Dec 2019

Scotch Whisky GI protection in Cambodia, Cuba joins TMview, and Frozen 2 lawsuit: news digest

In our latest round-up, we look at the Chinese Supreme Court ordering Muji to pay $89,000, US Customs cracking down on fake handbags, the EUIPO inviting comments on its trademark evidence project, and much more. Read more

11 Dec 2019

USMCA given green light; significant GI changes now a step closer to reality

The Canadian, Mexican and US governments have signed an amended version of the USMCA, meaning that ratification is a significant step closer – with the deal highlighting what IP concessions the Trump Administration will expect in future trade deals. Read more

18 Oct 2019

Brazil’s accession to the Madrid Protocol – what you need to know

Following the coming into force of the Madrid Protocol in Brazil on 2 October 2019, this update reviews the key aspects that foreign legal entities and individuals seeking to file applications designating Brazil should take into consideration. Read more

7 Oct 2019

Five counterfeit hotspots in Ecuador that you should be aware of

In a continuation of our regular series on marketplaces around the world that reportedly engage in the trade of counterfeit goods, we head to Ecuador. Read more

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