Region: Latin America & Caribbean

It’s official! GATORADE marks are the first to be declared notorious

The general director of ONAPI has confirmed that the word mark GATORADE and the ‘G and lightning bolt’ logo are notorious trademarks for goods in Class 32.

03 August 2022

Maradona enters the metaverse: a lesson for brands seeking a fresh start

After a rocky start to the year, the Maradona brand is seeking new opportunities in the NFT space – with advice for brands considering the same.

01 August 2022

Chanel, Coca-Cola and Mercado Libre feature in Legal Updates from the Americas that you may have missed

We complete our latest series of Legal Updates that you may have missed with takeaways from recent decisions in Argentina, Canada, Colombia, Peru and the United States.

28 July 2022

Managing household brands: the secrets to Industrias AIEn’s success

Mexico’s Industrias AIEn reveals what it takes to become the 2022 WTR Latin America Team of the Year.

26 July 2022

Peruvian Trademark Office protects Dora the Explorer

The office upheld an opposition filed by Viacom International Inc, the owner of the DORA trademark in Class 3, against the registration of a figurative trademark including the element ‘Dora’ in Class 21.

25 July 2022

Industry leaders divided on ability of current laws to protect brands in metaverse

Exclusive data finds trademark experts are split down the middle on whether the existing IP system is positioned to protect IP rights in the metaverse.

20 July 2022

Colombia joins Practice CP3 regarding distinctiveness of word-and-device trademarks

A practice paper recently published by the National Trademark Office details the criteria for the examination of figurative marks containing descriptive/non-distinctive words.

19 July 2022

Madrid Protocol enters into force in Chile

Chile’s instrument of accession to the Madrid Protocol was accompanied by declarations and notifications. INAPI subsequently published instructions to facilitate the execution of the treaty in the country. This update reviews the main points of interest for trademark owners and practitioners.

14 July 2022

Good news for Huawei as PTO and IP Police coordinate successful raid against Lima shopping centre

The authorities seized a large number of counterfeit items bearing the HUAWEI trademarks that were being sold as genuine goods.

05 July 2022

NFTs, UDRPs, Amazon brand protection update: insights from WTR Connect 2022

Takeaways from last week’s WTR Connect virtual event, including exclusive insights from brand professionals at Amazon, Verizon and the EUIPO.

04 July 2022

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