Region: Italy

EUIPO trends and top filers: 2018/19

Featured in Prosecution

Less than a year into Christian Archambeau’s tenure as executive director, the EUIPO is laying the groundwork for future expansion. World Trademark Review’s annual focus on the office assesses current operations, reveals the most proactive filers and explores how the agency is taking a global view of trademarks.

29 July 2019

New regulations on brands that evoke Italy or are linked to Italian territory

The so-called ‘Growth Decree’, which aims to encourage economic growth, contains certain provisions relating to IP rights. In particular, it regulates the adoption of distinctive signs that evoke Italy and, more generally, of trademarks linked to the Italian territory.

18 July 2019

Procedures and strategies for anti-counterfeiting: Italy

Featured in Anti-counterfeiting: A Global Guide 2019

As an EU member state, Italy applies all the relevant EU regulations (including those on border measures) and has implemented the Agreement on Trade-Related Aspects of Intellectual Property Rights and the main international agreements in this field.

14 May 2019

Trademark Premier League: Manchester United crowned 2019 champions, as Messi pulls ahead of Neymar

With today’s World Intellectual Property Day celebrating the importance of IP in sports, research conducted by WTR finds that Manchester United has the most significant trademark portfolio of any global football club.

26 April 2019

Speediest trademark examination in the world? Italy fast-track system sees publication in just two days

The Italian Trademark and Patent Office recently introduced a fast-track system for the examination of Italian trademark applications, with one expert claiming it could be the quickest trademark examination process in the world.

17 April 2019

Italy implements EU Trademarks Directive and further strengthens trademark protection

Legislative Decree 15/2019, which implements the EU Trademarks Directive (2015/2436), entered into force on 23 March 2019. This update reviews the main novelties that mark owners and practitioners should be aware of.

12 April 2019

Online brand enforcement in Italy: urgent remedies, ISP liability and arbitration

Featured in Online Brand Enforcement 2019

Online trademark infringement disputes in Italy are handled by the specialised judges of the IP courts, which are based in all Italian regions with the exception of Valle d’Aosta. The specialised IP courts are highly efficient, particularly in Milan and Turin, and generally allow trademark owners to obtain sound protection in a matter of a few weeks.

14 March 2019

All in the name: 101 ways to avoid having a weak mark

Until recently, Italian banks traditionally had highly descriptive names but fell victim to the inherent weakness of those names as trademarks. Banks are now seeking more distinctive names to improve their image and strengthen their brand.

25 February 2019

Word mark and sign constituting its acronym judged to be confusingly similar

In a dispute involving the licensing of a famous Italian trademark in the field of strategic business consulting, AMBROSETTI, the Court of Milan has addressed a number of issues relating to distinctiveness.

13 February 2019

A call for change – trademark protection in Italy looks set to transform

There is a need for change in Italy’s IP sector thanks to attempts to harmonise the national trademark regulations of EU member states and the global increase in technological innovation and online activity.

25 December 2018

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