Exclusive research from WTR can reveal that Manchester United has the largest football brand portfolio in the world, with Lionel Messi boasting the most significant number of registrations for a single player.
Analysis from WTR finds that the clubs set to be involved in the European Super League are leading holders of brand value and trademark registrations – even if, in some cases, they have had little trophy success in recent years.
As an EU member state, Italy applies all the relevant EU regulations (including those on border measures) and has implemented the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs) and the main international agreements in this field. Read more
In our latest round-up, we look at unauthorised SUSSEX ROYAL trademark applications being filed across the globe, PepsiCo purchasing a Chinese snack brand, the USPTO giving an update on its engagement efforts, and much more. Read more
In our latest round-up, we look at the Benelux IP Office adding its trademark image data to the EUIPO’s TMview platform, Greece being identified as a transit point for counterfeit cosmetics, and much more. Read more
The issue of personal image rights has reportedly become a stumbling block for at least two transfer negotiations involving football star Paulo Dybala. Such issues could become an increasingly common roadblock to transfers in the future. Read more
This week, a dispute between Philipp Plein and Ferrari went public after the German fashion designer posted a cease and desist letter on social media. While online criticism has ensued, this could be to the advantage of the Italian company. Read more
Less than a year into Christian Archambeau’s tenure as executive director, the EUIPO is laying the groundwork for future expansion. World Trademark Review’s annual focus on the office assesses current operations, reveals the most proactive filers and explores how the agency is taking a global view of trademarks. Read more
With today’s World Intellectual Property Day celebrating the importance of IP in sports, research conducted by WTR finds that Manchester United has the most significant trademark portfolio of any global football club. Read more
The Company and IP Specialised Division of the Court of Milan has recognised the validity of Sisley’s selective distribution network and ordered Amazon, which is not part of Sisley’s network, to end its marketing of Sisley products. Read more
As an EU member state, Italy applies all the relevant EU regulations (including those on border measures) and has implemented the Agreement on Trade-Related Aspects of Intellectual Property Rights and the main international agreements in this field. Read more
In January, the Italian government approved a draft bill aimed at regulating ambush marketing. However, in this guest analysis, Cesare Galli, founding partner of IP Law Galli, calls for the Italian Parliament to go further. Read more
A new law that introduced enhanced protection for Italian-sounding terms, as well as a new category for historical trademarks of national interest, risks alienating foreign investors and conflicting with the Italian Constitution, as well as EU law, due to a lack of definition. Read more
The so-called ‘Growth Decree’, which aims to encourage economic growth, contains certain provisions relating to IP rights. In particular, it regulates the adoption of distinctive signs that evoke Italy and, more generally, of trademarks linked to the Italian territory. Read more
The Italian Trademark and Patent Office recently introduced a fast-track system for the examination of Italian trademark applications, with one expert claiming it could be the quickest trademark examination process in the world. Read more
Our latest country data report focuses on the branding landscape of Italy. We explore key filing data and the performance of the leading Italian brands, revealing that their total brand value has increased at a quicker rate than that of the top global players.
Research conducted by <i>World Trademark Review</i> reveals the leading trademark filers in the football world, with FC Barcelona, AC Milan and Manchester United topping the list. It also demonstrates that Leicester City – a team that shocked the football fraternity by winning the Premier League title two months ago – do not yet have a trademark portfolio that matches its newfound success; although a club spokesperson tells us that it has plans to change that.
There is a need for change in Italy’s IP sector thanks to attempts to harmonise the national trademark regulations of EU member states and the global increase in technological innovation and online activity. Read more
Italy has a first-to-file system, therefore unregistered trademarks enjoy a lesser degree of protection than registered trademarks. Only in exceptional circumstances can an unregistered trademark prevail over a later registered trademark. Read more
Online trademark infringement disputes in Italy are handled by the specialised judges of the IP courts, which are based in all Italian regions with the exception of Valle d’Aosta. The specialised IP courts are highly efficient, particularly in Milan and Turin, and generally allow trademark owners to obtain sound protection in a matter of a few weeks. Read more
There are now over 3 million ‘.it’ domain names, making it vital that disputes be resolved swiftly and cost effectively. A review of cases decided last year provides a snapshot of case law in this area
A recent Court of Milan decision confirms that the protection of trademarks against third-party use as keywords is always relative, never absolute. However, such use must never mislead consumers about the origin of the products or services or suggest an association between the trademark owner and the advertiser.
As trademark filing numbers increase globally, a new report by CompuMark provides data on a rise in infringement incidents that trademark professionals are experiencing. While these infringements are costly, budget does not currently top the list of concerns for in-house teams. Read more
Legislative Decree 15/2019, which implements the EU Trademarks Directive (2015/2436), entered into force on 23 March 2019. This update reviews the main novelties that mark owners and practitioners should be aware of. Read more
Until recently, Italian banks traditionally had highly descriptive names but fell victim to the inherent weakness of those names as trademarks. Banks are now seeking more distinctive names to improve their image and strengthen their brand. Read more
Although branding companies and professionals have embraced the concept of fluid trademarks, it remains a highly complex field requiring close cooperation between IP attorneys and brand owners. Read more
There are advantages to protecting IP rights in Italy, including the possibility of starting legal action before registration has been granted in one of the 22 specialised courts across the country. Read more
Obtaining well-known status for a trademark can be a powerful tool for rights holders. In the third of a three part series, this article considers the best route in key European jurisdictions Read more