Region: International

Trademark lawyers take over Kleenex social media channels: getting creative to fend off genericide

This week’s Saturday opinion reflects on Kleenex’s social media campaign, the latest effort to creatively educate the public on trademark use.

05 November 2022

Verizon’s domain recovery challenges shine spotlight on post-UDRP non-compliance procedures

After UDRP win, recovering the domain is an important next step. However, WTR has spoken to a number of rights holders who have expressed frustration at the roadblocks that they can face in their efforts.

03 November 2022

“If something is not visible financially, senior management will not pay attention”: INTA president expands on IP reporting efforts

Zeeger Vink provided an update on the association's activities on IP reporting at WIPO conversation on intangible asset finance

03 November 2022

Brand Tracker: May-August 2022

Featured in Prosecution

Over half of the world’s leading brands are making Chinese registrations their number one priority, with an increasing focus on Class 9 goods, according to the latest WTR Brand Tracker.

31 October 2022

Amazon, IPOS exclusives; brand protection tips; neuroscience meets trademark law; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

30 October 2022

WHOIS disclosure system proposal progressing but concern persists over extent of registrar engagement

A small team of experts from the GNSO council has extended its work on the WHOIS disclosure system design proposals.

27 October 2022

Major sporting events: IP challenges and opportunities for Web 3.0

The economics of events such as the FIFA World cup and the Olympic Games are changing rapidly, as is their sponsorship. With vast sums changing corporate hands, Lorenzo Litta of BRANDIT analyses what IP lawyers need to do to stay ahead as the online environment continues to evolve.

27 October 2022

“Bad actors will be held accountable”: behind the scenes at Amazon’s Counterfeit Crimes Unit

Amazon CCU director Kebharu Smith reveals the unit’s latest methods to target counterfeiters at scale.

26 October 2022

Trademarks and the brain: how neuroscience can show that a word is functioning as a brand

A new research paper is urging more research into how neuroscience could transform modern trademark law, and especially around the functionality of brands.

25 October 2022

Five key takeaways on managing trademark assets

Maximising value and building relationships with marketers were just two of the topics discussed at WTR’s Managing Trademark Assets event in New York.

25 October 2022

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