International

Corsearch-Incopro exclusive; social media best practices; behind the scenes at FSC; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Corsearch-Incopro exclusive; social media best practices; behind the scenes at FSC; and much more
Cristiano Ronaldo’s Coca-Cola snub is a reminder of the power of personality and how sponsor-player relationships are changing for good
19 Jun 2021

Cristiano Ronaldo’s Coca-Cola snub is a reminder of the power of personality and how sponsor-player relationships are changing for good

In our latest Saturday opinion column, we reflect on the relationship between brands and sports stars.

"There's so much more that we can do to help brands": Corsearch and Incopro CEOs on what acquisition means for future offerings
18 Jun 2021

"There's so much more that we can do to help brands": Corsearch and Incopro CEOs on what acquisition means for future offerings

Online brand protection provider Incopro has become the latest in a series of acquisitions by Corsearch. We sat down with CEOs Tobi Hartmann and Simon Baggs to learn more about the deal, including what it means for customers, future tech offerings and brand advocacy work.

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18 Jun 2021

Trading in domain names is not per se bad faith

This decision highlights the intrinsic value that short domain names may have, such value being determined not by a UDRP panel, but by supply and demand in the marketplace. Read more

17 Jun 2021

“Volume of activity does not equate to success”: IPSecure CEO expands on mission to redefine approach to online brand protection

This month, IPSecure, a pure software-as-a-service brand protection platform for brands, law firms and e-commerce managers, landed a multimillion-dollar initial funding round. Read more

17 Jun 2021

Exclusive roundtable – how three leading IP offices are stepping up their diversity, sustainability and accessibility agendas

The Long Read: The EUIPO, the Intellectual Property Office of the Philippines and the Chilean National Institute share insights into what they are already doing to address diversity and inclusion within the workplace, while reducing their carbon footprints, along with how they plan to improve further. Read more

17 Jun 2021

Andean Court of Justice issues new guidelines on what is bad faith and how to assess it

Crucially, the Andean Court of Justice provided a new, specific standard to assess bad faith based on “reasonable indicia”, which creates a shift from the current - and arguably unattainable - evidentiary standard. Read more

Anti-Counterfeiting

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16 Jun 2021

Observatory paper highlights good practices for social media companies to consider in fight against fakes

A new discussion paper from the European Observatory on Infringements of Intellectual Property Rights has taken a deep dive into the challenges faced by IP owners, law enforcement authorities and tech companies in tackling infringement on social media. Read more

13 Jun 2021

Corsearch acquires Incopro; mascots and cancel culture; Corona crowned top beer brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

10 Jun 2021

Corsearch acquires Incopro as industry M&A trend continues

Corsearch has announced the acquisition of online brand protection provider Incopro in the latest in a series of industry acquisitions by the company. Read more

9 Jun 2021

Assessing the online brand protection landscape; WTR needs your views

WTR is asking the trademark community to share its experience of the online brand protection environment, in an effort to identify emerging threats and how practice is evolving to counter them. Read more

Brand management

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10 Jun 2021

Character brands, mascots and cancel culture: a step-by-step guide to creating, policing, licensing and retirement

The Long Read: Over the past 18 months a number of brands have retired controversial mascots and characters. BakerHostetler’s Robert (“Red”) BG Horowitz runs through the key considerations brand owners should bear in mind if mascots are to stay current, as well as best practice for how to shelve them while retaining control. Read more

9 Jun 2021

Communication, CSR and canny digital presence help Corona retain title of ‘most valuable beer brand’

The newly published Brand Finance Alcoholic Drinks 2021 report reveals that the total value of the world’s top 50 most valuable beer brands has declined by 16%, from $94.9 billion to $80.2 billion, over the past year. Read more

7 Jun 2021

Combat, compete or cooperate? New Zealand kiwifruit co-operative looks to brand deal to tackle unauthorised plantings

New Zealand kiwifruit co-operative Zespri is asking growers to explore a deal to address unauthorised plantings in China. Read more

6 Jun 2021

INFORM Consumers lobbying; US litigation slump; cybersquatting tactics; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Enforcement and Litigation

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1 Jun 2021

“It is a balancing act – cost versus risk”: exclusive insight on managing the H&M portfolio

Legal counsel and H&M veteran Björn Norberg reveals how IP protection has changed at the Swedish high-street giant over the past 20 years. Read more

31 May 2021

EUIPO observatory study reveals cybersquatting trends and tactics

New data from the EUIPO’s European Observatory on Infringements of Intellectual Property Rights has uncovered the tactics used by cybersquatters and how these differ according to the industry in which the targeted brand operates. Read more

30 May 2021

Notorious low-cost trademark agencies dominate Google ads; panel report uncovers shift in workplace; WTR 300 reveals leading corporate counsel; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

27 May 2021

Budget and infringement challenges are set to intensify, trademark leaders warn

Senior brand professionals in the corporate and law firm environment are bracing themselves for an uptick in infringement and an increasingly challenging brand protection environment, new data from WTR reveals. Read more

Government/Policy

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5 Jun 2021

Someone needs to step up to tackle spurious trademark filing platforms, but who will take the initiative?

In our latest Saturday opinion column, we reflect on the rise of low-cost trademark filing websites and what can be done to tackle those that offer terrible service or, in some instances, are set up to scam users. Read more

23 May 2021

Concerns grow over applicant passport safety; Banksy loses ‘monkey sign’ mark; stretched budgets hit corporate-law firm relationships; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

22 May 2021

Facebook releases new enforcement data as legislators ramp up pressure over platform liability

In our latest Saturday opinion column, we scrutinise Facebook’s latest Intellectual Property Transparency Report, which was published the day before legislators reintroduced the SHOP SAFE Act. Read more

16 May 2021

Amazon seizes more than 2 million counterfeits; USPTO announces ID verification pilot; WTR reveals covid-19 impact on law firms; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Law Firms

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29 May 2021

The trademark workplace has changed and organisations must adapt or risk losing talent

In our latest Saturday opinion column, we explore what the newest WTR expert panel report reveals about the future of the trademark workplace – and why employees may have reached their breaking point. Read more

19 May 2021

“The message from the top is clear”: Nixon Peabody D&I director on importance of open communication

Diversity and inclusion director Rekha Chiruvolu reveals why a concise mission statement with a clear message from leadership is vital to creating a truly inclusive organisation. Read more

13 May 2021

How covid-19 has permanently affected law firm operations

The Long Read: For over a decade, WTR has surveyed its readership for the Global Trademark Benchmarking Survey, which aims to identify how practice, strategies and threats are evolving. This year’s law firm results reveal the impact of the pandemic on trademark operations and which aspects have changed forever. Read more

12 May 2021

Locke Lord diversity chief offers practical tips on creating an effective inclusion strategy

Locke Lord LLP’s chief diversity and inclusion officer, Paulette Brown, shares her insight into why law firms should reassess their history and do away with ‘exclusive’ labels. Read more

IP Offices

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27 May 2021

Eurasian industrial design system expected to launch on 1 June 2021

The Eurasian Patent Office has announced that it will start accepting Eurasian industrial design applications from 1 June 2021. This update highlights the key points that potential applicants should bear in mind. Read more

9 May 2021

CIPO tackles examination backlog; USTR publishes 2021 Special 301 Report; European Commission launches non-agricultural GIs consultation; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

2 May 2021

Shocking new details in Pakistan fraud case; INTA Annual Meeting goes ‘virtual+’; behind the scenes at Nestlé USA; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

26 Apr 2021

Singapore reveals new IP strategy; INTA unveils SME resources; Amazon extends IP Accelerator: World IP Day developments

A range of announcements and SME-focused news items have been issued to coincide with World IP Day. Here, we present a selection of the developments you need to know about. Read more

Online

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11 Jun 2021

Trademark owner is no superhero under the UDRP

Trademark owners have no superpowers when it comes to the UDRP: as found out by the complainant in this case, the policy does not give each and every trademark owner free rein to ask for the transfer of a domain name incorporating its trademark. Read more

9 Jun 2021

ICANN responds to EFF concerns over Ethos Capital’s Donuts deal, pushes back on call to review DPML offerings

ICANN has responded to the EFF's concerns over Ethos Capital acquiring a controlling interest in Donuts and its call for the removal of Donuts’ voluntary IP protection mechanisms. Read more

24 May 2021

INTA and the IPC support RPM review phase one recommendations as UDRP focus looms

The recommendations now go to ICANN for adoption, with the review of the UDRP becoming the next battleground for rights holders. Read more

24 May 2021

ITDC: ‘inadequately-tailored and doomed complaint’?

This decision illustrates the importance of disclosing all the evidence available to support a UDRP complaint, as well as the risks resulting from withholding information that is also likely to be used by the respondent. Read more

Portfolio Management

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25 May 2021

Trademarks in Africa: a five-step plan

Trademark protection in Africa can be confusing - for example, The Gambia’s recent accession to the Banjul Protocol led to immediate speculation as to whether this joinder was valid. This update provides a five-step plan for protecting trademarks on the continent. Read more

24 May 2021

Why the future of IP services lies in holistic, cross-functional data offerings

A growing appreciation for the importance of intellectual property means that IP service providers are under greater pressure to deliver products that cater to multiple functions under one roof without jeopardising ability or accessibility. Read more

12 May 2021

Brainbase launches new suite of trademark portfolio products in US, eyes international expansion

WTR sat down with Gautam Godse, senior vice president of product, to get the inside track on the offerings. Read more

11 May 2021

“We want to be the GoDaddy for trademarks”: Heirlume expands on filing platform’s future plans

Julie MacDonell, CEO of Heirlume, expands on the platform’s mission and plans to offer SMEs a service that will make the trademark application process as simple as buying a domain name. Read more

Trademark law

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13 May 2021

New free-to-view anti-counterfeiting and online enforcement intelligence now available

WTR is pleased to announce the publication of the 13th edition of Anti-counterfeiting and Online Brand Enforcement: A Global Guide 2021. Read more

11 May 2021

Update on the legislation and case law relating to online infringement in China

After six years of preparation, the E-commerce Law entered into force in January 2019. The new law provides, among other things, an important enforcement tool – the ‘notice and takedown’ system, which was introduced in the Civil Code and entered into effect on 1 January 2021. Read more

5 May 2021

European Commission launches non-agricultural GIs consultation as United States voices concern over extending protection

The European Commission is running a public consultation on creating a system for the EU-wide protection of geographical indications for non-agricultural products. Read more

5 May 2021

The trademark identity crisis: study calls for IP law rethink to “more accurately reflect our complicated reality”

Academic claims trademarks have shifted away from being identifiers of the producers of goods and services, and the ongoing “backlash against globalism” is rooted in “brands asserting their power in improper ways”. Read more