International

Brand activity propels Korea up innovation rankings as China edges nearer to top 10

WIPO has published its 2021 Global Innovation Index, with brand-related activity propelling Korea into the top five of its innovation rankings for the first time.

Brand activity propels Korea up innovation rankings as China edges nearer to top 10
Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more
19 Sep 2021

Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Ray-Ban Stories is one to watch
18 Sep 2021

Ray-Ban Stories is one to watch

Facebook and Essilor Luxottica’s cutting-edge smart glasses are a bold new move in wearable tech – and one that trademark owners should keep an eye on.

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16 Sep 2021

Microsoft wrestles world’s most intangible company crown from Apple

Microsoft has been named the world’s most intangible company, with its intangible asset value approaching $2 trillion. Read more

15 Sep 2021

Not everyone on the Internet uses aliases

This UDRP decision highlights how having a trademark does not necessarily mean that a rights holder will succeed in obtaining the transfer of a domain name, even if it is identical to that trademark and even if the respondent does not reply to the complaint. Read more

14 Sep 2021

Dettol owner revamp helps brand protection shine

How the team responsible for protecting the likes of Dettol and Lysol juggles broader corporate identity questions with a growing portfolio under constant threat of infringement. Read more

13 Sep 2021

Craft Europe steps up advocacy for new non-agricultural GI regime

Speaking to WTR, a spokesperson for the group argues that such a regime would have economic, sustainability and anti-counterfeiting benefits for EU and non-EU rights holders. Read more

Anti-Counterfeiting

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13 Sep 2021

Biggest-ever raid proves UK role in global counterfeiting

As the UK police stages its biggest ever anti-counterfeiting operation, a new UKIPO report reveals where and how infringement is occurring. Read more

12 Sep 2021

Ford interview exclusive; PAVIS-Novagraaf acquisition; how to build a firm brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

10 Sep 2021

CIPO backlog update; Georgian GI dispute; Puma partners with Nintendo – news digest

In our latest round-up, we look at the current backlog of unexamined applications at the Canadian Intellectual Property Office, a new rapid authentication test for whisky, the latest warning about trademark scams, and much more. Read more

5 Sep 2021

China moves to increase platform liability; brand owners embrace BIMI; Trussardi addresses “the counterfeiting paradox”; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Brand management

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9 Sep 2021

11 steps to build your firm’s brand and win more clients

The Long Read: Elyssa LeFevre Chayo of Firm Forward LLC sets out key ways to help IP law firms practice what they preach when it comes to strategic brand management. Read more

8 Sep 2021

Questel completes Novagraaf and PAVIS acquisition: NovumIP integrated behind master brand

IP solutions provider Questel has closed the acquisitions of IP service provider PAVIS and consulting group Novagraaf, deepening its brand offerings. Read more

7 Sep 2021

Starting afresh: the new face of Ford trademarks

Chief trademark counsel Sharon Sorkin reveals how she has been realigning legal with Ford’s renewed brand priorities in her first two years on the job. Read more

1 Sep 2021

Trussardi’s optimistic approach to tightening budgets and “the counterfeiting paradox”

Trussardi general counsel Sara Citterio takes a refreshingly optimistic view of the challenges that her small department faces in the evolving fashion industry. Read more

Enforcement and Litigation

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2 Sep 2021

Exclusive data reveals how brand owners are reacting to the rising tide of online infringement

The Long Read: WTR has polled a select group of corporate and law firm trademark professionals to gauge the extent to which the shift to online shopping during successive covid-19 lockdowns has led to a growing rise in trademark violations – and to dig deep into how those on the receiving end are fighting back. Read more

31 Aug 2021

As both sides escalate lobbying efforts, exclusive research reveals trademark professional support over platform liability legislation

WTR recently polled trademark professionals to build a complete picture of the online enforcement landscape. One question was whether mooted legislation to make e-commerce companies liable for counterfeit goods sold on their platforms was necessary. Read more

29 Aug 2021

WTR Industry Award winners; Trademark Terminal crackdown; Starbucks trademark strategy; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

25 Aug 2021

How Starbucks protects its most valuable assets: interview exclusive

Starbucks managing director, corporate counsel for global brand protection and intellectual property Batur Oktay reveals how the US coffee chain giant handles a portfolio of more than 18,000 trademarks spanning over 80 countries. Read more

Government/Policy

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4 Sep 2021

USTR launches notorious market comment period as online counterfeiting remains hot button political issue

Rights holders would be wise to engage with the USTR’s calls for comments ahead of the next notorious markets list, argues our latest Saturday opinion column. Read more

22 Aug 2021

Celebrating 15 years of the WTR Industry Awards; USPTO criticised for anti-fraud efforts; Gazprom Neft interview exclusive; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

15 Aug 2021

Messi brand power; Cleveland Guardians rebrand dispute; Meredith Corp portfolio analysis; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

11 Aug 2021

Extension of TRIPS general transition period for least developed countries: impact on Cambodia, Laos and Myanmar

The transition period for the least developed countries to apply the TRIPS Agreement has been extended by another 13 years. This update provides an overview of the extension’s ramifications for Cambodia, Laos and Myanmar. Read more

Law Firms

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23 Aug 2021

Mayer Brown D&I director calls out “myth of meritocracy”

Jeremiah A DeBerry, partner and director of diversity and inclusion at Mayer Brown, calls out the “myth of meritocracy” in the legal sphere and reveals the steps that his firm is taking to combat this and other challenges. Read more

18 Aug 2021

Trademark-related workloads and client brand investment on the up but headcount hesitancy remains

Despite optimism over increases in brand investment in the coming six months, budget concerns mean that headcount is not expected to scale up to cope with rising workloads, exclusive WTR research has revealed. Read more

17 Aug 2021

Down memory lane: a look back at the WTR Industry Awards best bits

The first WTR Industry Awards took place in Chicago in 2007.  In subsequent years, at ceremonies around the globe, the awards evening has regularly hosted, and celebrated with, hundreds of the corporate trademark world’s leading lights. Read more

16 Aug 2021

Industry leader sentiment skews negative over IP service provider M&A activity, expect deals to continue

Forty percent of industry leaders view the dizzying level of M&A activity in the non-legal IP services sector negatively, according to the latest WTR Trademark Elite Expert Panel survey. Read more

IP Offices

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8 Aug 2021

USPTO steps up its brand protection efforts; IP offices reveal top scams; INTA files amicus brief; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

5 Aug 2021

Exclusive roundtable – how four leading IP offices are cracking down on scams and fraudulent activity

The Long Read: Scams targeting trademark owners are fast becoming commonplace and increasingly sophisticated. Four leading IP offices share their insights on which scams are most prevalent, what you can do to stay safe, the resources on offer to help and how offices are collaborating across borders to fight fraudsters. Read more

1 Aug 2021

Sky v Skykick latest; Mercado Libre exclusive; Olympic brand protection; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

25 Jul 2021

$150,000 trademark scam allegations; top US litigants; India plain packaging regime; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Online

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30 Aug 2021

Everything you need to know about BIMI and validated mark certificates, how they increase brand trust, and which companies have adopted them

A range of brands are taking advantage of the Brand Indicators for Message Identification standard, combined with trademark validation through validated mark certificates. Read more

10 Aug 2021

ICANN pushes back on scholars’ call to act on TMCH practice, as attention turns to board consideration

The Trademark Clearinghouse has come under fire from 16 academics, who have asked ICANN to stop the practice of protecting words extracted from design and composite marks. Read more

7 Aug 2021

‘.brand’ withdrawals approach the 100 milestone but don’t write off the project

We reflect on the ’.brand’ project and what conclusions to draw from recent termination requests in our latest Saturday opinion column. Read more

4 Aug 2021

Reboxed ‘plan-B’ UDRP complaint fails to deliver

Complainants should bear in mind that, where a case is weak from the outset, resorting to the UDRP following a failed attempt to purchase a domain name may result in a finding of reverse domain name hijacking. Read more

Portfolio Management

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19 Aug 2021

How the Gazprom Neft in-house team is breaking new ground in the Russian IP space

Gazprom Neft head of trademarks Vadim Nyunyaev reveals how his team is optimising in-house operations and raising the bar for other Russian companies, in an exclusive WTR interview. Read more

3 Aug 2021

Clash of the Cleveland Guardians; Daimler reveals anti-counterfeiting numbers; latest firm moves – news digest

In our latest round-up, we look at three ‘.brand’ owners calling time on their TLDs, 36 products being afforded seal of origin protection in Chile, Mykonos becoming Greece’s second ‘authenticity’, and much more. Read more

29 Jul 2021

GI, PDO or TSG? How to choose the best options for traditional food and drink in Europe

The Long Read: Producers of traditional European food and drink have a buffet of IP rights to choose from. Baker McKenzie’s Claire France and Jessica Le Gros provide a straightforward guide to making the right selection. Read more

29 Jul 2021

Madrid Protocol – recent developments and practice tips

The Madrid System, which is administered by the WIPO, is a cost-effective option for trademark owners who want to obtain trademark rights in many important commercial jurisdictions quickly and efficiently by securing an international registration in accordance with the provisions of the Madrid Protocol (which all Madrid members have now joined) and the provisions of the Madrid Agreement. Read more

Trademark law

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29 Jul 2021

Our responsibilities beyond intellectual property

A resounding call from INTA to our key constituents – our members around the world – has centred on the idea that the role of the trademark practitioner is evolving. Read more

29 Jul 2021

Opposition – an underestimated weapon

In the context of protecting trademark rights, an opposition is an underestimated tool to stop infringing activities from the beginning – even before infringing products and services appear on the market. Read more

28 Jul 2021

From Tokyo to Brisbane: inside the ever-evolving Olympic brand protection strategy

Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle. Read more

28 Jul 2021

Cannabis brand parodies, a new bad-faith standard and more: Legal Updates from the Americas you may have missed

WTR’s Legal Updates are written by a select panel of over 160 leading experts who analyse the latest trademark-related developments and decisions in more than 60 jurisdictions. Read more