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How trademark service providers are helping customers through the coronavirus pandemic

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How trademark service providers are helping customers through the coronavirus pandemic
From the <em>WTR</em> archive: raising the profile of the trademark function
4 Apr 2020

From the WTR archive: raising the profile of the trademark function

In the second part of a series looking back through our archive of world-class trademark content, we present five pieces that focus on the profile of trademarks in the corporate environment, and how it can be raised.

Samsung knows how to stand out from the crowd, and this is key to building its brand equity
3 Apr 2020

Samsung knows how to stand out from the crowd, and this is key to building its brand equity

The company has survived ups and downs with relative ease by focusing on its core values of quality and innovation.

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6 Apr 2020

Brand creation and protection: out with the old

Trademark experts from across the globe offer critical insight into brand creation best practice and guidance on pitfalls to avoid. Read more

6 Apr 2020

Equality: The challenge of gender equality in intellectual property

The Chilean National Institute of Industrial Property has introduced a number of new initiatives in a bid to improve the representation of women in intellectual property. Read more

6 Apr 2020

Wellbeing: Adding health to the trademark practice agenda

Whether working in the corporate or law firm environment, trademark practice leaders should ensure that they have a considered wellbeing strategy in place. Read more

6 Apr 2020

Recruitment: Building the team behind the world’s top brand

As Amazon is crowned most valuable brand for the third year in a row, we take a closer look at what it takes to build and maintain the IP team behind this success. Read more

Anti-Counterfeiting

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5 Apr 2020

Remote working tips, counterfeiting and CJEU Amazon decision, WTR Industry Awards shortlist reveal and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

29 Mar 2020

Counterfeiters capitalise on coronavirus fears, impact of AI on trademarks, WTR Global Trademark Benchmarking Survey and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

27 Mar 2020

AIPLA leadership change; filings fall; UKIPO service update – news digest

In our latest news digest we look at how brands are getting in on the Covid-19 conversation with social distancing logos, Tom Brady’s latest trademark dip, signs that filing levels may be starting to fall in response to the coronavirus, a change to filing fees in Angola, and much more. Read more

25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more

Brand management

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6 Apr 2020

Diversity: Where we’ve been and where we’re going

Progress on diversity in the legal profession has been frustratingly low. In response, Intel is demanding more from its outside law firms – in ways that are making headlines. Read more

6 Apr 2020

Making trademark decisions based on cost considerations: a model for action

In environments where budgets are finite, creating a resilient, quantifiable methodology for making strategic filing decisions is key. Read more

6 Apr 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash. Read more

6 Apr 2020

Even if you do not want trademark insurance, you need risk quantification

Many small businesses are unprepared for the costs of IP lawsuits or infringement. Until companies understand that intellectual property is about more than basic protection, they will overlook an important aspect of their IP strategy. Read more

Enforcement and Litigation

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6 Apr 2020

WTR Industry Awards 2020: the shortlist revealed

The WTR Industry Awards 2020 honour leading trademark teams and individuals across a range of sectors. Here we unveil the shortlist. Read more

31 Mar 2020

Top five challenges facing Global IP Award winners – then and now

Earlier this year we asked a selection of the 2020 Global IP Award winners to outline the key issues affecting client demands and modern trademark practice, but how will their predictions for the IP industry fare in light of the unforeseen chaos caused by covid-19? Read more

24 Mar 2020

Call for government action over fake pharmaceuticals as study reveals scale of global problem

A new study has estimated the total value of counterfeit pharmaceuticals traded worldwide to be up to €4.03 billion, leading to a call for governments to do more to tackle the illicit trade of fake pharmaceuticals. Read more

24 Mar 2020

Praise for the Police IP Crime Unit's coronavirus counterfeits swoop; Katy Perry clothing spat; Iceland amends fees – news digest

In our latest edition, we look at the arrest of a man producing fake coronavirus testing kits, a personal message from the INTA president, Nominet’s new approach to seized domains, and much more. Read more

Government/Policy

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1 Apr 2020

INTA report highlights brand commitment to CSR (when it has never mattered more)

INTA has published the Brands and CSR Survey Report, which builds up a picture of corporate social responsibility (CSR) activities in the trademark community, and comes at a time when brands have an increasingly critical role to play. Read more

23 Mar 2020

Lower risk applications, increased refusals and a boost for infringers: the potential impact of AI on trademarks

The USPTO has published submissions on the possible impact of AI on trademarks and other forms of IP – scrutiny of which provides insight into how the trademark community expects AI to change legal and office practice. Read more

22 Mar 2020

Daily coronavirus updates, ICANN 67 takeaways, draft EUIPO guidance on new marks, and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

15 Mar 2020

INTA Annual Meeting announcement, Coronavirus communications, EU filing data, US Modernisation Act, and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Law Firms

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25 Mar 2020

Growing in-house workload has led to greater outsourcing – but the future remains uncertain

With corporate practitioners reporting a significant hike in workloads over the past year, the 2020 WTR Global Benchmarking Survey asks how this translates to outside counsel – and what is behind the rise. Read more

24 Mar 2020

Exclusive WTR benchmarking survey reveals increasing focus on diversity in-house, but law firms lag behind

WTR’s annual Global Trademark Benchmarking Survey demonstrates that diversity and inclusion programmes are now the norm at corporate level, but good intentions are no longer enough for law firms experiencing growing client demand for concrete policies. Read more

20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

8 Mar 2020

Daren Tang named WIPO director general, IP offices respond to coronavirus, US introduces SHOP SAFE Act, and much more

Everything we covered on WTR over the past seven days. Read more

IP Offices

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3 Apr 2020

Coronavirus-related applications reported by several countries

Domain name and trademark applications related to the covid-19 pandemic have reportedly been filed in several countries in recent weeks. Read more

5 Mar 2020

Daren Tang to WIPO: the trademark community reacts

With Daren Tang of Singapore set to take over as WIPO's next director general, we reached out to people in the trademark industry on how they think he could shape the organisation in the years to come. Read more

1 Mar 2020

E-sports revolution, the rise of virtual reality and TikTok brands, lessons from Sussex Royal, and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

26 Feb 2020

WIPO director general elections: exclusive interview with Ghana candidate Edward Kwakwa

Continuing our series on the WIPO nominees for director general, WTR sits down with Ghanaian candidate Edward Kwakwa. A senior director at WIPO, he highlights the importance of bringing lesser developed countries into WIPO ecosystems. Read more

Online

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26 Mar 2020

WIPO panel finds that Danish start-up Acubit engaged in reverse domain name hijacking

Technology start-up Acubit claimed that Danish trademark rules and practice should assign domain names to the relevant trademark owner. A panel from the WIPO Arbitration and Mediation Centre disagreed, as the UDRP governs in case of reverse domain name hijacking. Read more

20 Mar 2020

No bad-faith registration? No UDRP transfer

A recent case involving the domain name ‘wekit.com’ illustrates that UDRP panels insist on bad-faith registration and use in accordance with the plain wording of the policy. Read more

18 Mar 2020

Key brand protection takeaways from the all-virtual ICANN 67 meeting

ICANN 67 took place from 7 to 12 March 2020 as the first all-virtual public ICANN meeting, and in this exclusive guest post, Brian J Winterfeldt, principal of the Winterfeldt IP Group, provides an update on everything brand owners need to know. Read more

16 Mar 2020

UDRP: bad-faith registration cannot be proved retrospectively

This recent UDRP decision highlights that bad faith cannot be established retrospectively by the circumstances following the registration of the domain name. Read more

Portfolio Management

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1 Apr 2020

Brand Finance Global 500 – the 2019 winners and what might happen next

In anticipation of the 2020 Brand Finance Global 500 analysis, due to published in the upcoming issue of WTR, CEO David Haigh reflects on the successes of Amazon and other retail brands last year – and how quickly things have changed since. Read more

19 Mar 2020

Three steps to segmenting your marks and ensuring a watertight filing strategy

By following this simple methodology, brand owners can establish a resilient, quantifiable methodology for making strategic filing decisions that can be applied no matter what the budget Read more

17 Mar 2020

A more connected world

Susie Harris, general counsel of Plum Guide and chair of MARQUES, explains why small and medium-sized enterprises increasingly require global, integrated systems to help protect their IP rights. Read more

17 Mar 2020

Best practice for managing a global trademark portfolio

Managing a global trademark portfolio can be a daunting task, even for an experienced trademark practitioner. Read more

Trademark law

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6 Mar 2020

Daren Tang and US react to WIPO win; Cypriot Halloumi victorious; Virginia is non-lactose milk intolerant – news digest

In our latest roundup, we look at a Chinese event promising to keep to its June date, Brooks Brothers continued trademark spat, Hugo Boss’s reply to Hugo Boss, and much more. Read more

23 Feb 2020

Reaction to INTA Annual Meeting relocation, European Conference coverage, WIPO director general race continues, and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

16 Feb 2020

WIPO director general race exclusive, USPTO email backlash, WTR 1000 2020 revealed, and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

10 Feb 2020

Searching industrial designs: how AI is changing the game

In this guest post, Dr Robert Stutz, partner at Beutler Künzi Stutz, explores how AI technology is powering new ways to search industrial designs faster, more effectively, and at a lower cost. Read more