Region: Germany

What the Virgin Media and O2 deal tells us about the branding struggles of telecom providers

The industry’s major players do a poor job of building consumer loyalty, and there is the constant risk of smaller, more flexible companies disrupting the market.

15 May 2020

Germany set to bounce back from lockdown measures, but local brands likely to suffer due to international nature

German businesses are globally-minded and utilise the EU and Madrid system to obtain far-reaching trademark coverage. This approach will have unintended consequences, but brands can rely on a stable government to provide support.

24 April 2020

Procedures and strategies for anti-counterfeiting: Germany

Featured in Anti-counterfeiting: A Global Guide 2020

In case of slavish imitations which are not within the scope of IP rights, the Act Against Unfair Competition provides for complementary protection if additional unfair acts are committed

23 April 2020

Amazon not liable for storage of counterfeit goods, CJEU rules

The CJEU has ruled that Amazon is not legally liable for the storage of counterfeit goods. While the decision could be seen as a blow to the fight against fake goods, Amazon responded by pledging to ‘drive counterfeits to zero’.

02 April 2020

Germany Trademark Prosecution Firm of the Year: Grünecker

Featured in The Global IP Awards: Key Insights from IP Leaders 2020

30 March 2020

Trademark procedures and strategies: Germany

Featured in World Trademark Review Yearbook 2020/2021

Commercial designations are protected against newer identical or confusingly similar trade designations and trademarks once they are first used in Germany.

17 March 2020

The most prolific trademark attorney firms in Europe revealed

Data analysis reveals that, amongst representatives, Isabelle Bertaux ranks as the number one trademark filer in the EU, with Novagraaf and Arpe completing the top 3.

12 March 2020

US House fakes bill; MARQUES Spring Meeting cancelled; rise of counterfeits on TikTok – news digest

In our latest round-up, we look at the IP Office of New Zealand warnings of fraudulent invoices, a Chinese government news outlet pushing back against anti-IP sentiment, African Intellectual Property Organisation meeting the prime minister of Mauritania, and much more.

03 March 2020

Comedian legally changes name to Hugo Boss – important lessons for brands

UK comedian Joe Lycett has legally changed his name to Hugo Boss in protest at the fashion company’s trademark enforcement work in a move that provides crucial lessons for all trademark professionals.

02 March 2020

Brand Tracker: the filing trends of the world’s most valuable brands

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant.

24 January 2020

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