Region: France


Featured in Trademark Litigation: A Global Guide 2022

Trademark law rules and regulations National law: Trademark law is codified in the French IP Code in Articles L711-1 to L731- 4. In addition, Article 1240 of the Civil Code prohibits unfair competition and parasitic acts.

20 December 2021

Register tracker: trademark trends in North America and Europe (May – August 2021)

The latest data reveals that filings are down, particularly domestic applications.

27 October 2021

3D trademark misfires: Glock shoots too late and misses target

In this dispute between firearms company Glock GmbH and two manufacturers of replica guns, a French court of appeal has cancelled Glock’s 3D mark for the shape of its Glock 17 pistol on the ground that it lacked distinctiveness.

27 October 2021


Featured in World Trademark Review Yearbook: A global guide for practitioners 2021/2022

French trademarks are governed mainly by Law 1991-7, which implements the EU First Trademarks Directive (89/104/EEC) and is codified in the IP Code.

29 July 2021

French Supreme Court issues decision in Morbier case following CJEU’s preliminary ruling

Late last year, the CJEU issued a preliminary ruling on some questions concerning the reproduction of the shape or appearance of a product (here, Morbier cheese) protected by a PDO. The French Supreme Court has now issued its decision based on the CJEU’s answers.

27 July 2021

FC Barcelona and Man Utd are brand champions – the football clubs and players with the largest trademark portfolios revealed

Exclusive research from WTR can reveal that Manchester United has the largest football brand portfolio in the world, with Lionel Messi boasting the most significant number of registrations for a single player.

18 May 2021

Procedures and strategies for anti-counterfeiting: France

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2021

As a member of the European Union and WIPO, France complies with all EU regulations and directives, as well as all the major international treaties concerning IP rights. As such, EU trademarks and designs are protected in all French territory.

11 May 2021

Activision strikes back with Warzone lawsuit; fight continues; Leason Ellis brand refresh – news digest

In our latest round-up, we look at the IP Office of New Zealand launching a new hearings initiative, Canopy Growth acquiring a leading marijuana brand, and much more.

13 April 2021

Luxury doyen Hermès is thriving, thanks to unwavering dedication to its traditional brand values

The French boutique is taking market changes in its stride and its popularity is growing as a result.

09 April 2021

France victorious in ‘’ dispute; USPTO issues credential warning; EUIPO gets Green Apple award – news digest

In our latest round-up, we look at the UKIPO welcoming its position on the US Chamber 2021 Global IP Index, a CBD trademark spat resolving, the Chilean IP Office updating its trademark renewal system, and much more.

30 March 2021

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