Region: Europe

Salvatore Ferragamo rebrands; UKIPO seeks CEO; influencer sentenced for selling fakes – news digest

In our latest round-up, we look at a San Francisco business ditching a MOCHI MUFFIN trademark application, Korean brands being targeted by illegal registrations in China, and much more.

27 September 2022

Brand protection in 2027: new WTR Special Report released

WTR’s latest Special Report, available now to subscribers, explores what life could look like for brand protection professionals in 2027.

27 September 2022

Board of Appeal decision highlights difficulties in registering 3D marks for everyday consumer goods

The decision emphasises that distinctive character acquired through use must be shown throughout the territory of the European Union, and not only in a substantial part of it.

27 September 2022

The law firm of 2027: lessons for the future from a cutting-edge trademark department

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Simmons & Simmons’ Darren Meale, Ben McGuire and George Chan reveal some of the unique ways that their firm is helping clients with ingenious tools and services, and what an effective law firm trademark department might look like in 2027

27 September 2022

The rise of the metaverse: what it means for brand owners

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Taylor Wessing’s Christian Tenkhoff and Sylvia Burgess-Tate delve into the metaverse and virtual reality to see what brands have been doing, what the online world could look like by 2027, how it could affect trademark law and what rights holders can do to prepare

27 September 2022

The in-house trademark department of 2027: preparing for an innovative future

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Pieter van den Bulck – until recently the global director of intellectual property at AB InBev  – shares the innovations that he sees as key for corporate trademark departments in the years ahead

27 September 2022

The imitation game: the impact of AI on trademark law and practice

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

HGF attorneys Lee Curtis and Rachel Platts reveal some of the game-changing ways that AI is shaping the trademark space and predict innovations that may occur over the next five years

27 September 2022

The IP office of 2027: how the UKIPO is laying an innovative groundwork for the future

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

As WTR has reported on extensively, national and multinational IP offices vary wildly when it comes to the non-core tools and services they offer their customers. With technology developing at a faster rate than ever before, IP offices could look very different in five years’ time – with new and improved services that could be shaped by innovations such as AI, blockchain and the metaverse. Andy Bartlett of the UKIPO, shares how the agency is adapting to cutting-edge technology in its efforts to improve services for trademark users

27 September 2022

The IP service provider of 2027: roundtable discussion

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

27 September 2022

Amsterdam Court of Appeal overturns sticker decision in dispute involving famous satirical TV show

Following the Court of Appeal’s decision, the Jiskefet Encyclopedie - a book about a famous TV show that was written and published without the consent of the show’s producers - can again be sold in bookshops without a sticker or insert.

26 September 2022

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