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Lego thrives thanks to savvy branding that stays true to core values

The legacy brand is both proactive and reactive in its strategy, ensuring that it stays relevant in a market that is unkind to traditional retailers.

29 Sep 2020

Amazon calls out Prime Bike; Denmark and India pledge IP cooperation; livestream fakes arrest – news digest

In our latest round-up, we look at Deliveroo mulling a 2021 IPO, Royal Mint launching new anti-counterfeiting measures, the EUIPO signing a cooperation agreement with an SME alliance, and much more.

9 Jun 2020

Denmark threatens to block Amazon; GoDaddy redacts WHOIS information; durian GI granted – news digest

In our latest edition, we look at Phillip Plein's attempt to use unrest in the United States to end a trademark battle with Ferrari, Netflix and the US Armed Forces in a tussle over Space Force, Victoria Beckham settling a dispute, and much more.

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8 Mar 2021

Supreme Court’s ØRSTED decision: protected surnames and trademarks

In a case involving the use of famous scientist HC Ørsted’s name as a trademark by an energy company, the Danish Supreme Court has clarified the interplay between the Names Act on the one hand, and the Trademarks Act and other acts on the other. Read more

8 Jan 2021

Denmark

The most relevant legislation relating to trademarks is the Trademark Act (LBK 88, 29 January 2019), implementing the EU Trademarks Directive (2015/2436). Read more

23 Nov 2020

Appeal court finds no likelihood of confusion between TREK and OUTTREK

This decision of the Danish Eastern High Court underlines the importance of determining the relevant public correctly. Read more

15 Sep 2020

Interflora loses Google Ads case

The Danish Maritime and Commercial High Court has dealt a blow to flower delivery network Interflora, finding that competitor Abella Blomster did not use ‘interflora’ as a keyword in Google Ads. Read more

Anti-Counterfeiting

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20 Jul 2020

Good news for brand owners as Denmark introduces Product and Market Surveillance Law

In a boost for brand owners, the Danish Parliament has passed the Product and Market Surveillance Law, which provides increased powers to the authorities to take action against online retailers. Read more

31 Mar 2020

ECTA 2020 postponed; Stone Brewing case update; another Chinese perspective on coronavirus – news digest

In our latest round-up, we look at counterfeit Rolex watches being seized in Philadelphia, WIPO giving an update on World IP Day, preparing for a trademark filing flurry linked to Harry and Meghan, and much more. Read more

17 Dec 2019

EUIPO figures reveal that trademark infringement is an expensive business in Denmark

The EUIPO’s 2019 Status Report on IPR Infringement reveals that the annual sales lost due to counterfeiting in Denmark amount to €828 million, which represents 4.2% of the total sales in the 11 sectors covered by the report. Read more

29 Mar 2017

Protecting rights at the borders: a global strategy

The global trade in counterfeit and pirated goods is more than just an ever-present nuisance for rights holders, legitimate businesses and consumers – it is a threat to public health, economic growth and global legitimate trade. Apart from direct action against sellers, importers and manufacturers, the most important legal remedies at hand are border measures.

Brand management

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5 Feb 2014

LEGO, the porn star and lessons in brand protection

When an adult film star announced a contest via Twitter offering sexual gratification for anyone who built her the best LEGO creation, it was perhaps no surprise that the competition received many submissions from fans wishing to meet Christy Mack. Equally unsurprising is that LEGO’s trademark team quickly swung into action. The dispute shows the benefit of taking a bespoke approach to social media brand protection.

26 Mar 2013

Court considers whether transfer of company included trademarks

In Poul Stig Briller A/S v Poul Stig Holding A/S, the Maritime and Commercial Court has considered whether the transfer of a company included the transfer of its trademarks. The case confirms that, when a whole company is transferred and there is no agreement to the contrary, the trademarks and domain names of the company are also transferred, even if the rights relate to the seller's name.

15 Oct 2012

Court rules that heirs to trademark holder cannot resurrect protection

In a dispute over the use of the designation ‘Tivoli’ for a chair created in 1955 by designer Verner Panton, the Maritime and Commercial Court has ruled in favour of Tivoli A/S, which owns the Tivoli Amusement Park in Copenhagen. The court found that, although Tivoli might not have raised objections against Panton's use of the designation in the past, this did not give Panton's heirs the right to use the designation.

Enforcement and Litigation

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11 Sep 2019

Blow for Puma as Danish court confirms dismissal of invalidity action

The Danish Maritime and Commercial High Court has upheld a decision of the Patent and Trademark Office dismissing an invalidity action filed by Puma against a registered trademark consisting of a stripe. Read more

11 Apr 2019

Case highlights difficulty in establishing use-based rights in Denmark under new Trademark Act

Denmark’s amended Trademark Act came into force at the start of 2019, maintaining the possibility of establishing a trademark right through use - in particular, parties must be able to prove that such use is of more than local significance. This is something that caused difficulties in a recent case involving two similar restaurant marks. Read more

23 Jan 2018

Payment solutions provider found to have infringed well-known Dankort logo

The Maritime and Commercial High Court has ruled in favour of Nets Denmark A/S, the owner of the well-known Dankort debit card, against Yourpay ApS, a payment solutions provider.

16 Oct 2017

Checked pattern held to be well-known trademark

In an unusual trademark case concerning a blue-and-white checked pattern used on bed linen, the Danish Maritime and Commercial High Court has ruled in favour of Hästens Sengar AB, which sued the Nordicform group of companies for infringement. The court held that the pattern had acquired distinctiveness through use and the relevant consumers were expected to show a high degree of attention due to the character and price of Hästens beds.

Law Firms

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12 Mar 2020

The most prolific trademark attorney firms in Europe revealed

Data analysis reveals that, amongst representatives, Isabelle Bertaux ranks as the number one trademark filer in the EU, with Novagraaf and Arpe completing the top 3. Read more

8 Mar 2010

Tove Graulund’s Zacco departure illustrates challenges still ahead

A reminder that the industry is still feeling the impact of the global economic crisis came this week with the news that Tove Graulund, former chair of MARQUES, has left her position as director of trademarks at European firm Zacco.

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9 Jan 2017

Trademark rights - registration versus continued use

The Danish Maritime and Commercial High Court has found that a registered mark infringed an earlier unregistered mark, as its use on the virtual marketplace could cause confusion and the right of a person to use his or her own name in the course of trade does not apply to the owner of a limited company.

21 Apr 2015

New validation procedure for '.dk' domain name registrants

As of March 1 2015, all registrants of ‘.dk’ domain names are required to have their name and address data validated by DK Hostmaster, the Danish domain name registry, where technically feasible and reasonable. The registry will anonymise the WHOIS data of individuals who are registrants of ‘.dk’ domain names under certain circumstances, which could be problematic for brand owners when it comes to enforcement actions.

26 Feb 2015

Maritime and Commercial Court prohibits use of 'Samshop'

In Samsonite IP Holdings Sàrl v Helm I/S, the Maritime and Commercial Court has prohibited Helm, a Samsonite dealer, from using the designations 'Samshop' and 'Samshop.dk' in connection with the sale of suitcases and bags. Although the court found that there was no violation of Samsonite's trademark rights, it held that Helm's actions violated Sections 1 and 18 of the Marketing Act.

5 Apr 2013

Court finds no similarity between OPUS DEI trademarks

In Prelatura Del Opus Dei Region de España v Dema Games ApS, the Maritime and Commercial Court has considered whether Dema Games ApS' use of the designation 'Opus-Dei: Existence After Religion' implied a violation of the Prelatura Del Opus Dei Region de España's rights in the CTM OPUS DEI. Among other things, the court refused to find that the OPUS DEI mark was well known in Denmark.

Portfolio Management

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11 Dec 2017

Protecting and enforcing design rights: Denmark

As Denmark is an EU member state, the laws governing design protection in Denmark have largely been harmonised with and are similar to those in the rest of the European Union. However, there are key differences. Read more

14 Jun 2017

High Court rules on scope of protection for reputed marks

The Danish Maritime and Commercial High Court has upheld an appeal board ruling on the scope of protection for the reputed trademark ECCO. It stated that the use of registered trademarks by a non-competing commercial foundation would not result in the unfair advantage of, or be detrimental to, the mark's repute.

24 Nov 2016

Protecting and enforcing design rights: Denmark

As Denmark is an EU member state, the laws governing design protection in Denmark have largely been harmonised with and are similar to those in the rest of the European Union. Both the Design Act and the EU Community Designs Regulation (6/2002) apply to design rights in Denmark. Read more

14 Dec 2015

Denmark

In Denmark, it is possible to protect design rights by filing an application for: a national design right with the Danish Patent and Trademark Office; a registered Community design with the Office for Harmonisation in the Internal Market; or an international design registration designating the European Community via the Hague System with the World Intellectual Property Organisation.

Trademark law

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29 Apr 2016

Navigating a complex advertising environment

Practitioners from China, Denmark, Russia, Sweden and the United States discuss the trademark issues involved in advertising – both online and in the physical world

21 Jan 2016

Intel sues SeaIntel for trademark violation

Intel sued SeaIntel for trademark violation. During the trial, SeaIntel claimed that 'intel' is an abbreviation of 'intelligence' and that the INTEL mark was thus descriptive.

24 Nov 2015

High Court grants injunction due to risk of dilution of Unilever's BIO-TEX mark

In Unilever NV v Coop Danmark A/S, the High Court has found that the defendants had not violated Unilever's BIO-TEX mark by using the word mark D'OR-TEX for identical products. However, the court held that the defendants' D'Or-Tex products risked diluting the reputation and market position of BIO-TEX and granted an injunction in favour of Unilever.

20 Oct 2015

Trashed: depiction of registered bin design held to be infringing

In Sangenic International Limited v Lamico ApS, the Maritime and Commercial Court has considered whether the depiction of a registered design infringed the design right. Sangenic filed suit against Lamico because the latter had included a small drawing of Sangenic’s bin, which is protected by a registered Community design, on its labels.

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06 May 2021

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Markus Frick

Partner

Zurich, Switzerland

Walder Wyss Ltd

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Denmark

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