Register tracker: trademark trends in Latin America (May-August 2021)

Latin American brand owners post strong foreign filing levels during mid-year period

Register tracker: trademark trends in Latin America (May-August 2021)
IP offices should be “protagonists and agents of change” urges INAPI director after launch of new multinational IP and gender network
7 Jul 2021

IP offices should be “protagonists and agents of change” urges INAPI director after launch of new multinational IP and gender network

Chilean National Institute of Industrial Property Director Loreto Bresky calls for IP offices to increase collaboration and follow in the footsteps of the new Latin American Network of Intellectual Property and Gender.

“Firms wouldn’t even accept a woman’s CV”: challenging diversity in Latin American legal culture
12 Nov 2020

“Firms wouldn’t even accept a woman’s CV”: challenging diversity in Latin American legal culture

Often, the diversity discussion is centred on the goals of firms based in North America or Western Europe. But the conversation is also growing in Central and South America.


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8 Oct 2021

Dispute between Evacol and Crocs over famous clogs is far from over

The Andean Community Court has replied to questions submitted by a Colombian court in proceedings initiated by Crocs against Evacol pursuant to the commercialisation of clogs allegedly infringing its 3D trademark. Read more

29 Sep 2021

QUINDIPAN not confusingly similar to appellation of origin ‘Café de Colombia’

The Colombian Coffee Growers’ Federation has failed to prevent the registration of QUINDIPAN in Classes 30 and 43. Its main argument was that ‘Quindi’ is similar to ‘Quindio’ - an area of great importance for coffee production in Colombia. Read more

15 Mar 2021

Amendments to the Administrative and Contentious-Administrative Procedural Code: key points highlighted

IP practitioners should take note of the changes introduced by Law 2080, which will have a significant impact on IP administrative and contentious-administrative procedures in Colombia. Read more

4 Jan 2021

Fame in South America: how to establish and wield well-known status

Renown is a powerful tool for trademark practitioners, but when seeking to establish and utilise it in Central and South America, local nuance is all important. Read more


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23 Oct 2020

Messi granted trademark in Colombia; Amazon counterfeit lawsuit; brands no longer fear Trump – news digest

In our latest round-up, we look at the NCPC and IPR Center teaming up to fight fake vapour products, the Brazilian IPO granting the first geographical indications to indigenous people, and much more. Read more

2 Jan 2020

Twenty counterfeiting hotspots to be aware of in Latin America

Although Asia is often seen as the centre of global counterfeiting activity, sales of fake goods are rising across Latin America. We present 20 markets in the region that are particularly problematic for brand owners. Read more

19 Aug 2019

Five counterfeit hotspots you must be aware of in Colombia

Our series highlighting markets that reportedly engage in the trade of counterfeit goods continues with Colombia. We look at why the Latin American nation is a challenge for rights holders tackling fake goods and identify key locations to police. Read more

1 Mar 2016

Border protection in Latin America – the future looks brighter

Despite the region’s reputation as a haven for counterfeiters, several Latin American countries are making significant strides in developing and using highly effective anti-counterfeiting tools

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Brand management

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18 May 2020

ICANN seeks to draw line under Amazon ‘.brand’ spat with South American governments

Göran Marby, president and chief executive officer of ICANN, has written a communication which seeks to draw a line under an eight-year battle that has raged over Amazon’s application for its ‘.brand’ top-level domain. Read more

6 Dec 2019

Providence Island black crab protected as denomination of origin

The black crab of the Island of Providence has been granted protection as a denomination of origin by a decision of the Superintendence of Industry and Commerce. It is the first time that a product of the Colombian archipelago of San Andrés, Providence and Santa Catalina has received such protection. Read more

25 Jul 2019

Non-traditional marks in Latin America: close-up on Colombia

The acceptance of non-traditional trademarks has increased in most Latin American jurisdictions in recent years. We provide an overview of the current state of play in Colombia. Read more

29 Oct 2018

Amazon TLD moves forward but work remains before ‘.amazon’ becomes a reality

The ICANN board has decided that Amazon’s application for the ‘.amazon’ TLD should be moved from the ‘will not proceed’ designation, paving the way for future delegation of a string that has been in limbo for five years. Read more

Enforcement and Litigation

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9 Dec 2020

Double examination of trademark applications: National Trademark Office develops worrying new practice

A new practice initiated by Colombia’s National Trademark Office is causing concern in the trademark community, as second-instance decisions - which, according to the law, cannot be subject to further legal remedies - are no longer the final decisions in the administrative process. Read more

15 Sep 2020

Limitation of product description in trademark registration following non-use cancellation action

Colombia’s Trademark Office has recently clarified the interpretation of Article 165 of Andean Community Decision 486 concerning the coverage of a trademark registration following a cancellation action on the ground of non-use. Read more

3 Sep 2020

Novartis obtains cancellation of GSK’s trademark on ground of non-use

In a victory for multinational pharmaceutical company Novartis AG, the Colombian Trademark Office has ordered the cancellation of a trademark owned by GlaxoSmithKline, finding that it had not been used in the relevant class. Read more

10 Aug 2020

Trademark damages: exploring the ever-evolving global dichotomy between civil and common law

Considering the approach to damages in the United States and Colombia, civil and common law systems appear to be moving together, rather than apart, meaning that rights holders can expect more multi-faceted, holistic decisions, which attempt to right the wrong done. Read more


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18 Feb 2020

WIPO director general elections: Colombian nominee Marco M Alemán exclusive interview

We speak to Colombia's candidate for the WIPO director general position, Marco M Alemán, who explains how his expertise and intimate understanding of WIPO’s inherently multilateral ethos make him the ideal candidate for the job. Read more

25 Jun 2019

Amazon TLD back in limbo as governments rail against e-commerce giant and ICANN

Amazon’s application for the ‘.amazon’ TLD is back on hold after the Colombian government lodged a request for ICANN to reconsider its decision to proceed with the applications. Read more

24 Jul 2018

“Don’t panic” – new entrants to Madrid Protocol give mixed feedback on their experience since accession

​​​​​​​Law firm practitioners in jurisdictions that have adopted the Madrid Protocol in recent years have shared their experience in an exclusive survey. While some praised the system, other were scathing about its impact.

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2 Aug 2012

New Procedural Administrative Code should benefit trademark owners

Colombia has recently issued a new Procedural Administrative Code, which introduces significant changes to the procedural stages that are relevant to trademark prosecution in the country. Among other things, the deadline to file appeals against administrative decisions, such as those issued by the Colombian Patent and Trademark Office, has been extended.

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IP Offices

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8 Jul 2020

Defending against bad-faith applications in the Andean region

Protecting brands against parasitic trademarks can raise numerous challenges in Bolivia, Colombia, Ecuador and Peru – but there are ways to overcome them. Read more

10 Jun 2020

Impact of covid-19 pandemic on IP practice in Colombia

While the Patent and Trademark Office of Colombia reopened on 1 April 2020 following a short closure, the situation is very different for the judicial system. Read more

1 Nov 2018

New option available to reduce time between filing and publication of trademark applications

A new option is available in Colombia to reduce the prosecution time of trademark applications. In certain circumstances, it is now possible to skip the formal examination of the products/services covered by the application prior to its publication. Read more

27 Jul 2016

The new Virtual Office of Industrial Property

The Colombian Patent and Trademark Office have implemented a new modern and innovative platform for the online filing and management of distinctive signs, patents and certifications of industrial property.

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8 Nov 2013

'.co' registry releases European IDNs

.CO Internet SAS, the registry managing the ccTLD for Colombia, has announced the launch of European IDNs in the ‘.co’ domain name space. The launch includes the special characters used by the Russian, German, French, Portuguese, Polish, Latvian, Lithuanian and Hungarian languages.

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10 Jul 2013

1,100 two-character '.co' domain names for sale

The registry managing ‘.co’, the ccTLD for Colombia, has announced the listing of its two-character ‘.co’ domain name portfolio for purchase with the registrar GoDaddy. The aim of listing these domain names seems to be two-fold: raising the profile of ‘.co’ domain name registrations while, at the same time, encouraging small to medium-size businesses to acquire a short and "highly brandable” domain name.

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25 Feb 2013

'.co' still going strong

.CO Internet SAS, the registry managing ‘.co’, the ccTLD for Colombia, has revealed impressive statistics for the year 2012. The number of ‘.co’ domain names increased by nearly 24.4% from 2011 to 2012 - a significant growth rate, especially in view of the overall TLD growth rate of 12% and ccTLD growth rate of 20.7%.

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18 Oct 2010

Disputes involving '.co' domain names on the rise

There has been an increasing number of disputes arising from the registration of domain names under the ccTLD '.co'. Less than two months after the liberalisation of the '.co' extension, half a million domain names had already been registered. Most of the complaints are a direct consequence of the perception that the opening of the '.co' extension represented an opportunity to make easy and fast money.

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Portfolio Management

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9 Mar 2020

Trademark representing geographical landmark refused registration

The National Trademark Office of Colombia has refused to register a mark consisting of the name and graphical representation of a Colombian geographical landmark in Classes 35, 36, 39 and 41 on the ground of descriptiveness. Read more

21 Mar 2018

Trademark Office clarifies when applications may be modified – what applicants need to know

The Colombian Trademark Office has published an article clarifying when and to what extent it will be possible to amend a trademark application.

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27 Oct 2017

The power behind notoriety

The CTO recently denied registration of the trademark MONSIEUR PERRUNÉ for confusing similarity to MONSIEUR PERINÉ. Although the latter was not a registered mark, the CTO found that, due to its notoriety, the MONSIEUR PERRUNÉ mark would diminish its distinctive force and commercial value.

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1 Jun 2017

Ancient ‘Jaguar Man’ design protected by National Trademark Office

AESCO EXPRES INTERNACIONAL SAS filed a trademark application for AESCO COLOMBIA and design covering services in international Class 45. The design included the figure of the ‘Jaguar Man’, which is a pre-Colombian symbol of the ancestral belief that all earth species were human beings with different relationships to the cosmos.

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Trademark law

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9 Jul 2018

easyGroup versus EasyFly: not an 'easy' case

easyGroup, which is currently engaged in litigation against Colombian airline EasyFly, has failed to comply with an injunction in trademark infringement proceedings initiated by EasyFly.

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30 Mar 2017

Krispy Kreme scores sweet victory in nullity action

In a nullity action filed by the owners of the word mark KROSPY against the figurative mark KRISPY KREME, the Council of State has found that there were no visual, phonetic or conceptual similarities between the marks and that, therefore, the registration for KRISPY KREME had been duly granted. This case demonstrates the speediness and usefulness of such proceedings since the applicable legislation was modified in 2012.

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2 Mar 2017

Trademark Office registers colour orange for bakery products

The Trademark Office has registered the colour orange for cakes, biscuits and pastries in the name of Productos Ramo SA, finding that the colour was sufficiently distinctive to allow consumers to associate it with a specific commercial origin. Although Andean legislation establishes that only a “colour delimited by a shape” can be registered as a trademark, the decision shows that the office has become more and more flexible with regard to the shape provided with the application.

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26 Jul 2016

Colombian Trademark Office breaks new ground for non-traditional trademarks

The Colombian Trademark Office has granted the first-ever tactile trademark registration for the surface of the Old Parr bottle to identify “alcoholic beverages (except beers)”.

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