Trademark applications from China are on downward trend around the world

Political factors likely responsible for change in filing patterns

Trademark applications from China are on downward trend around the world
Superbuy and WeGoBuy need to be on counterfeit enforcement radars
16 Oct 2021

Superbuy and WeGoBuy need to be on counterfeit enforcement radars

Two of the biggest Chinese shipping agents appear to be helping to make buying counterfeits more convenient and therefore worsening the battle against fakes, argues our Saturday opinion.

2021 INTA Annual Meeting capsule keynotes; fountain pen trademark drama; Disney+ to expand into Asia – news digest
15 Oct 2021

2021 INTA Annual Meeting capsule keynotes; fountain pen trademark drama; Disney+ to expand into Asia – news digest

In our latest round-up, we look at Montenegro expanding its TMclass participation, KIPO seeing a significant increase in covid marks, and much more.


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14 Oct 2021

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

5 Oct 2021

Two crocodiles before the Supreme People’s Court

The Supreme People's Court has made a full review of some of the main aspects of this long-running dispute between Lacoste and Cartelo, shedding light on key issues related to the assessment of similarity. Read more

29 Sep 2021

China endorses good-faith commitment when applying for well-known status

In continuation of China’s fight against bad-faith applications, applicants and their trademark agents are now required to sign a commitment of good faith when applying for well-known trademark status. Read more

28 Sep 2021

Disney sues over Marvel superhero rights; Reebok and Jelly Belly partnership; INTA and Wanhuida sponsorship – news digest

In our latest round-up, we look at a new study painting a worrying picture of lawyer wellbeing, PepsiCo introducing top brands to SodaStream, and much more. Read more


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14 Sep 2021

USPTO trademarks on sale as NFTs; thousands of duplicate filings in China; Australia joins DesignView – news digest

In our latest round-up, we look at Nordstrom trimming its private portfolio to strengthen brands, Firefly becoming the North America licensing agency for Pan Am, and much more. Read more

14 Sep 2021

New measures for e-commerce supervision come into force

The Measures for the Supervision and Administration of Online Transactions have recently come into effect in China, strengthening the pressure against operators of infringing online stores. Read more

6 Sep 2021

Online marketplaces in China that should be on counterfeit enforcement radars

In the latest instalment in our regular series on the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to arguably the world’s main focal point for fake goods: China. Read more

2 Sep 2021

China moves to increase pressure on e-commerce platforms, threatening to revoke business licences for IP violations

China’s SAMR has announced its intention to amend the country’s E-commerce Law, threatening to revoke the licences of platforms that fail to take proper action against counterfeiters. Read more

Brand management

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24 Sep 2021 leverages relationship with LVMH to boost its own reputation

All the brand’s touchpoints are covered, giving the e-commerce giant a leg up in a competitive market. Read more

24 Sep 2021

Amazon bans hundreds of Chinese brands; record-breaking year at UKIPO; Netflix acquires Roald Dahl rights – news digest

In our latest round-up, we look at Japanese companies urged to prepare for litigation in China, the UKIPO rejecting attempts to register footballer names, and much more. Read more

20 Sep 2021

Brand activity propels Korea up innovation rankings as China edges nearer to top 10

WIPO has published its 2021 Global Innovation Index, with brand-related activity propelling Korea into the top five of its innovation rankings for the first time. Read more

19 Aug 2021

China’s trademark levels are back on the rise after a relatively slow 2019

The Long Read: WTR’s annual Asia-Pacific deep dive is here, revealing 2020’s top corporate and law firm filers, major trends and everything in between. Read more

Enforcement and Litigation

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17 Sep 2021

Applications to register names of Chinese Olympic champions rejected ex officio

The Chinese Olympic Committee recently publicly reprimanded trademark squatters for attempting to register the personal names of Chinese Olympic champions. Spurred by the committee’s comments, the CNIPA rejected ex officio a large number of trademark applications for the names of Chinese athletes. Read more

7 Sep 2021

Stihl successfully invalidates infringer’s colour combination mark

Andreas Stihl, which owns a trademark for an ‘orange and grey’ colour combination for “chainsaws”, has obtained the invalidation of a trademark consisting of the colours orange, milk white and black for goods in Class 7. Read more

2 Sep 2021

CNIPA issues draft standards for determining illegal trademark conduct

The China National Intellectual Property Administration has issued draft standards for determining general trademark violations, with the aim of strengthening the administration of trademark use and unifying enforcement standards. Read more

28 Jul 2021

From Tokyo to Brisbane: inside the ever-evolving Olympic brand protection strategy

Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle. Read more


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17 Sep 2021

Why 2021 could be the year China’s trademark volume starts to decline

A decade of explosive growth has greatly altered the country’s IP and brand ecosystems, but preliminary numbers indicate negative growth is a very real possibility this year. Read more

4 Aug 2021

China’s trademark year to date: a deep dive into the H1 2021 numbers as CNIPA looks to the future

Last week CNIPA posted a policy interpretation document for various national bodies to provide implementation guidance around its notice on promoting and regulating the operation of IP rights.  Read more

16 Jul 2021

Gmail offers authenticated brand logos; UKIPO launches bulk renewal service; L’Occitane wins in China – news digest

In our latest round-up, we look at INTA opening registrations for its Annual Meeting, Clarivate integrating its trademark solutions, Honduras joining TMclass, and much more. Read more

15 Jul 2021

“Nothing has changed” – concern over stalled efforts to close counterfeit factories in China

Despite reports of increased police raids of factories producing counterfeit goods in China, experts on the ground have told WTR that there is little sign of a recent rise in legal enforcement. Read more

Law Firms

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8 Jan 2021

LVMH completes Tiffany acquisition; AWS blow for Amazon; new USPTO deputy trademarks commissioner – news digest

In our latest round-up, we look at E & J Gallo Winery acquiring over 30 brands from Constellation, Taste Beauty being picked up by Centric Brands,  IPEC's new annual IP report, and much more. Read more

5 Jan 2021

Lego infringement sentences upheld; The Mandalorian tops piracy list; counterfeit face masks seized – news digest

In our latest round-up, we look at a new technology aiming to combat fake whisky, Novagraaf acquiring Thomsen Trampedach, how 2020 was a good year for purchasing well-known retail brands, and much more. Read more

24 Dec 2020

Trademarks during covid: exclusive insights from law firm experts in China and Japan

WTR presents insights on how the events of 2020 shaped the trademark practice of Hu Gang in China, and Tomoe Takahashi and Mikako Tsukada in Japan. Read more

11 Dec 2020

Chinese IP agency fined for fraud; USPTO appoints new policy chief; Brainbase CEO lauded – news digest

In our latest round-up, we look at Authentic Brands Group acquiring a stake in an event producer, authorities seizing a shipment of counterfeit 3M surgical masks, brands being urged to ‘inspire’, and much more. Read more

IP Offices

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21 Jun 2021

Register Tracker: Asia

China dominates this landscape with local brand owners active at home and in neighbouring countries. Read more

1 Jun 2021

Chia cryptocurrency trademark spat; BTS and McDonald’s collaborate; Gap and Walmart team up – news digest

In our latest round-up, we look at a report revealing that most consumers have "little faith" in brands, the China National IP Administration finding that Chinese firms have submitted "irregular" IP applications, and much more. Read more

20 May 2021

Fraud concern as hundreds of applicant passport numbers discoverable online, including TMview

A fraud expert has voiced concern at passport numbers of trademark applicants being published by IP offices around the world, all of which are discoverable on the EUIPO’s TMview search platform. Read more

19 May 2021

TMview takes giant step forward as 32 million Chinese trademarks added to free database

The EUIPO and the China National IP Administration have today announced the availability of Chinese trademark data in TMview. Read more


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11 May 2021

Update on the legislation and case law relating to online infringement in China

After six years of preparation, the E-commerce Law entered into force in January 2019. The new law provides, among other things, an important enforcement tool – the ‘notice and takedown’ system, which was introduced in the Civil Code and entered into effect on 1 January 2021. Read more

26 Mar 2021

Alibaba releases 2020 IP protection statistics as engagement with anti-counterfeiting alliance grows

Alibaba has released statistics from its 2020 IP Rights Protection Report, revealing that 96% of suspected infringing listings were proactively detected and removed after posting, before a sale could be made. Read more

10 Mar 2021

Brand enforcement is “an art, not a science” – exclusive interview with Marriott’s Elisabeth Escobar

In a candid conversation with Elisabeth Escobar, WTR hears how the hotel company has weathered the storm faced by the hotel sector in the pandemic. Read more

4 Nov 2020

Programme and first speakers revealed for Brand Strategy China 2020

Brand Strategy China will provide attendees with a series of talks delivering actionable takeaways for professionals tasked with protecting the integrity and maximising the value of their brands across Greater China. Read more

Portfolio Management

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29 Jul 2021


Different legal provisions have different requirements for the extent of use to establish unregistered trademarks. Read more

26 Jul 2021

Trademark Office backs Xiaomi in opposition against copycat MI logo

This case was recently selected as one of the Chinese Trademark Office’s “Exemplary Trademark Opposition and Adjudication Cases of 2020”. Read more

15 Jul 2021

Trademark prosecution in China: statistics and trends analysed

Statistics recently released by the CNIPA signal a downward trend in terms of the approval rate. In contrast, securing the cancellation or invalidation of a registered trademark has become increasingly easy in China. Read more

8 Jul 2021

New CNIPA and SAMR guiding opinions signal better protection for GIs

The China National Intellectual Property Administration and the State Administration for Market Regulation have published guiding opinions on further strengthening the protection of geographical indications, which came into effect on 21 May 2021. Read more

Trademark law

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30 Jun 2021

The Chinese IP protection landscape looks bright – but more still needs to be done

Leading trademark practitioners discuss how the Chinese IP regime is improving for brand owners and, crucially, what the key areas of focus should be next. Read more

11 May 2021

Procedures and strategies for anti-counterfeiting: China

Customs protection is one of the important ways to protect intellectual property. The premise of such protection is simple: a trademark is registered and the owner of that mark applies to the General Administration of Customs for a record. Read more

27 Apr 2021

The Rolling Stones and New Balance feature in Asia-Pacific Legal Updates you may have missed

Each quarter we will be running a series of pieces presenting recent Legal Updates that you may have missed. For this instalment we turn our attention to the Asia-Pacific region. Read more

21 Apr 2021

What the EU-China GI agreement means for rights holders

In this guest post, Susan Fan, senior trademark agent in the Rouse Shanghai office, reflects on the impact of the latest EU-China agreement on GIs and presents insight into local and international protection strategies. Read more