China

Agencies and individuals to be targeted in proposed China crackdown on malicious applications

The CNIPA has revealed plans to curb malicious trademark applications, with both individuals and trademark agencies that file such applications in its sights. The plans have been characterised as “undoubtedly good news for trademark owners" by a leading legal expert in the country.

Agencies and individuals to be targeted in proposed China crackdown on malicious applications
14 Feb 2019

How Starbucks is protecting its brand in China – exclusive interview

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy.

11 Feb 2019

The evolution of Airbnb’s trademark strategy, and what it means for law firm collaborations

Alica Del Valle, lead counsel for IP, marketing, PR and content at Airbnb, expands on the Silicon Valley company’s fast-changing trademark strategy, what it demands from law firm partners and the creation and protection of its Chinese brand, Aibiying.

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14 Feb 2019

Beijing High Court opens the way for the registration of position marks

In a victory for the French high-end footwear brand, the Beijing High Court has held that Christian Louboutin’s red sole trademark is not a three-dimensional mark, but rather a single-colour trademark designated for use in a specific position. Read more

8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry. Read more

6 Feb 2019

Winning compensation through compulsory enforcement in China

A court victory, while welcome, is often just the start of the battle against infringers, with compensation hard to recover. However, there are tools available to rights holders seeking to enforce judgments. Read more

5 Feb 2019

Comcast wins trademark dispute based on trade name and copyright

In a decision that will be welcomed by foreign brand owners, the Beijing IP Court has held that a foreign brand can establish visibility among the relevant public in China through media coverage, even without direct business activity in the country. Read more

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Anti-counterfeiting

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21 Jan 2019

“A never-ending war”: top influencer on what brands should know about fakes in China

In an exclusive interview, the video creator behind the YouTube channel ‘C3 TheCollywoodLife’ explains why he started filming counterfeit goods in Chinese shopping centres. Read more

14 Jan 2019

Gateway to fakes? Reps4You marketplace revealed as new threat to fashion brands

A major new online marketplace selling counterfeit goods launched last week, with some claiming the Reps4You platform could be a “good gateway” for users to buy fake goods for the first time. Read more

7 Dec 2018

Nine takeaways from Brand Strategy China

This week, WTR hosted the third annual Brand Strategy China in Shanghai, and we present best practice takeaways from the attending senior brand protection experts from the corporate and legal worlds. Read more

29 Nov 2018

European Union and United States announce record-breaking counterfeits crackdown; do domain seizures actually train infringers?

This week, both Europol and ICE reported record-breaking numbers in regard to takedowns of domain names selling counterfeit products. One expert tells us that infringers have found an easy solution to this temporary obstacle. Read more

Brand management

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25 Jan 2019

Toy industry shows positive brand growth as companies adapt to reach untapped markets

The toy industry has weathered shifts in the market better than traditional retailers, with brands expanding globally and entering the entertainment space. Read more

22 Jan 2019

Amazon named most valuable brand in the world, as streaming giants Netflix and iQiyi see massive growth

Amazon has solidified its position as the world’s most valuable brand in the latest Brand Finance Global 500 report, with Microsoft and Huawei seeing significant year-on-year growth. Read more

14 Jan 2019

Amazon and Toyota CEOs top male-dominated brand ambassador ranking

New study ranks corporate CEOs as brand ambassadors, with Amazon’s Jeff Bezos topping the list. The research highlights the gender disparity that exists at the higher echelons of company management. Read more

31 Dec 2018

Practical tips for battling bad-faith filers in China

Bad-faith filings are a major challenge in China; however, there are a number of tools available until further trademark regulation comes into force.  Read more

Enforcement and litigation

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14 Feb 2019

Beijing High Court opens the way for the registration of position marks

In a victory for the French high-end footwear brand, the Beijing High Court has held that Christian Louboutin’s red sole trademark is not a three-dimensional mark, but rather a single-colour trademark designated for use in a specific position. Read more

6 Feb 2019

Winning compensation through compulsory enforcement in China

A court victory, while welcome, is often just the start of the battle against infringers, with compensation hard to recover. However, there are tools available to rights holders seeking to enforce judgments. Read more

5 Feb 2019

Comcast wins trademark dispute based on trade name and copyright

In a decision that will be welcomed by foreign brand owners, the Beijing IP Court has held that a foreign brand can establish visibility among the relevant public in China through media coverage, even without direct business activity in the country. Read more

25 Jan 2019

Litigation procedures and strategies: China

China has a triple track trademark protection system. Trademark administrative litigation can be brought to challenge the validity or registrability of trademarks, while civil and criminal actions are available against trademark infringement. Read more

Goverment/policy

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27 Nov 2018

Hugo Boss accused of bullying, Mexico IPO enters logo debate and fake shopping apps discovered: news round-up

In our latest round-up, we look at a brand owner claiming the IPO “made a mistake” in granting their mark, an Indian shopping site launching a new anti-counterfeiting programme, and much more. Read more

26 Nov 2018

Dolce & Gabbana backlash in China: a reputational, financial and political perfect storm

We take a deep-dive into the brand backlash against Dolce & Gabbana in China, after an advertising campaign was deemed racist and insensitive. Read more

6 Nov 2018

US Navy donates trademark licensing money, Lego prevails, and Pinduoduo attracts brands: news round-up

In our latest round-up, we look at a fashion designer ‘naming and shaming’ buyers of counterfeits, Japan banning trademark registrations for era names, Georgia celebrating its 100,000th trademark application, and much more. Read more

26 Oct 2018

Nepal drafting new IP law, Burberry settles Target dispute, and China working to eradicate trademark hoarding: news round-up

In our latest round-up, we look at a video game legend recalling a controversial trademark dispute from the 1990s, a poll about the perception of plain packaging, a Brexit update, and much more. Read more

Law firms

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23 Jan 2019

You get what you pay for? Variances in law firm hourly rates revealed

New research has revealed the variance in the hourly rates charged by law firm practitioners for trademark-related work in key jurisdictions, with the hourly rate for a partner ranging from $30 to $880. Read more

31 Aug 2018

Fake Warren Buffett fools thousands, Monsta mashes Monster, and Starbucks and Sardarbuksh dispute brews: news round-up

In our latest round-up, we look at a Canadian coalition urging that cigar companies be exempt from proposed plain packaging regulations, the Chinese government promising stricter IP protections, and much more. Read more

28 Aug 2018

Registrations double in Cayman Islands, Peppa Pig victory in China, and Aldi most trusted brand in Australia: news round-up

In our latest round-up, we look at China and Indonesia giving up the plain packaging fight, a Colin Kaepernick trademark application generating media buzz, why US colleges have been accused of trademark bullying, and much more. Read more

3 Aug 2018

Defunct NFL franchise trademarks, counterfeiters target Kickstarter and Pinduoduo investigated: news round-up

In our latest round-up, we look at how tomato DNA is being used to combat dangerous counterfeits, the Vega+ games console losing branding rights, and much more. Read more

IP offices

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18 Jan 2019

Domestic trademark filings propel growth in Iran, although international demand stutters

Iran's trademark activity has been spurred on by residential filings, with international companies keeping a distance, according to our exclusive data analysis.  Read more

4 Jan 2019

Trolls on the rise, Brexit disruption and China’s domination: data trends of 2018

Having just rung in the new year, it is the perfect time to look at the trends which have characterised the trademark landscape in 2018, and discuss what is to come in 2019. Read more

30 Nov 2018

China launches new online trademark system; expert calls for focus on examination quality

China’s National Intellectual Property Administration has launched its new online trademark services system, with one local expert telling WTR that the next task should be “to retain – or arguably regain – the quality of examination”. Read more

28 Nov 2018

Regulations clarify role of new agencies following China's IP institutional reform

China’s State Commission Office for Public Sector Reform has released two regulations which clarify the role and functions of the agencies created by the country’s recent institutional reform. Read more

Online

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12 Oct 2018

China's Supreme People's Court releases regulations on Internet Courts – key points highlighted

China's Supreme People's Court has promulgated regulations clarifying the jurisdiction of the Beijing, Guangzhou and Hangzhou Internet Courts, as well as various procedural matters pertinent to the adjudication of cases by these courts. Read more

12 Oct 2018

Coca-Cola dispute sparks censorship debate, Alfred Dunhill scores big in China, and Belt and Road IP cooperation: news round-up

In our latest round-up, we look at how brands should share bad news, why Chinese companies have been accused of “poor branding”, Silk Road member states strengthening IP cooperation, and more. Read more

11 Oct 2018

E-commerce law aims to end the tug of war over online liability, but risks remain

With the E-commerce Law soon to take effect in China, brand owners take stock of the significant effect on online enforcement efforts. Read more

26 Sep 2018

 “People are pushing back against copycats” – lessons from the Chinese licensing front line

The CEO of Alfilo Brands sits down with WTR to reveal the strategies being employed by major cultural institutions, such as museums and art galleries, as they seek to tap into China’s vast consumer market. Read more

Portfolio management

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25 Jan 2019

Toy industry shows positive brand growth as companies adapt to reach untapped markets

The toy industry has weathered shifts in the market better than traditional retailers, with brands expanding globally and entering the entertainment space. Read more

16 Nov 2018

Stellar speaker line-up revealed for Brand Strategy China 2018

WTR is pleased to unveil the speaking faculty for the third annual Brand Strategy China event, taking place in Shanghai on 3 December. Among the confirmed speakers on our high-level roster are senior industry leaders from Canon, Mattel, Sanofi, Starbucks, Treasury Wine Estates and Western Digital.  Read more

31 Oct 2018

Meitu afforded well-known trademark protection despite registering loss in association with core mark

China’s Supreme People’s Court has confirmed that the core mark of technology company Meitu should be recognised as well known. The case shows that the nature of the relevant industry may affect the determination of whether a mark is well known. Read more

19 Oct 2018

China establishes first 'trademark protection office' to assist brands as they go global

A ‘trademark protection office’ has been established in Shanghai to provide local brands with legal support and international know-how – a notable development in the Chinese government's drive to take local brands onto the global stage. Read more

Trademark law

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25 Jan 2019

Litigation procedures and strategies: China

China has a triple track trademark protection system. Trademark administrative litigation can be brought to challenge the validity or registrability of trademarks, while civil and criminal actions are available against trademark infringement. Read more

7 Jan 2019

Protecting and enforcing design rights: China

In China, a design can generally be protected under copyright, trademark or patent law. Copyright mainly protects a design in the artistic sense, while trademarks focus on the distinctiveness of a design. For an industrial design, only patent law is applicable. Read more

13 Dec 2018

“Sometimes you need a firm that will shoot from the hip”: insights from 7-Eleven’s Allison McDade

In an exclusive interview, Allison McDade shared her approach to tackling imitation convenience stores in Asia and explained the challenges stemming from the company’s expansion. Read more

4 Dec 2018

China drives global trademark registrations to new heights; challenges persist for brands

Newly released statistics from WIPO have revealed that 2017 was a record-breaking year in terms of trademark applications, spurred by massive growth in China – which is set to break the 8 million application barrier. Read more

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