Region: Brazil

Brazilian presidential election: what a Bolsanaro or Lula win means for trademark owners

How the result of the Brazilian presidential election could have a significant impact on the brand protection ecosystem in Brazil.

27 September 2022

Mercado Libre teams up with Tommy Hilfiger in first-ever joint action against counterfeit sellers

Mercado Libre has hit the next stage in its anti-counterfeiting mission by teaming up with Tommy Hilfiger to file a joint legal action.

12 August 2022

Register Tracker South America: January-April 2022

Featured in Prosecution

Registration rates have fallen at most major Latin America registries this year, but despite volatile application levels, companies in the region continue to eye overseas protection.

21 June 2022

“Gaining positive momentum”: WIPO’s hope for Madrid expansion in Latin America after Chile accession

Following the recent announcement of Chile acceding to the Madrid Protocol, a WIPO representative has spoken to WTR about the organisation’s hopes for the future in the region.

22 April 2022

Brazil: new National Plan to Combat Piracy is encouraging news for rights holders

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2022

Brazil has no specific statute dealing exclusively with online IP infringement, but the legal framework – including the Internet Law – provides an enforcement system against online counterfeiting activities.

15 April 2022

Brazil IP office ups diversity efforts with new report

The National Institute of Industrial Property has released a new report outlining future steps to improve diversity, equity and inclusion in the Brazilian IP system.

13 April 2022

Register Tracker South America: September-December 2021

Featured in Prosecution

The latest WTR register tracker examines filing trends in Argentina, Brazil, Colombia and Mexico between September and December 2021.

21 February 2022


Featured in Trademark Litigation: A Global Guide 2022

Brazil is a signatory to the Paris Convention for the Protection of Industrial Property.

20 December 2021

Register Tracker South America: May-August 2021

Featured in Prosecution

Latin American brand owners post strong foreign filing levels during mid-year period

03 November 2021

Brazil is an important market for global brand owners, and the data is telling of this

The country has the largest trademark register in South America, and in 2019 it took a major step to improving its IP infrastructure through its accession to the Madrid Protocol

27 August 2021

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