Region: Brazil

Featured in Trademark Litigation: A Global Guide 2022

Brazil is a signatory to the Paris Convention for the Protection of Industrial Property.

20 December 2021

Latin American brand owners post strong foreign filing levels during mid-year period

03 November 2021

The country has the largest trademark register in South America, and in 2019 it took a major step to improving its IP infrastructure through its accession to the Madrid Protocol

27 August 2021

In the first of a new regular series on WTR, we speak with leading law firms to identify the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts. We begin today in Brazil.

05 August 2021

Featured in World Trademark Review Yearbook: A global guide for practitioners 2021/2022

As a general rule, the Industrial Property Law states that ownership of a mark is acquired through a granted registration, following which the rights holder has the right to exclusive use of the trademark throughout the national territory.

29 July 2021

In this dispute between pharmaceutical companies Takeda and Cimed, the Brazilian Superior Court of Justice held that prefixes referring to the active ingredients of medicines cannot be appropriated as trademarks.

22 June 2021

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2021

The growth of the Brazilian market and economy is paralleled by the increase in counterfeiting activities.

11 May 2021

In our latest round-up, we look at Brainbase expanding its customer base, a new report that finds consumers trust tightly spaced logos, the Brazilian trademark office opening a public consultation, and much more.

16 April 2021

Featured in Trademark Litigation: A Global Guide 2021

Brazil is a signatory to the Paris Convention for the Protection of Industrial Property.

08 January 2021

Renown is a powerful tool for trademark practitioners, but when seeking to establish and utilise it in Central and South America, local nuance is all important.

04 January 2021