United States tumbles down Brand Finance Soft Power Index due to covid-19 response

In a star-studded launch event, Brand Finance held a virtual conference with speakers including Hilary Rodham Clinton, Carl Bildt, and David Miliband.

United States tumbles down Brand Finance Soft Power Index due to covid-19 response
Taylor Swift takes on Evermore Park; Pakistan joins Madrid System; LVMH buys Jay-Z brand – news digest
26 Feb 2021

Taylor Swift takes on Evermore Park; Pakistan joins Madrid System; LVMH buys Jay-Z brand – news digest

In our latest round-up, we look at Danone expanding its brand portfolio, USPTO seeking public feedback on the Trademark Modernisation Act, and much more.

New Zealand far-right group’s use of certification mark demonstrates importance of politically minded enforcement
25 Feb 2021

New Zealand far-right group’s use of certification mark demonstrates importance of politically minded enforcement

WTR spoke to brand experts on what recourse Buy New Zealand Made has available, as well as when entering the political fray is necessary to protect a mark’s reputation.


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25 Feb 2021

New Balance wins landmark legal battle in fight against copycat

New Balance has won a major legal battle against one of China’s most prolific copycats, New Barlun, with a Shanghai court awarding New Balance damages of Rmb25 million - the largest amount that the company has ever received in China. Read more

25 Feb 2021

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

24 Feb 2021

New regulations set to alter enterprise name registration in China

China has amended its Regulations on the Administration of Enterprise Name Registration, which will come into effect on 1 March 2021. The updated regulations offer several provisions that rights holders can use to prevent businesses piggybacking on their reputation. Read more


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16 Feb 2021

Higher damages and criminalisation: changes to IP protection in China signalled by Xi Jinping

In a recently published article, Xi Jinping, president of China, has made clear the country’s intention to continue strengthening IP protection for brand owners. Read more

11 Feb 2021

Kazakh Customs introduces online customs watch applications

Amendments to the Kazakh customs legislation have entered into force, introducing an online application system that is expected to significantly reduce the average timeframe for preparing and filing a customs watch application. Read more

8 Feb 2021

The China trademark cases you need to know about

Wanhuida Intellectual Property partners Huang Hui and Paul Ranjard outline a number of important decisions addressing trademark refusal, oppositions and invalidations on relative grounds handed down in 2020. Read more

18 Jan 2021

The notorious markets you need to have on your policing radar

The latest USTR list provides crucial intelligence for rights holders, with eight new physical markets added. Read more

Brand management

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9 Feb 2021

Myanmar coup trademark impact; Under Armour drops NFL licensing deal; Boohoo buys Burton – news digest

In our latest round-up, we look at a joint EPO-EUIPO report showing the benefits of owning IP rights (especially if you are an SME), L Catterton gaining the upper hand in the bidding war for Birkenstock, and much more. Read more

2 Feb 2021

Asos buys Topshop and Miss Selfridge brands; Covishield injunction rejected; ICANN new breach notice – news digest

In our latest round-up, we look at Philip Morris International and the US Department of Homeland Security collaborating, Playboy in talks to acquire Lovers, the battle for Birkenstock heating up, and much more. Read more

26 Jan 2021

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year. Read more

26 Jan 2021

WeChat nudges past Ferrari to top brand strength rankings

WeChat has been named the world’s strongest brand in new research from Brand Finance, with Ferrari dropping to second place and Sber moving up to third. Read more

Enforcement and Litigation

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23 Feb 2021

NOTHING BUT strong evidence of confusion will suffice in a New Zealand spill-over reputation case

This decision of the assistant commissioner demonstrates both the strengths and pitfalls of New Zealand’s unique ‘reverse onus’ opposition ground. Read more

19 Feb 2021

“A regressive step” – outcry at new Indian government bill to abolish IP Appellate Board

The lower house of Indian Parliament has introduced a "surprise" bill that proposes to abolish India’s IP Appellate Board, a move that could have a profound impact for domestic and international trademark owners. Read more

18 Feb 2021

CNIPA issues first batch of guiding cases

The release of the guiding cases has been hailed as a signal that precedents are carrying increasing weight in judicial and quasi-judicial practice in China. Read more

8 Feb 2021

Revocations and damages: the 2020 China decisions shaping trademark practice

Continuing our two-part overview of key decisions in China in 2020, we explore decisions on revocations for non-use and those illustrating the raising level of financial compensation awarded by the courts. Read more


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23 Feb 2021

USPTO users targeted in massive fraud and money laundering case in Pakistan

US trademark applicants appear to be victims of what has been described as “the biggest money laundering case in the history of Pakistan”, involving low-cost trademark filing platforms that allegedly sent fake USPTO certificates to clients. Read more

28 Jan 2021

From IP beneficiary to trendsetter: Cambodia records first GI through WIPO Geneva Act

Kampot Pepper is the first geographical indication to be recorded through the Geneva Act of WIPO’s Lisbon System. Experts argue that the move marks Cambodia’s transition to IP innovator. Read more

26 Jan 2021

Moving in the right direction: Myanmar’s soft opening of new IP office on course for success

Despite concerns over clarity of trademark systems, filings are progressing well. The opening should bring Myanmar’s IP landscape up to speed with its neighbours. Read more

25 Jan 2021

Strengthened IP protection in China: key amendments highlighted

Recent amendments to the Patent Law, Copyright Law and Criminal Law demonstrate the state’s commitment to strengthening IP protection in China, and to adapting to the advancements of society and technology. Read more

Law Firms

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8 Jan 2021

LVMH completes Tiffany acquisition; AWS blow for Amazon; new USPTO deputy trademarks commissioner – news digest

In our latest round-up, we look at E & J Gallo Winery acquiring over 30 brands from Constellation, Taste Beauty being picked up by Centric Brands,  IPEC's new annual IP report, and much more. Read more

5 Jan 2021

Lego infringement sentences upheld; The Mandalorian tops piracy list; counterfeit face masks seized – news digest

In our latest round-up, we look at a new technology aiming to combat fake whisky, Novagraaf acquiring Thomsen Trampedach, how 2020 was a good year for purchasing well-known retail brands, and much more. Read more

24 Dec 2020

Trademarks during covid: exclusive insights from law firm experts in China and Japan

WTR presents insights on how the events of 2020 shaped the trademark practice of Hu Gang in China, and Tomoe Takahashi and Mikako Tsukada in Japan. Read more

14 Dec 2020

Who are the innovators of the trademark industry? Nominate and have your say

WTR is seeking nominations to recognise the innovators in the trademark industry as part of a new project – and it will only take a couple of minutes to do so. Read more

IP Offices

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15 Feb 2021

Revised Trademark Examination Manual: key points highlighted

On 28 January 2021 Thailand’s Department of Intellectual Property unveiled the first draft of the updated Trademark Examination Manual. This update highlights the main points of interest for trademark owners and practitioners. Read more

15 Jan 2021

Notorious Markets List 2020: USTR resists call to include US platforms as Alibaba and Amazon remain

The Office of the US Trade Representative has released the findings of its 2020 Review of Notorious Markets for Counterfeiting and Piracy. Read more

4 Jan 2021

The secret lives of trademark examiners: insights into five IP offices

Hard-working representatives from registries in Canada, France, Singapore, the United Kingdom and the United States reveal what makes them tick and how to guarantee a successful trademark application in their jurisdiction. Read more

4 Jan 2021

Five years on: the current state of non-traditional marks in Japan

Half a decade after the law was changed to allow the registration of non-traditional marks, application numbers have dropped dramatically. A breakdown of the figures and exclusive insight from representatives of the Japan Patent Office provide clues as to the future of such marks in the country. Read more


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30 Dec 2020

Collaboration is key to Western Digital’s online success

Assistant general counsel Suchi Somasekar explains how Western Digital has continued to engage internal and external stakeholders while dealing with “an explosion of online counterfeits” – earning his side the title of WTR’s Technology and Consumer Electronics Team of the Year. Read more

11 Dec 2020

Chinese IP agency fined for fraud; USPTO appoints new policy chief; Brainbase CEO lauded – news digest

In our latest round-up, we look at Authentic Brands Group acquiring a stake in an event producer, authorities seizing a shipment of counterfeit 3M surgical masks, brands being urged to ‘inspire’, and much more. Read more

8 Dec 2020

Moncler acquires Stone Island brand; Amazon counterfeits lawsuit; WIPO trademark growth – news digest

In our latest round-up, we look at Fiji’s new trademark law, new TPAC members, Daily Harvest adding more IP infringement accusations to its Revive lawsuit, and much more. Read more

4 Dec 2020

WIPO new deputy generals; Wish accused of counterfeits problem; Secerna and Xeros team up – news digest

In our latest round-up, we look at Create A Treat securing a licensing deal with Crayola, Ridestore AB acquiring the Dope trademark, China moving towards establishing a fourth IP Court, and much more. Read more

Portfolio Management

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20 Jan 2021

CNIPA clarifies that confusing colours can make a mark infringing

Additional certainty on whether the colour choices for a mark can make it infringing has been issued following a case involving Tommy Hilfiger’s famous flag. Read more

19 Jan 2021

IN v IN BAR: US nutrition company Weider successful in Singapore opposition proceedings

Weider Global Nutrition, the owner of the mark IN and ‘in’-formative marks in Class 32, has prevailed in opposition proceedings against the registration of IN BAR for nutritional supplements in Class 5. Read more

18 Jan 2021

In-N-Out makes mincemeat of Hashtag Burgers

US fast-food restaurant chain In-N-Out Burgers objected to the use of DOWN-N-OUT by Hashtag Burgers in Australia. The decision shows that it is not necessary to have a place of business in the country in order to maintain a passing-off action. Read more

15 Jan 2021

Analysis of the top representatives of Chinese applicants at USPTO reveals strange ebb and flow in workloads

Trademark data shows peculiarities in the mega filers’ activity, particularly within Jonathan Morton’s portfolio. Read more

Trademark law

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15 Jan 2021

How lawyers tackled infringing Michael Jordan Chinese translation marks that were too old to invalidate

GEN Law Firm partner Steve Zhao and associate Pei Lyu reveal the intricacies of the arguments that made them successful in the Shanghai court. Read more

27 Nov 2020

Fighting fraudulent filings is the USPTO’s priority: an ex-examiner’s perspective

A former USPTO examiner suggests that the examining criteria for specimens has now become too stringent and is potentially harming smaller businesses. Read more

10 Nov 2020

Supreme brand sold; Oatly trademark rejected; Panasonic launches anti-counterfeiting campaign – news digest

In our latest round-up, we look at Saturday Night Live riffing on the retirement of brand mascots, the American Retirement Association prevailing in an acronym dispute, and much more. Read more

4 Nov 2020

Programme and first speakers revealed for Brand Strategy China 2020

Brand Strategy China will provide attendees with a series of talks delivering actionable takeaways for professionals tasked with protecting the integrity and maximising the value of their brands across Greater China. Read more

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