Ying Huang

Senior Partner at Unitalen Attorneys at Law
Ranked in China and SARs: China: Domestic
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: prosecution and strategy

Since its establishment in 1994, Unitalen has grown to become one of the largest IP attorney practices in China. Headquartered in Beijing, it has since expanded into 21 Chinese cities and cemented its reputation as a premier choice for high-standard A-to-Z brand protection. The “highly professional and trustworthy” trademark team includes the likes of partner Ying Huang and Ray Lei Zhao. With more than 18 years’ experience in trademark prosecution, Huang has been entrusted with vast brand portfolios from European, South Korean, South Africa and US players. Zhao is loved by his international counterparts for his “friendliness, responsiveness and collegiality” and “a guarantee for good result”. He was tasked by Ferrari to review a refusal mark, which was later approved by the CNIPA thanks to his exceptional legal arguments.

Ying Huang's Profile

Ying Huang has over 18 years’ experience in trademark prosecution, enforcement and litigation, including:

  • searches;
  • trademark applications;
  • review applications;
  • opposition;
  • invalidation;
  • non-use cancellation;
  • trademark assignment negotiation and recordal;
  • trademark licence recordal;
  • maintenance of trademark rights;
  • requests for recognition of well-known trademarks;
  • trademark administrative litigation;
  • trademark infringement complaints before the Administration for Industry and Commerce, exhibition IP offices and e-commerce online platforms;
  • trademark infringement and anti-unfair competition consultancy and litigation;
  • domain name disputes and negotiation;
  • copyright registration and disputes; and
  • transfer recordal.

Since joining Unitalen Attorneys at Law, Ms Huang’s practice has focused on trademark prosecution, administrative and civil litigations, raid actions, domain name disputes, customs recordal and border issues. She leads a team that represents clients ranging from individuals and start-ups to multinational corporations in a variety of industries, including cosmetics, electronics, fashion and clothing, sports, heavy industry, shopping centres and retail services, food and drink, luxury goods, high-technology and internet companies. Clients trust her with important and complicated cases. She has helped clients to successfully acquire well-known trademark status before the Trademark Review and Adjudication Board, the China Trademark Office and various courts. She is adept at devising comprehensive trademark protection strategy, providing consultancy and handling complex cases.

As a senior partner at Unitalen Attorneys at Law, Ms Huang has been invited to lectures, seminars and workshops.

Before joining the firm, Ms Huang was a trademark attorney at CCPIT Patent and Trademark Law Office for six years.

Firm Profile

Since its establishment in 1994, Unitalen Attorneys at Law has assumed its place as China’s pre-eminent full-service IP law firm. Our staff – comprising 650 attorneys, paralegals and law clerks – provides services to clients from our branch offices in the United States, Germany, Japan, Hong Kong, Shanghai, Hangzhou, Wenzhou, Jinjiang, Haikou, Qingdao, Shenzhen, Changsha, Baoding, Chengdu, Zhengzhou, Xi’an, Chongqing, Guangzhou, Changchun, Dalian, Dongguan and Suzhou, centrally coordinated by our Beijing headquarters.

With many years of practice in this field of law, Unitalen has blossomed into one of China’s largest IP law firms, offering the full suite of IP and other technology services, including procuring, licensing and enforcing IP rights and providing guidance to avoid infringement of existing third-party IP rights. Unitalen has extensive experience in the preparation of patent, trademark and copyright applications. This is amply demonstrated by the volume of our activity in these areas: we file more than 5,000 new patent applications and over 10,000 new trademark applications annually with the patent and trademark offices of the State Intellectual Property Office. We also file a significant number of foreign patent applications and trademark registrations every year. We are also active in fields ancillary to intellectual property, such as broadcasting, entertainment and sports law. We vigorously represent the interests of our clients before regulatory and administrative agencies and courts.

Unitalen’s diverse team of attorneys brings its skills and experience to bear on providing the most cost-competitive services available in both the domestic and international spheres. Whether clients require services relating to patent prosecution, opinions, licensing and business transactions, litigation, validity or patent infringement, Unitalen stands uniquely poised to deliver. All of our lawyers have the experience to meet the needs of our clients in a broad spectrum of technologies. We have substantial expertise in computer hardware and software, electronics and electrical circuitry, telecommunications, internet and e-commerce, biotech and pharmaceuticals, chemistry and chemical engineering and process, manufacturing and materials technologies.

We at Unitalen are also proud to offer services that protect and promote our clients’ interests by safeguarding trade secrets and know-how. We do this by devising individually targeted strategies for optimising internal corporate security and human resources management. We have a wealth of experience in technology transfer and non-disclosure and non-compete agreements, which we deploy to maximise the integrity and security of transmission of sensitive information. We further offer our clients counselling regarding trade secrets. Grappling with the thorny issues surrounding the formation and funding of technology enterprises and their relationship with venture capital is a mainstay of our practice.

Our trademark procurement group works with a large and diverse base of clients, for which we carry out trademark protection proceedings through our dedicated trademark attorneys, all of whom have superlative expertise and extensive experience in securing trademark and service mark protection of every type for our clients. Unitalen’s trademark group is also composed of experts in opposing and cancelling trademark registrations by third parties. Not least among the accomplishments of our trademark group’s practitioners is their high level of experience in trademark prosecution and litigation.

Experience in IP litigation, whether in the international or domestic arena, is what puts Unitalen head and shoulders above the crowd. We are also proud to represent a wide range of clients from all over the world in bringing applications for patents, trademarks and copyright to fruition, while consummating formalities for IP licensing.

On behalf of our clients throughout China and the world, we have chalked up an impressive list of litigation successes in disputes over infringement, cybersquatting, counterfeiting, trade secrets, unfair competition and other IP issues. We are adept at representing the unique interests and needs of international businesses litigating before people’s courts, and in coordinating and overseeing international dispute proceedings. We have developed a strong working relationship with a network of foreign counsel in over 100 countries.

We have significant achievements in counselling clients in protecting and exploiting the value of their IP assets and representing clients in transactions to acquire and commercialise IP assets.

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