Xiaohong Li

Partner at ZY Partners
Ranked in China and SARs: China: Domestic
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Silver - Individuals: prosecution and strategy

Bronze - Individuals: enforcement and litigation

“ZY Partners carefully considers options when reviewing matters and we very much appreciate their thoughtful recommendations and strategy advice.” A favourite among tech giants, multinationals and fast-growing enterprises, the dynamic IP boutique excels at tailoring its advice to each service user. The trademark squad is well known for its litigious capability and has unparalleled experience in handling complex IP litigation and technology-related matters in China. Steady and reliable Yanling Zheng, Xiaohong Li and Jingbing Li have showcased a remarkable record of success before the Supreme People’s Court over their respective careers. Brand management maven Zheng has a vast number of portfolios assigned by world famous brands currently under her belt. The “knowledgeable and pragmatic” IP lawyer Xiaohong Li is proficient in Chinese trademark law and unmatched by most of her peers. Further, she is entrusted with high-stakes trademark and copyright litigations in the country. IP disputes are the forte of founder Jingbing Li, who has represented domestic and international entities in IP contentious matters since 1990. A polished and esteemed litigator and familiar with different levels of IP court procedure, he has been in charge of a slew of litigations that have been used and cited as exemplary cases by IP judges and journals.

Xiaohong Li's Profile

Xiaohong Li joined ZY Partners in 2006 after practising commercial law at Beijing B & D Law Firm for two years. She obtained her LLB from Peking University Law School in 2004.

Ms Li is an experienced litigator in the field of IP law. She represents multinational clients in IP enforcement and litigation actions in relation to trademarks, copyrights, unfair competition, domain names and designs. She has expertise in advising on IP enforcement strategy and has in-depth knowledge of court procedures. She also leads a team providing trademark portfolio services to multinational clients in China, including trademark prosecution, opposition, cancellation, enforcement, opinion work, licensing and other work.

Ms Li has helped numerous clients to obtain well-known mark recognition for their brands before the Trademark Office/Trademark Review and Adjudication Board and the courts. Some of the litigation cases that Ms Li has handled have been selected as the Supreme Court’s guiding cases and/or typical cases for the lower courts. She was recognised as one of IP House’s Top 50 China Excellent IP Lawyers in 2019.

Her recent successes include:

  • representing a worldwide leading sportswear brand in a trademark prosecution case before the Supreme Court to overcome lower courts’ decisions and obtain the registration for the client’s athlete brand;
  • defending a famous US animation company in trademark litigations before the Beijing Higher Court relying on the client’s prior merchandising rights in movie titles; 
  • representing a famous US cosmetic company in a trademark cancellation case before the Supreme Court to obtain well-known mark protection against a bad-faith mark registered for over five years;
  • representing a famous US fashion brand in a domain name dispute against a cybersquatter before the Beijing Chaoyang District Court; and
  • representing before the Beijing Chaoyang District Court a famous UK automaker in an unfair competition case against a local rival whose cars copied some distinctive features of the client’s vehicles.
Firm Profile

ZY Partners is a Chinese boutique law firm with 23 years of expertise in intellectual property and related areas such as licensing, antitrust and arbitration. The firm's key partners have excellent credentials and are widely recognised for delivering top-quality service to clients. The firm has a team of over 50 experienced lawyers, patent attorneys and other legal professionals.

ZY Partners has been nominated as a leading IP firm with leading IP individuals by Managing Intellectual PropertyChambers Asia Pacific, the IAM Patent 1000 and the WTR 1000 since 2009.

IP litigation and enforcement

ZY Partners has a prominent IP litigation practice, a result of its lawyers’ remarkable track record over the past two decades. The firm is committed to serving the best interests of its clients by consistently delivering workable solutions and out-of-the-box ideas and strategies.

The firm has recognised experience in conducting IP trials and appellate work in the areas of patents, copyright, trademarks, unfair competition and trade secrets. All of ZY Partners’ partners are experienced IP litigators who, having been a part of China’s IP circle for nearly 23 years, vigorously litigate in Chinese courts nationwide to protect clients’ interests particularly in complex cases.

The firm’s litigation team has unparalleled experience and unique abilities in handling complex IP litigation and technology-related matters in China. Many of the firm's cases have been published as guiding precedents by the Supreme People’s Court, the Beijing High Court and courts in other parts of China.

The firm also has a notable trademark litigation practice. Each year the trademark team handles dozens of cases before courts in Beijing, Shanghai and across China. It has successfully obtained favourable recognition or clarification on critical issues in trademark practice from the Supreme People’s Court and courts across the country.

ZY Partners has rich experience in representing clients and protecting their trade secrets against former employees’ unfair competition acts; the firm also helps clients with anti-counterfeiting enforcement through customs border protection, criminal prosecution and administrative and civil actions.

IP prosecution

ZY trademark team provides high-quality and sophisticated trademark prosecution services to multinational clients. ZY Partners manages trademark portfolios for multinational clients in a wide range of industries, including apparel, fashion, cosmetics, pharmaceuticals, industrial products, telecoms, electronics, machinery, education, automotive and food and beverages.

ZY Partners has a strong patent prosecution team with experienced lawyers and patent attorneys specialised in electronics, telecoms, semiconductors, information technology, mechanical engineering, solar/nuclear energy, biotechnology, pharmaceuticals and chemical engineering.

Licensing and antitrust

ZY Partners advises on licensing in the areas of telecoms and electronics. It has special expertise in advising clients on how to resolve technical and commercial problems in the Chinese business context.

ZY Partners advises on antitrust issues in connection with patent pool, industrial standards and distribution arrangements in multinational business concentration transactions.


ZY Partners’ team includes very experienced lawyers in employment/labour disputes. It provides one-stop legal services to corporate clients for matters relating to the management of employment affairs and labour disputes by offering legal advice, negotiating with employees and representing clients in arbitration and litigation proceedings. 

Corporate and commercial affairs

ZY Partners advises clients on their day-to-day operations and also offers assistance to ensure their compliance with all applicable tax laws, foreign exchange controls, employment, environmental protection issues, customs, technology regulations and antitrust or unfair competition matters. The team has represented many clients in their business transactions in China.

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