Vera Davidović

Ranked in Serbia
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Silver - Individuals

“MSA IP stands out for its practical, business-oriented style, as well as its specialised brand protection expertise. It consistently invests in its infrastructure, provides superb technical support in filing matters and tailors its advice to the specifics of each country in cross-border enforcement.” The firm wins warm plaudits for its “reliability, dynamism and clear guidance. It never backs down from a challenge and always finds optimum solutions”. Milan Milojevic and Vuk Sekulic oversee the prosecution and litigation practices respectively; the former has a focus on the pharmaceutical industry, while the latter conducted a staggering 56 seizures for Gucci in 12 months alone. “Milan combines all the positive traits expected of a senior professional: strategic savvy, planning ability and vision, as well as an exceptional attitude and remarkable communication skills. Vuk has a great commercial approach and longstanding experience, and is flexible, goal oriented and open minded.” Joining them in the guide this year are Mirjana Šarić and Vera Davidović. Šarić leads the oppositions and cancellations group and is a former head of the trademarks department at the Serbian trademark office. All-rounder Davidović is “a meticulous lawyer who asks all the right questions to decide on the best course of action in a conflict. She readily makes herself available, replies quickly and is extremely trustworthy”.

Vera Davidović's Profile

Vera Davidović is experienced in maintaining and enforcing trademark portfolios and operations in multiple jurisdictions with diverse IP laws and levels of protection. She handles all trademark protection issues, including trademark enforcement and litigation, primarily in Serbia and throughout the Western Balkans region. Ms Davidović advises clients on all trademark-related issues (including opposition and cancellation matters) in a wide range of industries, such as food and beverages, fashion, pharmaceuticals and automotive. Her decade-long experience in the field means that Ms Davidović is involved in the protection of many of the world’s best-known and most valuable trademarks. Focused on protecting the IP assets of MSA IP’ s clients’ global businesses, she participates in negotiations and out-of-court settlement of a vast range of disputes. In this respect, Ms Davidović collaborates with other lawyers across jurisdictions, applying proven MSA IP’s strategies in order to efficiently resolve some of the most complex multijurisdictional trademark disputes.

Prior to joining MSA IP, Ms Davidović had worked at several reputable law firms in Belgrade where she was dealing with various IP-related issues, with a special focus on trademark infringement, unfair competition and domain names. She was in charge of drafting and reviewing all types of IP and IT contracts (eg, trademark licence agreements, copyright licence agreements, prior rights agreements) and providing legal opinions on availability and registrability of trademarks. In addition, she advised clients in matters of anti-counterfeiting (including internet-related activities) and performing all necessary actions before the Customs Office, as well as organising and advising clients with respect to the multiple raids conducted by the Market Inspectorate. Ms Davidović also has extensive experience in commercial law, data protection, media and consumer protection matters.

Ms Davidović is an arbitrator of the Commission for Domain Names Dispute Resolution within the Serbian Chamber of Commerce and Industry. In addition, she is a member of INTA’s Unfair Competition Committee (Advocacy/Legal Developments Task Force).

Firm Profile

MSA IP – Milojevic, Sekulic and Associates is a boutique law firm that specialises in prosecution and litigation of trademarks, patents and designs, as well as in enforcement of IP rights in Eastern Europe. From its head office in Belgrade, Serbia, MSA IP directs and coordinates the work of its local offices in nine countries in the region, as well as the work of its associated firms in other Eastern European countries.

The firm was established in March 2012 by a group of professionals led by Milan Milojevic and Vuk Sekulic, who had previously worked together in a well-established regional IP firm. The idea behind the establishment of MSA IP was to provide the best possible service to clients by creating a more motivating working environment for smart, talented lawyers and paralegals, and by being much more proactive and working alongside clients to better understand their needs and offer the best possible solutions in a complex and constantly changing environment.

Eastern Europe is a large and continuously growing market for IP rights holders, particularly multinational companies. In addition, the region has become an important port of entry for counterfeit and pirated goods into the European Union.

As far as IP rights are concerned, all countries in the region have, with more or less success, adjusted their laws and regulations to fall in line with EU laws and regulations. The local governments are constantly increasing their efforts to improve the environment for the successful protection of IP rights. For MSA IP, it is evident that the efficient protection of IP rights in Eastern Europe is in the best interest of rights holders and MSA IP not only seeks to give proper and efficient protection to its clients’ IP rights, but also to work with the authorities in order to enhance legal and regulatory environment.


Since its establishment, MSA IP has grown significantly and today represents one of major players on the regional IP scene. The firm now has a team of more than 120 professionals in the field of IP law, including more than 40 attorneys at law and trademark and patent attorneys who possess in-depth knowledge of local laws and procedures, and are backed by an experienced team of administrative staff, which translates into a quick and expert response to clients’ needs. All team members are fluent in English and speak at least one additional language. They are all well versed in using the latest computer technology, which enables them to work efficiently and up to clients’ standards.

Clients and market feedback

The firm’s many clients include leading international companies from various sectors, including luxury goods, automotive, food and beverages, and pharmaceuticals. MSA IP has received phenomenal market feedback; it is lauded as “a young and dynamic outfit that does sterling work in intellectual property” (WTR 1000, 2020). Further, clients say that MSA IP’s Mr Milojevic is “a highly active and well-respected market figure” (Chambers Europe, 2014) and “a brilliant manager who is great with clients” (WTR 1000, 2020). Mr Sekulic is praised by clients as “fast, responsive and possessed of outstanding knowledge” (WTR 1000, 2016) and “a top litigator whose performances in the courtroom are exemplary“ (WTR 1000, 2020).


MSA IP’s expertise encompasses all areas of IP law to include:

  • providing opinions on the registrability of trademarks, patents and designs;
  • searches;
  • filing, prosecution and maintenance;
  • assignments and licensing;
  • enforcing IP rights through litigation, negotiation and arbitration;
  • anti-counterfeiting activities; and
  • domain name registrations and dispute resolution.


MSA IP and its attorneys are members of numerous international professional organisations, including INTA, MARQUES, the Pharmaceutical Trademarks Group, UNION-IP and IT IP Law Group Europe, and they are actively contributing to these organisations’ goals.


MSA IP is highly ranked and recommended by Chambers Europe, WTR 1000 and IP STARS, and is the winner of numerous industry awards, including the Client Choice Awards in 2015, 2017 and 2018.

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