Tracy Arch

Partner at Barker Brettell LLP
Ranked in United Kingdom: England
WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise

Bronze - Individuals: prosecution and strategy

Judging from superlative client feedback, Barker Brettell is fulfilling its promise of a premier strategic portfolio management service – and then some. Its strength lies in the quality and cohesiveness of its team, which puts shoulder to the wheel for top UK and overseas companies, with which it forges close partnerships. A new name in the WTR 1000 this year is Lisa King, a partner who “manages global trademark matters efficiently and effectively while ensuring minimum spend”. “On time-sensitive projects, Lisa always rises to the occasion and does a great job. She is a go-to for UK and EU trademark prosecution.” Making their return to the rankings, Catherine Wiseman and Lucy Walker also garner vocal praise. Head of the practice Wiseman is “a natural leader, with unmatched confidence and knowledge, and an authenticity and strength of character that make her an incredible asset”. She is also hailed for her “amazing business knowledge and ability to pre-empt problems”. “Lucy is extremely responsive and provides clear-cut, practical and strategic advice for registering marks and overcoming refusals – and dealing with the impact of Brexit.” Other returnees include Tracy Arch and Rosalyn Newsome, both of whom bring valuable sector-specific insight to the practice – Arch in food and drink and Newsome in cosmetics – as well as broad-based industry knowledge. Arch knows how to scale her approach for different clients, including start-ups; one for which she has recently been conducting business-aligned prosecution is Occupeye, which is developing new technology for ocular prostheses. Well deserving of a shout-out are up-and-coming trademark attorneys Stephen Lowry and Becky Knott, both of whom qualified in 2018. “Stephen has an obvious passion for trademarks and gives superb counsel whatever he is presented with”; while “Becky sets the bar in terms of drive, ambition, work ethic and follow-through”.

Tracy Arch's Profile

An experienced trademark practitioner and partner, Tracy Arch manages a team of trademark attorneys spanning the United Kingdom and Europe. She oversees the trademark portfolios of several large national and multinational clients, using a wealth of experience to advise them on all aspects of portfolio management and strategy, working proactively to help clients achieve their business objectives.

Over 20 years’ trademark experience and a demonstrable track record in finding solutions for businesses enable her to add value in many ways, ensuring robust protection and strategy around clients’ IP assets and optimising commercial returns on portfolios. With extensive experience across a number of sectors, including consumer goods and retail, hospitality, transportation, industrial goods, automotive and services, Ms Arch also heads up Barker Brettell’s specialist food and drink and emerging businesses’ groups.

Ms Arch practises in all areas of trademark work, including advising clients on the adoption of new marks, the prosecution of applications in the United Kingdom, the European Union and overseas, and on potential conflict matters. She also has significant experience in more strategic work, such as coordinating IP audits, managing trademark portfolios, developing global IP strategies, conducting due diligence, developing clearance programmes, undertaking re-branding and restructuring activities, policing and enforcing clients’ rights and negotiating agreements or settlements. She has significant success in handling matters before the UK Trademarks Registry, the EUIPO and WIPO, and over the past few years has been actively and successfully involved in a number of shape and trade dress matters. Clients readily recognise her ability to tackle tricky situations with foresight and a clear game plan.

Ms Arch joined Barker Brettell in 1997, qualified in 2001 and became partner in 2003. She is a member of the Chartered Institute of Trademark Attorneys and INTA and frequently attends overseas conferences.

Ms Arch obtained an LLB (honours) with focus in commercial and IP matters before completing a diploma in legal practice at the College of Law, Chester and a postgraduate diploma in intellectual property at the University of London.

Firm Profile

Barker Brettell LLP has built a reputation for providing pragmatic and straight-forward IP portfolio strategy and management. We know that your ideas mean the world to you. Our specialist IP legal services are tailored to give you the best protection today and tomorrow. Whether your world involves brands, ideas, innovations, designs, trade secrets or business solutions, our experts can help you protect these valuable IP assets so your business can succeed. As one of the United Kingdom’s largest specialist IP providers, we have 25 partners and 59 fee earners in total, backed by a large, experienced support team.

Headquartered in Birmingham and with offices in London, Nottingham, Southampton and more recently Stockholm, we work with a diverse range of clients, from entrepreneurs, start-ups and spin-outs, universities and public sector organisations, through to small and medium-sized enterprises and multinational corporates with global IP portfolios. Our Stockholm office enables us to provide a consistent and seamless service post-Brexit.

The firm also advises clients on patent drafting, filing, prosecution and opposition, as well as copyright and design issues, domain names and customs issues.

A sector-focused approach

We overlay our technical knowledge with a sector-focused approach, built up from our years of experience. We have a particular focus on the automotive, aerospace, computing and software, consumer goods, energy, food and drink, medical, higher education and public sectors.

We have large in-house renewals and records teams that offer clients an efficient and reliable service with individual attention and tailored services. As a result, Barker Brettell LLP is consistently praised for its proactive and pragmatic approach to client work.

Trademark specialists

Barker Brettell LLP has one of the largest trademark teams in the United Kingdom. Its client portfolio includes FTSE 100 companies such as Compass Group, Severn Trent and Wolseley; several FTSE 250 businesses, including National Express; and other leading brands, such as Grenade, Match and Autoglym.

Several members of the trademark team are sector specialists with extensive experience in the medical, food and drink, higher education, consumer goods, cosmetics and automotive industries.

Our attorneys have a wealth of knowledge in registering trademarks in the United Kingdom and Europe, acting directly before the UK Intellectual Property Office, the EU Intellectual Property Office and the World Intellectual Property Organisation.

The team provides the full spectrum of trademark services, including IP strategy; searching, filing and prosecuting applications; oppositions; cancellations; enforcement programmes; the negotiation of settlement agreements; renewals; assignments and licensing; domain name issues; internet takedown actions; customs and excise actions; due diligence exercises; portfolio management; and counterfeiting issues.

Patents

The patent team has a large UK client base, featuring annually in the top five firms of UK patent attorneys based on the number of UK patents filed for applicants. We file approximately 600 European patents every year across a wide range of sectors. Our attorneys come from a vast array of specialist technical backgrounds and have a particular strength and depth in the following areas: physics and materials; computers, artificial intelligence and electronics; mechanical engineering; life sciences and chemistry; nanotechnology; and astronomy.

Designs and copyright

Barker Brettell LLP stands out as having a specialist team of design rights experts who advises clients, including global corporations and small and medium enterprises, on design-related matters. With much interplay between designs and other IP rights, the team consists of both trademark and patent attorneys who together provide robust and cost-effective strategies for design protection.

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